LEVEL UP:ADVERTISING ON FACEBOOKCECI DADISMANDIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA
HELLOABOUT ME
PITTSBURGH NATIVE
WEST VIRGINIA MOUNTAINEER
RECOVERING OPERA SINGER
DIGITAL MARKETING NERD
TREKKIE
MOM
FRIENDS DON’T LET FRIENDS BOOST POSTSLIMITED TARGETINGNO PLACEMENT CHOICESCAN’T USE CUSTOM AUDIENCESLACK CAMPAIGN ORGANIZATION
STEP 1:PLAN OUT THE CAMPAIGN
JEWISH COMMUNITY CENTER
PRE-SCHOOL SUMMER CAMPS
TEACHER PROFILE
CURRICULUM UPDATES
UPCOMING EVENTS
PHOTO OF THE WEEK
SPEAKER PROFILE
ON SALE ALERT
POST-EVENT PHOTO
ADULT EDUCATION
UPCOMING EVENTS
CLASS INFORMATION
COUNSELOR PROFILE
REGISTRATION OPEN
LAST YEAR PHOTO
STEP 2:TARGETINGLOCATIONDEMOGRAPHICSINTERESTS
CUSTOM AUDIENCESLOOKALIKE GROUPS
UPLOAD EMAIL LISTS TO CREATE CUSTOM AUDIENCES
LOOKALIKE GROUPS TARGET PEOPLE WHO ARE SIMILAR TO YOUR CUSTOM AUDIENCE OR PEOPLE WHO LIKE YOUR PAGE
STEP 3:AD CONTENTCOPY POINTSSHORTENED URLS
PHOTOS VIDEOS
RECOMMENDED TOOLS
CHECK THOSE PHOTOS!
GOOGLE: FACEBOOK GRID TOOL
STEP 4:AD CREATIONSPONSORED POSTSSIDEBAR ADS
UPLOADED PHOTOS/VIDEO
NEWSFEED AD/SPONSORED POST
NEWSFEED AD/SPONSORED POST
NEWSFEED AD/SPONSORED POST
HELPFULTIPSNO MORE THAN 4 LINES OF TEXT
ALWAYS UPLOAD PHOTO OR VIDEO
ALWAYS USE SHORTENED URL
ONE MORE THING...
CONTACT ME [email protected]
@CECIDADISMAN
412.523.8861