Craig BissonMSU New Media Drivers License, Spring 2011
Social Media Campaign
2004: Facebook Created2005: 5.5 Million Users2006: 12 Million Users2007: 50 Million Users2008: 100 Million Users2009: 350 Million Users2010: 400 Million Users
Filling In The Social MediaBlanks
Social Media
Connectivity
Face to Face Chat
“The Life Feed”
Share Life
Search Engine Optimization
Your customers are looking for YOU
Sam Checks In
Sam Earns Points
Shops Promote
Sam Shops
Friends Notified
# joined in Regions
# Ad Clicks
Google Alerts
Twitter Mentions
# Fans/Likes
Timeline and Budget$1,500,000
SEO and Viral Marketing/Global
Promotions Campaign
Re-design of Mobile App and Advertising
on website
Check-in Feature and “Life Feed”
1 – 3rd Quarter: 60%
3rd Quarter: 20%
4th Quarter: 20%