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Confidential, Dynatrace LLC
Fast or Furious – Retail Benchmarks 2016
@daveando | @dynatrace
Dave AndersonVP Marketing EMEA & APAC
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Attention span of humans isnow only 8 seconds
@daveando| @dynatrace
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Confidential, Dynatrace LLC
Web speed again? Really?
@daveando| @dynatrace
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Confidential, Dynatrace LLC@daveando| @dynatrace
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Confidential, Dynatrace LLC
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Confidential, Dynatrace LLC@daveando| @dynatrace
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Confidential, Dynatrace LLC
bit.ly/DT-skynews
@daveando| @dynatrace
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Confidential, Dynatrace LLC
bit.ly/DTbenchmarks16
Global Benchmarks Report
@daveando| @dynatrace
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Amazon say’s so, good enough for me
Users get frustrated at 200ms or more post click. It takes 300ms to blink! @daveando @Dynatrace
@daveando| @dynatrace
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Confidential, Dynatrace LLC
SEO
@daveando| @dynatrace
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Confidential, Dynatrace LLC
blog.dynatrace.com | Search for SEO
@daveando| @dynatrace
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Confidential, Dynatrace LLC
Argument 1
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“I’m not a transaction”Dynatrace and Harris Poll, Oct 2015 http://www.dynatrace.com/content/dam/en/general/holiday-shopping-report.pdf
will air their frustration on social media when facing bad user experiences
51%rate app performance as #1 expectation, ahead of features and functions.
60%
46%would leave if a mobile site or app fails to load in 3 seconds or less
@daveando
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Private Last MileYour key internal/external
locations
Backbone150+ High Integrity Enterprise servers
on the internet backbone
Last Mile150,000 + Domestic end user machines by ISP, region and
bandwidth
MobileMobile Synthetic,
Backbone and Last Mile
@daveando| @dynatrace
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Is = or = user expectation
@daveando| @dynatrace
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Confidential, Dynatrace LLC
Time
4.2
4.5RESPONSE TIME
@daveando| @dynatrace
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Confidential, Dynatrace LLC
http://bit.ly/DTbenchmarks16
@daveando| @dynatrace
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Confidential, Dynatrace LLC
Comparisons of the top 40
2.2 seconds
13 Hosts
74 Objects
1.4 MB
TOP 40
@daveando| @dynatrace
http://bit.ly/DTbenchmarks16
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Confidential, Dynatrace LLC@daveando| @dynatrace
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Confidential, Dynatrace LLC@daveando| @dynatrace
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CX = Revenue
-100ms response time = +1% revenue
+100ms load time = -1% revenue
How fast is your site? http://bit.ly/DT-test
@daveando| @dynatrace
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@daveando| @dynatrace
0.5 second increase in response times, reduced
conversions by 11%
Nordstrom
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Insert headshot image here
“Who are you to say response time has to be 2.5 seconds?”
“I don’t our customers set the SLA’s”
Nordstrom Performance Engineering Team
@daveando| @dynatrace
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Product Pages Conversion Rates
-60%
Visit
or C
ount
Time to Interact
http://bit.ly/dt-1
@daveando| @dynatrace
T-Mobile
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@daveando| @dynatrace
Amazon
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@daveando| @dynatrace
Go to blog.dynatrace.com for more analysis and lessons
Amazon
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Go Daddy
@daveando| @dynatrace
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Major car brand
@daveando| @dynatrace
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Confidential, Dynatrace LLC
3rd party performance
Australian Response time:8.2 Seconds
Global Response time:4.2 Seconds
@daveando| @dynatrace
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Confidential, Dynatrace LLC
View Host Performance in Synthetics
@daveando| @dynatrace
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Confidential, Dynatrace LLC
Compare connect time
Australia China Korea UK US France Nordics Spain Japan0
2
4
6
8
10
12
0
10
20
30
40
50
60
70
80
90
100
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Confidential, Dynatrace LLC
Benchmark yourself
Test yourself: bit.ly/DT-testFree Trial or demo: bit.ly/DT-demo-please
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#Perform2015@daveando| @dynatrace
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Confidential, Dynatrace LLC
1st Party Performance
@daveando| @dynatrace
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Confidential, Dynatrace LLC
Monitor 3rd Party Performance
@daveando| @dynatrace
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@daveando| @dynatrace
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Confidential, Dynatrace LLC@daveando| @dynatrace
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Synthetic Monitoring Real User Monitoring
Mobile, tablet, desktop performance
Every user in real time
Critical page and transactions analysed
Benchmarks and competitor tracking
World’s most comprehensive network
3rd party analysis
@daveando| @dynatrace
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Confidential, Dynatrace LLC@daveando| @dynatrace
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ComplexWeb
Environment
Ongoing Measurements
Daily Email Reports
Ongoing Feedback & Support
Monthly Insight Report
Expertise On Demand
Insights
Managed Insights
@daveando| @dynatrace
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Confidential, Dynatrace LLC@daveando| @dynatrace
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Confidential, Dynatrace LLC@daveando| @dynatrace
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Confidential, Dynatrace LLC@daveando| @dynatrace
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Confidential, Dynatrace LLC@daveando| @dynatrace
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Confidential, Dynatrace LLC
*JJOS)97(*#)&#)&4098&*W)*LHDLFJ)U(WO
Fu0*R#)*yhwof
@daveando| @dynatrace
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@daveando| @dynatrace
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What can we do to help you?
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