Download - Eyeblaster 2009 Creative Innovation
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© 2008 Eyeblaster. All rights reserved
Eyeblaster 2009Creative Innovation
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© 2008 Eyeblaster. All rights reserved
Media channel coverageRICH
Plan Traffic Serve Optimise Analyse
STANDARD
EMERGING
SEARCHMOBILE
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© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
innovationcreative
consumer engagement
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© 2008 Eyeblaster. All rights reserved
© 2008 Eyeblaster. All rights reserved
most advancedvideoon the market
File sizes up to 50 MBSupports all compressionsFLV WMV AVI MPEG MOV MP4
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© 2008 Eyeblaster. All rights reserved
HD Video
• High impact branding unit• Add any rich media content – static, flash or video
The Dark Knight
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© 2008 Eyeblaster. All rights reserved
HD Video
Benjamin Button
• A full microsite experience without taking the user away from site content
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© 2008 Eyeblaster. All rights reserved
HD Video Performance
Video 25% Played Video 50% Played Video 75% Played Video Fully Played40%
50%
60%
70%
80%
90%
100%100.00%
77.29%
66.37%
58.74%
50.69%
82.33%
72.34%
64.72%59.36%
Video MetricsGrand TotalHD -Enterteinment
Video Played Duration
Vide
o Pl
ayed
Rat
e
• Video duration: HD has a 12.4% lift over normal in-banner video.• Video viewers have a tendency to view all the way when it comes to HD
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© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
EBTVAdvertiser brandingBasic skin Full skin
Basic offering can be publisher branded
Simple customisation with branding
Premium offering with full-skin capability
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© 2008 Eyeblaster. All rights reserved
• Simple offering to traditional TV buyersTake existing TVC and extend reach online
• New inventory to sell = new revenue streamDoes not cannibalise existing ad space
• No fuss template creative solution – Simply switch out the new video asset and click through URL
• Work with the trusted partner in rich mediaUse Eyeblaster’s proven technology, experience and support
Eyeblaster TV is the solution
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© 2008 Eyeblaster. All rights reserved
Homepage Skins
Samsung
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© 2008 Eyeblaster. All rights reserved
Homepage Skins
L’Oreal
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© 2008 Eyeblaster. All rights reserved
Side-kick
• 2 minutesDwell Time
• 70%Expansion Rate
• 70%Fully Played Video Rate
Madagascar
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© 2008 Eyeblaster. All rights reserved
Drop-kick
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© 2008 Eyeblaster. All rights reserved
In-ad live maps
• Engage user in brand research
• Compatible with any map product
• Combine with data capture for location-specific re-targeting
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© 2008 Eyeblaster. All rights reserved
In-ad chat
• Engage audience in online chat• Create a branded social experience• Combine with site takeovers for total brand engagement
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© 2008 Eyeblaster. All rights reserved
RSS ads
• RSS latest content into creative
• Incoming feed is automatically formatted
• Ad content is 100% accurate & up to date
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© 2008 Eyeblaster. All rights reserved
Mobile via banner
• User submits mobile number in ad
• Ad sends voice message, wallpapers, ringtones or vouchers
• A great opportunity to engage with consumers
Snickers
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© 2008 Eyeblaster. All rights reserved
Indiana Jones
Yell.com
Bad Company
German Wings
Synchronised ads and extra content
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© 2008 Eyeblaster. All rights reserved
Publisher Formats
• Exclusive publisher formats from Eyeblaster
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© 2008 Eyeblaster. All rights reserved
Preview ads Download FLA templ
ate Download build guid
e
Certified MSN Homepage formatswww.eyeblaster.com/msn_new/
Preview ads Download FLA templ
ate Download build guid
e
Preview ads Download FLA templ
ate Download build guid
e
Preview ads Download FLA templ
ate Download build guid
e
Preview ads Download FLA templ
ate Download build guid
e
Preview ads Download FLA templ
ate Download build guid
e
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© 2008 Eyeblaster. All rights reserved
Thank you
For more information contact:Marc Gaccione – Director Channel Development(646) [email protected]