Families and Media Families and Media LiteracyLiteracy Research Research

ForumForumCockle Bay, Sydney

Tuesday 23 September 2008

Margaret CupittResearcher, Strategic Research Section

Media useMedia use bybyyoung peopleyoung people

Media useMedia use bybyyoung peopleyoung people

• Benefits of media useBenefits of media use

• Research designResearch design

• Access issuesAccess issues

• Use of electronic media by young people aged 8-17 yearsUse of electronic media by young people aged 8-17 years

- TV, internet, mobile phones- TV, internet, mobile phones

• Age and gender differencesAge and gender differences

• Questions andQuestions and discussiondiscussion

He has a learning/reading problem. Since he has been on the net, his reading is now up a year.

Parent – benefit of the internet

He helps us stay up-to-date by talking about what he is looking at.

Parent – benefit of the internet

I feel happier to let her have more independence as she can contact me.

Parent – benefit of mobile phone

Benefits of electronic media and communications technologies

Internet - 96% of parents with internet at home

Television - 82% of parents

Mobile phones - 80% of parents whose child used a

mobile phone

Research designWhen

• March - June 2007

Sample

• national representative sample of 751 family households with young people aged 8-17 years

Method

• telephone survey with parents (n=751 households)

• 3-day time-use diary completed by 8-17 year olds (n=1,003) from 751 family homes

• day-4 diary questions completed by 8-17 year olds (n=1,055) on the day after completing the 3-day time-use diary

Access to electronic media in family households, 2007(% of households n=751)

About 90%of homes 

48% to 83%of homes 

Less than 33%of homes 

Television 99% Any games device 83% Digital free TV 32%

Computer/laptop 98% Game console 77% Subscription TV 32%

DVD player 97% Portable MP3/4 player 76% Portable DVD player 27%

Mobile phone 97% Broadband internet 76% DVD recorder 23%

Internet 91% Mobile phone (advanced) 56% Portable MP4 player 17%

VCR 89% Hand-held games device 48% Hard-drive recorder 13%

Broadband = more online activities, 2007(% participation by 8-17 year olds, n=1,055)

33%

13%

25%

28%

22%

12%

50%

24%

35%

48%

39%

20%Post photos/artw ork#

Ow n profile#

Any w eb authorship#

Listen to dow nloadedmusic#

Watch dow nloaded contentat least w eekly#

Ever w atch dow nloadedcontent#

Broadband internet at home

No broadband internet at home

Family households without broadband internet, 2007(n=165 homes)

n=1Single parent

Live in country

n=18Couples with childrenLive in country

n=34Couples with children

Live in cities

n=25Tertiary education

n=38Single parentsSecondary education

n=49 Couples with childrenSecondary education

<$70,000 p.a.n=112 (68% of homes without broadband)

>$70,000 p.a.n=53 (32% of homes without broadband)

Use of discretionary (free) time, 2007(average proportion of aggregate discretionary time)

56%

51%

41%

50%

51%

49%

44%

49%

59%

50%

49%

51%

15-17 years

12-14 years

8-11 years

Girls

Boys

Total (8-17years)

Other leisure activities

Electronic media andcommunications activities

Electronic media activities, 2007(average proportion of discretionary time - age)

1%

10%

22%

15%

6%

10%

9%

27%

14%

9%

5%

4%

9%

3%

4%

6%

Using a mobilephone

Watching DVDs orvideos

Listening to themusic or radio

Using the internet

Playing video orcomputer games

Watching TV (freeor subscription)

8-11 years

12-14 years

15-17 years

Electronic media activities, 2007(average proportion of discretionary time - gender)

6%

6%

10%

13%

6%

27%

3%

6%

7%

10%

13%

27%

Using a mobilephone

Watching DVDsor videos

Listening to themusic or radio

Using the internet

Playing video orcomputer games

Watching TV (freeor subscription)

Boys (8-17 years)

Girls (8-17 years)

Questions?Questions?

Television viewing, 2007(average time spent viewing per day)

23%

23%

24%

27%

22%

18%15-17 years

12-14 years

8-11 years

Girls

Boys

Total (8-17years)

Free-to-air TV

Subscription TV1h:54m

1h:58m

1h:50m

1h:54m

1h:55m

1h:55m

Comparison of internet with TV, 2007(average time spent viewing per day – total sample)

1h:54m

1h:54m

1h:55m

1h:55m

1h:04m

25m

1h:16m

1h:59m15-17 years

12-14 years

8-11 years

Total (8-17years)

Internet (excludeshomework)

TV (free-to-air &subscription)

Internet use, 2007(average time spent online per day – by users)

1 hour 43 minutes

1 hour 46 minutes

1 hour 39 minutes

50 minutes

1 hour 50 minutes

2 hour 44 minutes15-17 years

12-14 years

8-11 years

Girls

Boys

Total (8-17 years)

Internet activities, 2007(average time spent per day)

6

3

19

16

13

9

7

7

15

12

8

22

8

7

0 10 20 30 40 50 60 70 80

Girls (8-17years)

Boys (8-17years)

minutes per day

Email #

Messaging/chatting

Social w ebsites, blogs, etc

Watching/listening to music/clips etc

Homew ork on internet/computer

Online gaming vs other players #

Other things on the internet

Internet use–where and who with, 2007(proportion of time spent online)

24%

36%

40%

At home (communal spaces)At home (private spaces)Elsewhere

3%

10%

15%72%

AloneWith other young peopleWith other young people and parents/other adultsWith parents or other adults

Mobile phone use, 2007(average time spent using mobiles per day – by users)

50 minutes

47 minutes

53 minutes

23 minutes

44 minutes

1 hr & 8 minutes15-17 years

12-14 years

8-11 years

Girls

Boys

Total (8-17 years)

Mobile phone ownership, 2007(proportion of young people n=1,055)

54%

15%

22%

70%

81%

80%

99%Girls (15-17 years)

Boys (15-17 years)

Girls (12-14 years)

Boys (12-14 years)

Girls (8-11 years)

Boys (8-11 years)

Total (8-17 years)

Mobile phone activities, 2007(proportion of young people n=1,055)

63%

45%

43%

30%

16%

11%

2%

44%

26%

26%

15%

16%

9%

4%Watch TV shows/clips, videos etc

Listen to radio or MP3s

Play games

Take photographs #

Make or receive phone calls #

Send or receive text or picturemessages #

Total used a mobile phone #

Boys (8-17 years)

Girls (8-17 years)

Time-use diary methodology

• captured a range of electronic media and other leisure activities

• identified where young people were, and who they are with, while doing activities

• gave detailed time-use data in 15 minute time slots

• covered every day of the week (during school term)

• gave a measure of multiple activities

• an indication of multi-tasking

Questions and discussion

• questions?

• implications and observations?

• value of the research?

• insights from other research?

• knowledge gaps?