Download - Eyeclick, selftest, cleareye, vision…,
MIT Sloan School of ManagementJeff Anderson
MIT Media Lab – Camera CultureErick B. PassosVitor F. PamplonaAlex OlwalRamesh Raskar
MIT System Design & Management Rupreet Singh SoniVivin Nath
Eyeclick, selftest, cleareye, vision…,
• Picture name, patented, cool, amazing• unique
Cataract – leading cause of blindness
• Clouding in the eye’s lens • Cataracts:
Worldwide: > 100 MUSA: 5.5 MTreatment: only 1.3
• 2020 >12M Americans 65+ will need cataract treatments
• Society cost for blind individual– Approx 1 M USD (national something of
the blind)
Solution – Product Description - Erick
• Clip-on device, attached to smart-phones
• No moving parts
• Interactive software, no need for special training
Patented eye measurement technology
• Modified parallax barrier– Smart-phone LCD + patented
optical setup
• Forward scattering– Measures how cataracts
affect the subject’s vision– Other methods rely on back
scattering
• Quantitative results– Computes a map of cataract
opacities in the subject’s crystallin lens
Cataract-map
Currently Available Diagnostics
• Slit-lamp ($1500+) - specialized microscope to increase the magnification of the eye
• Visual Acuity Test - detects advanced cataracts
• Wavefront aberrometer – limited avilablility & used for research only
• Optical Coherence Tomography ($1500+) – limited availability
iDiagnostic Advantages
iDiagnostic Competition
Featuresmaps cataracts on the lens not available
Time < 1 minute 15 minutes
Operator Skillbasic smart phone knowledge trained professional
Cost < $10 $1000+
Size/Weight fits in pocket bulky & immobile
Business RoadmapTechnology Developed
Patent filing
Prototype completed
IRB Test Authorized
ISO 13485 Certification
Class 2 FDA Application
Complete financing
Human Subject Test (n=40, 100% pass)
Establish Production Agreements
Establish SalesAgreements
Hit the market
International expansion
Product line expansion
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Pricing Model
Over-the-
counter
•Price $8.99•Retail Market
Medicare
•Price $8.99•Healthcare Segment
Market Reach in 2011
Market reach: Whole of US
Market Reach in 2013
Financial Information & Projections
Funding required in 2011: $500K Phased funding on fulfillment of milestones
Team• Jeff Anderson - MBA’12, MIT Sloan – Jeff has 9 years of sales and
management experience in Asia, Europe & North America• Erick B. Passos - visiting researcher & co-inventor – Erick is a CS
professor with 19 years of programming experience• Vitor F. Pamplona - visiting PhD student & co-inventor – Vitor has 10
years experience in computer graphics and eye research• Alex Olwal – Ph.D. Postdoctoral Researcher, MIT Media Lab – Technical
lead• Rupreet Singh Soni - SDM’11, MIT – Rupreet has 7 years of IT
consulting experience • Vivin Nath - SDM’11, MIT – Vivin has 9 years of software and program
management experience in Asia, Europe and North America • Ramesh Raskar – Mentor – Associate Professor MIT Media Lab
Name thoughts
• iJesus• Lucid• clear• Eye…• Vision• Cataract• Blind• Lazarus