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FactCheck 2.0
Making health and medical news accurate (kinda)
in a 24/7 news cycle
Nancy Shute
DCHealth2.0
May 20, 2010
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Long ago, the news was fact-checked.
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Now, the news is Oprah-checked.
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Most people get their news
from TV and the Internet.
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Which is more trustworthy?
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Health news outlets can build trust by:
• Relentlessly pursuing accuracy.
• Using trusted names or authorities.
• Creating high standards for reporting and accuracy.
• Explaining how we report health news, and disclosing conflicts.
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We need to tell people what we do to get it right.
• News organizations should explain their quality assurance standards and procedures.
• Measure compliance with standards, and report that data to the public.
• Create interactive tools that consumers can use to gauge the reliability of health data.
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Questions?
Find these slides at:slideshare.com/nancyshute
Find me at:nancy(at)nancyshute.com
[email protected]/nancyshute