Download - FASTRAK REGIONAL CUSTOMER SERVICE CENTER IBTTA ANNUAL CONFERENCE CLEVELAND, OHIO SEPTEMBER 2005
FASTRAK REGIONAL CUSTOMER SERVICE CENTER
IBTTA ANNUAL CONFERENCE
CLEVELAND, OHIO
SEPTEMBER 2005
Bay Area Bridges
BridgeCurrent Fastrak
Peak Period Penetration
Golden Gate 70%
State-owned Bridges 37% Antioch Bridge 33% Benicia-Martinez 43% Carquinez 35% Dumbarton 44% Richmond-San Rafael 41% San Francisco-Oakland Bay 37% San Mateo-Hayward 39%
• Total Annual Toll Revenues:
• Golden Gate Bridge $ 85 mil.
• State-owned Bridges $395 mil.
Bay Area FasTrakTM
• Golden Gate Bridge Managed by GGBHTD 11 total lanes; 4 dedicated to FasTrak 70% FasTrak use in peak period $1.00 discount for FasTrak Users Former Service Center in Mill Valley
• Seven State-owned Bridges Bridges owned by State DOT, BATA manages tolls 68 total lanes; 14 dedicated to FasTrak 37% FasTrak use in peak No Discount for FasTrak Users Former Service Center in Concord
Regional Service Center Consolidation
• Prior to July 2002 Transponders interoperable on all bridges Two separate service centers and software systems Different business rules/violation policies Separate customer accounts/transaction processing
• July 2002 Agreement to consolidate back-office systems:
• Improved customer service• System efficiencies/cost savings (est. $700K/yr)• Combine customer accounts while retaining separate
toll-setting authority
Regional Service Center Consolidation
• August 2002 to May 2005 Joint-agency procurement of Customer Service
Center Operator (ACS State & Local Solutions)
Approval of joint policies/business rules
System development and testing
Completed migration of both customer databases into one
Regional Service Center Consolidation
San Francisco Mayor Gavin Newsom dedicates new FasTrak Customer Service Center
• June 2005• Opened new consolidated
service center in San Francisco.
Regional Service Center Consolidation
• June 2005 Launched new interactive website:
• Online enrollment
• Customer account review and updates
• Toll violation resolution
Service Center OperationsVital Statistics
Total Active Accounts 413,000
Total Tags Distributed 620,000
Avg. Weekly Accounts Opened 3,000 80% on web, 20% walk-in/mail
Call Volumes Avg. total weekly call volumes 19,000
CSR – 51% IVR – 34% Abandoned calls – 15%
Avg. talk times 2:30 minutes
Service Center OperationsVital Statistics
Total Number of FasTrak Accounts
(Caltrans Bridges and Golden Gate Bridge)
128,686
151,513170,209
185,137194,113
204,665
231,610245,644253,516
264,503277,351
285,487295,962
317,297
375,111384,472
396,089412,716
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Service Center OperationsVital Statistics
Percent Calls Answered
48%
75%
82%
14%
41%
26%
13%
36%
8% 7%
12%
36%34%
43%
71%
64%
88%
96%
25%
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19% 18%
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50% 50%54%
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5/30/2005 6/6/20056/13/2005 6/20/2005 6/27/2005 7/4/2005 7/11/2005 7/18/20057/25/2005 8/1/2005 8/8/20058/15/2005 8/22/2005 8/29/2005 9/5/2005
% Calls in 60 seconds
% Calls in 180 seconds
CSC call performance was substandard due to 1) dedicated lane conversion and promotional toll discount, 2) mailing of a significant number of customer statements and violation notices, and 3) start of new hybrid vehicle program.
Service Center Program Management
BATA and GGB established a FasTrak Management Group to jointly manage program and CSC contract.
Both agency boards act on policy decisions.
Each agency responsible for transaction and revenue reconciliation for their facility.
Both agencies monitor operations performance.
Contract includes performance standards and payment adjustments for not meeting performance standards.
Service Center Contract Performance Measures
Performance Measure (sample) Adjustment
To Payment
Customer Service Measures
80% of monthly calls answered by service representative within 60 seconds 2%
Issue refunds for closed accounts within 2 business days 1%
Distribute tag within 7 business days of request 1%
Respond to customer and non-customer inquiries within 2 business days 1%
Violation Processing Measures
98% of violation images reviewed within 10 days from image capture 2%
98% of violation disputes processed within 2 business days 1%
License plate data entered correctly for 99.75% of daily images reviewed 2%
Violation notices sent by 17th day of image capture 2%
System Measures
All transactions processed within 24 hours 2%
Managing Differing Partner Objectives
Major Objectives:
• Golden Gate – Maximize revenues
• BATA – Increase FasTrak usage
Issue: Golden Gate wanted to charge fee for FasTrak tags; BATA believed charging for tags would hinder new sign-ups.
Resolution: BATA agreed to fund all tag costs 3 year period and not charge for tags for that period.
Expanding FasTrak Usage
Opened three additional ETC only lanes at the San Francisco-Oakland Bay Bridge.
Offered $15 in tolls to first 5,000 who opened accounts.
Operated remote enrollment and tag distribution at the Bay Bridge toll plaza during the promotion.
Recent Legislation Allows Hybrid Vehicles to Use Carpool Lanes
Hybrids vehicles in Bay Area must sign-up for FasTrak.
Hybrids can use bridge carpool lanes but must pay toll.
FasTrak tag readers were placed in bridge carpool lanes to read special hybrid tags.
5,000 hybrid vehicle owners in Bay Area have applied for FasTrak tags since August 1, 2005.
FasTrakTM Future
Next Frontier:
Satellite distribution centers Retail transponder distribution Increase number of dedicated lanes Parking facilities (i.e. SFO) High Occupancy Toll lanes