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Eyeblaster Rich Media Platform
Achieving Rich Media Success
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The Eyeblaster Advantage
Online Marketplace
Creative Opportunities
Reporting Options
EZ Blaster
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Whatever Your Rich Media Needs….Eyeblaster Gets It Done
EyeblasterThe Global Leader in Rich Media
1st rich media vendor approved system-wide by the “Big 3” –
AOL, Yahoo, MSN
Rich media leader since 1999
The ONLY end-to-end solution to manage
all your rich media needs
Global reach
More ad formats
Unmatched, unlimited creative flexibility
Interactive and video solutions
Complete reporting
Expert client service and support – 24/7
Voted 2004’s best rich media provider by Jupiter’s ClickZ
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The Advantages of Working with the BestEyeblaster Delivers Global Reach
United States
New York
Chicago
Detroit
Los Angeles
San Francisco
International
UK
France
Spain
Brazil
Germany
China
Israel
Japan
Sydney
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EyeblasterThe Rich Media Partner for Publishers, Agencies and Advertisers Around the World
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The Eyeblaster Rich Media PlatformAdvertisers and Agencies: Helping You Leverage Rich Media
Benefits
Complete solution to managing rich media campaigns
Strong brand awareness and high response rates
Easy to operate, no “middle man”
Comprehensive reporting
Real-time control over appearance, frequency and targeting
Supported by thousands of leading websites
No campaign set-up or management fees
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The Eyeblaster Rich Media PlatformCreative Agencies: Providing the Greatest Creative
Flexibility
Complete solution to managing rich media campaigns
Creative leadership: more adopted formats than any other provider
Easy to build and deploy
Video – available in any format – delivered in any way (streaming, progressive)
Simple integration of any interactive feature – from data collection, polling and games to dynamic data and more
A variety of tools to make your job easier
Plug & play features
No campaign set-up or management fees
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The Eyeblaster Rich Media PlatformSingle Empowering Solution to Manage Rich Media
Campaigns
Manage all your ad formats in one place
Easy flight creation
Robust reporting
No set-up or management fees
Manage rich media campaigns in real time
Maintain total control
24/7 client support
TrackDeployManageCreate Report
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The Online Marketplace and Value of Rich Media
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161 177301
581
808
1,093
1,407
1,794
2,200
0
500
1,000
1,500
2,000
2,500
2000 2001 2002 2003 2004 2005 2006 2007 2008
Source: eMarketer,3/2005
Dollars in millions
Rich Media Spending Continues To RiseSpending Will Exceed $2 Billion By 2008
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0
10
20
30
40
50
60
70
80
Source: Dynamic Logic MarketNorms 2005
gif/jpg/html
Rich Media
% Lift
Eyeblaster
Aided Brand Awareness
Online Ad Awareness
Message Association
Sponsorship Association
Brand Favorability
Purchase Intent
8.35.24.74.9
8.85.6
51
61
46
18
44
2431
75
38
5.110.1
6.1
The Value Of Rich MediaGreater Returns Than Other Creative Options
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Source: DoubleClick, February 2004
Rich Media
gif/jpg/htmlPostImpression
Activity
PostImpression
Sales
2.3%
1.47%
1.11%
0.54%
% Lift
The Value Of Rich Media Prompts Interest And Sales
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Source: JupiterResearch, 2004; ClickZ, July 2004
Online Video Ad Spending in the US: 2003-2009
Online Video Ad Spending Is On The Rise Will Total More Than $650 Million By 2009
2004
2005
2006
2007
2008
2009
$121
$198
$282
$372
$509
$657
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0
10
20
30
40
50
60
70
80
90
Source: Dynamic Logic MarketNorms 2005
gif/jpg/html
Rich Media
% Lift
The Value Of Rich Media And VideoGreater Returns Than Other Creative Options
Rich/Video
Aided Brand Awareness
Online Ad Awareness
Message Association
Brand Favorability
Purchase Intent
31
88
38
5.1
18.4
6.1
18
68
24
4.9
125.6
4.7
14
5.2
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Source: OPA, Drivers & Barriers to Online Video Viewing, 2/2005
Of consumers who have seen a product advertised in an online video ad:
34%Checked out a related website
15%Requested more information
14%Went to a store to see the product
10%Forwarded an ad
9%Made a purchase
The Power Of Rich Media And Video Video Prompts Action
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Creative Opportunities Ad Formats and Examples
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Eyeblaster Interactive FeaturesOpportunities to Create Relationships and Deliver Insights
Behavioral Ads (demo 1, 2) Ads “remember” how a user responded previously
Dynamic Data (demo) Include quick changing information to any campaign, from houses for sale to pricing,
promotions and more Fully automated within Eyeblaster platform
Data Collection (demo) Viral Marketing (Send to a Friend) Text/SMS and Email Reminders Simple, easy way to obtain user information Eliminates the burden of managing databases No extra charges
Polling (demo) Add interactivity and engage your audience Ask unlimited questions See live results within your ad
Downloadable Documents, Icons, Screensavers, Ring Tones, Games, Quizzes and More
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Polite
In Banner FormatsA Showcase of Creative Uses of Eyeblaster Formats
BMW
Xerox Sony Ericsson
Sultana Bran
ExpandablePush Down
ING DIRECT
Caesars
Red Lobster
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Out-of-Banner FormatsA Showcase of Creative Uses of Eyeblaster Formats
Floating AdPage Curl
Alien Planet NutriGrain
INGDIRECTKotex Mini
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VideoStrip
Strip of video plays in banner space
A rollover or click reveals the video in a full-sized panel with audio
Eyeblaster Video SolutionsVideo Specific Formats
Kingdom Of HeavenMitsubishi
Commercial Break
Plays in-between pages
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Video request launches player
Rich media banner expands
Synchronized video ad plays
User can interact with Flash components if desired
Eyeblaster Video Solutions PreRoll
Samsung
In-Page Video
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Mobile Devices
Interactive TV Games
Rich Media Road Map: Extending Into Other Digital Channels
WWW
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Eyeblaster Unified Digital Marketing Solutions
Unified Planning/Trafficking
Mobile Devices
Interactive TV
Games
WWW
Unified Serving/Optimization Unified result analysis
Multiple Marketing Channels
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Screen Shots of Eyeblasterwiz
Login
Campaign Set Up
Ad Preview Window
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Eyeblaster Reports Ad Interactions
Delivery
Performance by Frequency
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Eyeblaster ReportsGet a Full View of Your Campaign Success
Best Practice: Track all elements in an ad
Camcorder
TV
Camera
Logo
Main Click
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Custom Reports Builder
• Data fields defined by you
• Reports formatted to your unique definitions
• Savable formats for future campaigns
Report Types
• Delivery
• Ad interactivity
• Reach / frequency
• Post click activity
Powerful, Customized Reporting FeaturesDelivering the Data You Need, the Way You Need It
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The Advantages of Working with the BestEyeblaster Delivers Superior Service
Expert client service representatives
Reporting and platform user assistance
Creative assistance
24 hours / 365 days
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The Eyeblaster Creative ConnectionKeeps You Informed
Creative Showcase
Monthly spotlight on creative running in around the globe
Client Newsletter “The Blast”
Monthly update on Eyeblaster, creative features, client service tips, and more
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Feature Competition
One empowering platform to facilitate communication among creative shops, media agencies and Web publishers
Yes No
Single solution to consolidate all rich media ad formats and tracking
Yes No
Tremendous flexibility Yes No
Robust, customized reporting Yes No
Limitless creative possibilities Yes No
Broadest reach Yes No
Creative services Yes Yes
Scalable solutions Yes No
The Advantages of Partnering with the BestEyeblaster Delivers Rich Media Solutions
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Achieve Rich Media Success With EyeblasterSingle, innovative technology solution to manage all your rich media needs
Unlimited creative opportunities
Smart analysis
Scalable, reliable service
Ability to control your process
Expert support always available
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EZ Blaster
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• About EZ BlasterDemoMaker and AdMaker
• EZ Blaster for Publishers
• Case Study: AutoByTel
• EZ Example
• Roadmap
• Pricing
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• EZ Blaster is Eyeblaster’s rich media extension
• A rich media advertisements creation tool
• Simplifies the process of rich media mockups and ad creation
• Eliminates campaign set-up turnaround times
About EZ BlasterRich Media Ads Made EZ
EZBlaster DemoMaker: Instant demo creation tool (presale)
EZBlaster AdMaker: Instant rich media ad creation tool (post sale)
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• Provides rapid and simple rich media creative capabilities
• Delivers powerful sales opportunities
• Sponsorships, co-branded minisites, video commercials, and more
• Enables unique unit offerings
• Publisher specific custom made units
• Enforces publishers creative spec
• Templates are based on publisher’s spec
• Rich media components are built-in
• Action scripts and interaction are built in to templates
EZ Blaster for PublishersMakes Your Media Sell EZ
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Case Study
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Case Study: AutoByTelAchieving Success with EZ Blaster
The Challenge:
Using rich media, create a simple and unique way to enhance the sell of sponsorships
The Inventory/Units:Inventory New sponsorship unit - across 6 sites Format Rich media expandable banner with
dynamic content
The Solution: EZ BlasterQuick and easy to use custom-designed templates that showcase the advertiser’s message
The Result:AutoByTel generates over 20 different ads each month
AutoByTel advertisers are happy with the creative work - saving them time, money and leveraging their creative assets
Monthly Volume:Over 10 different campaigns, Over 30 different adsOver 10MM impressions
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Case Study: AutoByTelAchieving Success with EZ Blaster
Click Here
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Set-up is as easy:
1. Define the template(s) – only once
2. Insert the advertiser’s images and messaging
3. Publish the flash files – using the same template to
create rich media ads according to the advertiser
creative needs
4. Upload to the Eyeblaster Rich Media Platform
And you are done
EZ Blaster in ActionA Simple Process
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EZ Blaster in ActionCreate Rich Media Ad from Selected Template
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EZ Blaster in ActionInsert Creative Assets - start with a “naked” template
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EZ Blaster in ActionCustomize the template to the advertiser’s needs and look &
feel
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EZ Blaster in ActionPublish Flash Files - Instantly
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EZ Blaster in ActionUpload to Eyeblaster Rich Media Platform
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EZ Blaster in Action…And it’s on your site
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• EZ Rich media creative templates
• EZ way to make demos for presale needs and
actual creative for post sale needs
• EZ way to cut creative turn around time
• EZ way to deliver advertiser solutions
• EZ way to achieve success
EZ BlasterRich Media Made Simple. Rich Media Solved
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Thank You
For questions about this presentation or to learn more about Eyeblaster, please contact:Name: Mick O’Brien
Phone: 61 2 9698 3677
Email: [email protected]