Download - Fast Pitch Forum (AdReady)
By Mark FeldmanSVP, Sales & BD
State of Display
-OMMA Magazine by Joe Mandese, Feb 1, 2009
Inventory glut 4.5 trillion impressions 2,000/user/month 300+ networks 10% of inventory sold directly
accounts for 70% of revenue
“surplus capacity and increasing reliance on advertising networks
threatens the "premium nature" of publishers' brands…”
*John Frelinghuysen, Bain Consulting, 2008
Source: PubMatic AdPrice Index – Jan 2009
© 2009 AdReady, Inc. Confidential 2
Potential
© 2009 AdReady, Inc. Confidential 3
1 million+ search advertisers 44,000 display advertisers in 2008
What if display had 1 million+ advertisers?
AdReady Hypothesis:Greater Demand = Greater Relevance = Greater
Monetization
Traditional Advertisers
Search
Display
What It Means
© 2009 AdReady, Inc. Confidential 4
What is AdReady?
AdReady is an online advertising technology and services company that makes online advertising easy, effective, and
accessible.
“We make display work like search.”
© 2009 AdReady, Inc. Confidential 5
Company Background
Established June 2006 $12M of funding to-date by Bain Capital, Madrona Venture Group and Khosla VenturesExperienced team: Classmates, AOL, Disney and F5 NetworksManaged 2,000+ advertisers in 2008 9 billion impressions across thousands of sites
Power the display advertising platforms for over a dozen of the top 100 publishers.
© 2009 AdReady, Inc. Confidential 6
AdReady.com
© 2009 AdReady, Inc. Confidential 7
Creative Library
© 2009 AdReady, Inc. Confidential 8
Creative Customization
© 2009 AdReady, Inc. Confidential 9
Media Planning
© 2009 AdReady, Inc. Confidential 10
Reporting & Optimization
Account Management Tools: Detailed daily reporting Updated bids and budgets 24/7 Ability to play/pause any aspect Transparent site reporting Auto-optimization
© 2009 AdReady, Inc. Confidential 11
‘AdReady for Publishers’
© 2009 AdReady, Inc. Confidential 12