Factors Affecting on consumer buying behavior
Factors Affecting on consumer buying behavior
Presented to:
(Principles of Marketing)
Mam Sadia
The buying behavior of final consumers_individuals and households who buy goods and services for personal consumption
Introduction
Consumer buying behavior:
All consumers together make a consumer market.
Cultural factors
Marketers always try to spot cultural shift in order to discover new products that might be wanted.
People share values based on common life experiences and situations, it includes nationalities or geographical regions
(Cont.)
CULTURE:
SUB-CULTURE:
(Cont.)
Marketers are interested in social class because members have similar buying behavior.
Distinct products & brand preference in different products & services
(Cont.)
SOCIAL CLASS:
Social Factors
Children may also have strong influence on family buying decisions
A role consist of activates people are expected to perform according to the persons around them
(Cont.)
FAMILY, ROLE & STATUS:
Reference group
An inspirational group, in which individual wishes to belong
(Cont.)
Personal Factors
AGE N LIFE CYCLE STAGE
Marketers often define their target market in term of life cycle stage.
LIFE STYLE:
Life style capture something more than persons social class or personality.
Age, life style & life Cycle
Personal Factors
A persons occupation effects its purchase
Co. specialize in making products according their occupation & economic situation
Personality refers to the unique psychological characteristics that lead to relatively consistent & lasing responses to ones own environment
(Cont.)
Psychological Factors
Motivating viewers to be a customer by giving additional offer
Motivational advertisement increase the %age of gross sale
Motivating
Psychological Factors
PERCEPTION:
Attack on viewers perception as they want to be
+ve aspects of product
LEARNING:
Attract customer by giving complete details & offer related to package
BELIEF & ATTITUDE:
Marketers cannot create a new belief & attitude
Try to fit in existing attitude of consumer related to product
(Cont.)
Presented By:
Aqsa Ahmed (1005)
Fatima javaid khan (1009)
Hafiza Arouba Naseem (1010)
Hafiza Shaista Abdul-Rehman (1012)
Zara Zahid (1043)
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Confusion????
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