FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 1
FANTASTIC GRAPHIC DESIGN SELLS FANTASTIC HOUSES HOW TO CREATE STAND OUT MARKETING YOUR BUYERS CAN’T IGNORE Featuring
Meredith Oliver, MIRM, CSP
President & Creative Director
MeredithSpeaks.com
MeredithCommunications.com
Twitter @MeredithCSP
#FanFactor
#FOMO: YOUR SECRET TO SUCCESSFUL SALES IN 2018
Tuesday, February 20, 12:00 pm ET
Must Register http://bit.ly/2H3ESDC
Featuring Evan Carroll
Author, Speaker, Event Planner
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 2
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 3
BUSINESS BENEFITS OF GREAT GRAPHIC DESIGN 1. Sells 2. Builds trust 3. Influences
4. Memorable
Gold Award Best Graphic
Continuity
Gold Award Best Print Ad
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 4
Silver Award – Best Print Campaign
FANtastic Marketing: About Fans, For the Fans, & By the fans
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 5
1. Gain a FANtastic Perspective
IT’S NOT ABOUT YOU (or what you like or don’t like)
IT’S ABOUT THEM (it’s about what they like or don’t like)
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 6
AM I THE TARGET AUDIENCE? Yes – What do I like about it? No – Can I appreciate it anyway?
DO I LIKE THIS?
2. Develop a FANtastic Process
Planning a graphic design project is like
building a house
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 7
Create a Brand Style Guide ü Logo
ü Colors
ü Fonts
ü Graphics
Use a Creative Brief ü Contact details ü Summary of project ü Project objectives ü Scope of the project ü Target audience profile ü Competition ü Execution details
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 8
Organize Digital Assets ü Logo
ü Product photos
ü Graphics
ü Fonts
ü Stock photos
3. Give FANtastic Feedback
ARE YOU CRITICAL OR CONSTRUCTIVE?
Critical ü Broad and sweeping
ü Focus on the person
ü Vague and ambiguous
ü Seeks to hurt or destroy
Constructive ü Specific to situation
ü Focus on the flaw
ü Offers ways to improve
ü Seeks to better
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 9
FANTASTIC FEEDBACK IS: ü Brutally honest, but not bitter or harsh ü Positive, but no fluff or pulling punches ü Redirects the work to be “on brief”
ü Identifies problem but does not try to solve it
BE SPECIFIC – PRINCIPLES OF GOOD DESIGN ü Logo usage/size/placement ü Typography ü Colors
ü Layout
ü Images
ü Call to action
Silver Award – Best Web Banners
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 10
BE SPECIFIC - MESSAGE ü Headline ü Sub-headline ü Body copy
ü Benefit driven
ü Support brand
ü Call to action
Silver Award – Best Digital Marketing Campaign
4. FANtastic Resources
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 11
BECOME A STUDENT OF GREAT DESIGN ü Stop skipping the commercials ü Look at your junk mail ü Pay attention to magazine ads
ü Look for good signage and billboards
ü Bookmark great websites
CANVA.COM/LEARN/DESIGN
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
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SAVE AND ORGANIZE INSPIRATION ü Evernote – Use the Evernote Web Clipper and/or SnagIt ü Pinterest – Build inspiration boards
But Wait…There’s More!!!
FANtasticGraphicDesignSellsFANtasticHousesMeredithOliver,MIRM,CSP
2/9/18
©2018MeredithCommunications.AllRightsReserved. 13
MEREDITH OLIVER MEREDITH COMMUNICATIONS
Subscribe To Our Blog MeredithCommunications.com/digital-marketing-blog/
Wednesdays @ 1pm ET Facebook LIVE For #WebsiteWednesdays
Connect With Me Facebook.com/MeredithCommunications Linkedin.com/in/MeredithOliver Twitter.com/MeredithCSP MeredithCommunications.com
#FOMO: YOUR SECRET TO SUCCESSFUL SALES IN 2018
Tuesday, February 20, 12:00 pm ET
Must Register http://bit.ly/2H3ESDC
Featuring Evan Carroll
Author, Speaker, Event Planner