Web Presence & Search Engine Optimization for Academics: Rethinking scholarship, “impact”, and knowledge dissemination in a “Google World”
Patrick R. [email protected]
“I've a feeling we're not in Kansas any
more”
A Zettabyte???
A Zettabyte???
15 Steps to Improve Your Search Ranking
1. Get a personal website
2. Regularly update your personal website• Maintain a blog.
• Post about other’s research.
• Update your CV after each publication, presentation, and workshop (and blog it).
3. Post manuscripts online
4. Post presentations online
5. Post teaching materials online
6. Create Google alerts
7. Analytics
8. Publish in open access journals
6,527 reads
9. Join reference managers & academic social networks• Mendley: http://www.mendeley.com
• Zotero: http://www.zotero.org
• Selected Works: http://works.bepress.com
• Research Gate: http://www.researchgate.net
• CiteULike: http://www.citeulike.org
• Academia: http://www.academia.edu
10. Create research focused websites
11. Leverage social media
12. Complete all profiles
• --AECT• --EDUCAUSE• --Google Plus• --LinkedIn• --Twitter• --Facebook• --Academia• --Mendely• --Blogger• --YouTube• --SlideShare• --Google Scholar
13. Carefully name your work
Horton hears a tweet. EDUCAUSE Quarterly, 32(4).
Tweeting the night away: Using Twitter to enhance social presence. Journal of Information Systems Education, 20(2), 129-136.
vs.
Cited by 66
Cited by 22
14. Share publications on social bookmarking
sites
15. Promote New Presentations & Publications
Q&A +
Discussion+
Brainstorming
Slides @ slideshare.net/plowenthalPaper hopefully will be published somewhere soon…
