Download - Facebook advertising? Why now?
Why Facebook Advertising?
Why Now?
WhyFacebookAds?
Why Now?
Facebook Monthly Users - 7/14
Global Population US Population
From Infants to Centurians!
OK, But That is Monthly...
July 2014
Facebook Daily Users 7/14Global Population US Population
For Every Man, Woman and Child!
It’s Where Your Customers Are
Americans Spend An Average of 40 Minutes On Facebook …
Every Single Day!
Source: http://techcrunch.com/2014/07/23/facebook-usage-time/
Demographics + Psychographics
Precision Targeting
● Location● Demographics
o Ageo Education (e.g. Siena College class of ’90)o Relationship statuso Sex
● Connections● Interests
Interests Targeting● Interest targeted ads perform better
because they resonate with viewers
● Shows ads to people most likely to be interested in our products and services
● Works best when ads are tailored to the interests of the audience trying to reach
Friends of Fans Targeting
● 68% of FB users say a friend’s referral would increase their chances of purchasing
● Advertise to the friends of our fans
● People viewing our ad will see those they know who are already fans of our brand
SOCIAL PROOF IS POWERFUL STUFF!
Cost Efficiency● Precision drives Efficiency
● FB’s measurability means we can keep driving down our cost per click
● Dollar for dollar, there’s no better way to get the word out with relevancy
Low Barrier to Entry
● Advertisers can control how much we spend for each campaign
● Budgets can be very low ($1/day)
● Better targeting = less wasted spend
IF YOUR BUSINESS IS NOT GROWING ...
Simplicity
● User interface makes setup a breeze
● Much easier than Google AdWords● No Pay Per Click
experience required
Why Facebook Ads, Why Now?
● Global Reach● Precision Targeting● Cost Efficiencies● Low Barrier● Simple
WHAT ARE YOU WAITING FOR?!?
Got questions or need help? Email: [email protected] our Facebook page to learn more!
