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Externship Art Institute of California and
Blue Bug Graphic Design
By Kurt Labbe, Art Teacher
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Dates of Externship
• Art Institute – Orange County2/2/09
2/25/09
• Blue Bug Graphic Design4/6/09
4/7/09
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Industry Professionals
• Jenny Gonzalez– Director of Career Services
• Tricia Cook– Public Relations
• Julia Wolf– Blue Bug Graphic Design
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Product Design
What goes into designing a product?
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What is the Workflow?What do design teams do to come up with and design a product?
How do they decide what to make?
Where do they get their ideas from?
What is the process used to create something from scratch?
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Concept to ProductHow is this achieved?
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The Steps:
• Survey
• Demographics
• Image Board / Buzz Words
• Ideation
• Concepts
• Rendering
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SurveySurveys are written to see what people want to buy.
What features are important to the buyer?
What are common likes / dislikes of potential buyers.
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Demographics
0
1020304050
60708090
1 2 3 4
Price
Milage
Safety
Surveys are tallied and the results will lead the design team in a specific direction.
Based on the results of the surveys the design team will come up with “Buzz Words” that describe the buyer and/or the product.
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Image Board
The design team collects images that represent the buzz words and the data collected from the surveys.
The images are laid out and glued on a board for future reference.
In addition to images often times colors, textiles, and textures are added to the image board.
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Image Board
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IdeationBased on the image board artists begin to create multiple sketches to form a new idea.
Often times the sketches are very loose at the beginning. The design team then meets and refines the idea. Further sketches may be required.
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ConceptsOnce an idea is selected artists will draw a few different concepts of the same idea. Shading and shadows are added.
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RenderingEventually one of the concepts is selected by the design team and a finished rendering is created. This rendering is used for pitches, sales etc.
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Rendering Examples
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Rendering Examples
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Careers in Industrial Design
• Consumer Product Designer
• Toy Designer
• Footware/Fashion Designer
• Sporting Goods Designer
• Furniture/Lighting Designer
• Housewares Designer
• Medical Product Designer
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