Download - Fakes are Never in Fashion
Fakes are never in fashion
By: Marija Pejkovic
“ If the woman who lives in Des Moines or the woman that lives on East 85th street knew where her money was going when she bought a fake, you could be sure that she wouldn’t be buying a fake again.”
Valerie Salembier, Publisher of Harpers Bazaar
Counterfeit Goods in Fashion Background of
counterfeit goods How to avoid the
purchase of a fake Spotting fakes Awareness
Background Imitations
Currency Documents Art Software Pharmaceuticals Watches Electronics Clothing
Background Continued Over 50% of seized Counterfeit goods in
the U.S. are apparel and accessories. 5-7% of World Trade revolves around
counterfeit products. 3rd World Countries
Weaker labor laws/regulations Directly selling to the consumer
Desire to reproduce counterfeit goods at a low cost
Trends in Counterfeiting China-Counterfeit Capital
of the World 8% of Chinas GDP is
accounted for by counterfeit goods
Different features Different from the brands
authentic product Prominent and fake brand
names Logotypes
Biggest Markets
New York City Mexico City Rome Hong Kong
Avoiding the Purchase of a Fake: Interesting Facts An estimated $600 Billion in annual sales of
counterfeit products are sold worldwide. $512 Billion of global sales are lost to
counterfeit products. $20 Billion is estimated to be lost by
American companies for counterfeit products. $1 Billion is lost in New York City in tax
revenues because of counterfeiting. 750,000 jobs are lost due to intellectual
property theft in the United States alone. Out of all the goods produced in the world,
10% of them are counterfeit goods.
Cons of Buying Counterfeit Goods
Organized crime Terrorists are funded
by counterfeit goods Support of illegal
drugs and the use of them.
Child labor in third world countries
Prostitution Tax Avoidance
Benefits of not Buying Counterfeit Goods Image and Reputation Authentic handbags have specific serial
numbers and holograms
How to Spot a Fake: Fake Vs. Authentic
Location: Flea Market Vs. Brand’s Boutique
Price: Cheap Vs. Expensive Construction: Sloppy Stitches
Vs. Logos on Metal Pieces Packaging: Plastic Wrap Vs.
Authenticity Cards Spelling: Misspelling of
Designers Brand Vs. No Spelling Errors
Labels: Hangtags that don’t Represent the Product Vs. Stitched in tags with Proper Country of Origin
Awareness Summits Authentic
Foundation www.myauthenti
cs.com
International Anticounterfeiting Coalition www.iacc.org