External Influencers in Business

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External Influencers…

…Are groups or elements outside a business that can influence its decisions by putting pressure on it

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• Customers

• Pressure Groups

• Competitors

• Government

Types of External Influencers

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Business Ethics

Business decisions can have far-reaching consequences

Being socially irresponsible can damage competitiveness

But businesses sometimes act unethically while remaining within the law

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Ethical decisions…

…Can involve:-Pollution-Corruption-Workplace standards-Employee rights-Consumer health

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Benefits of being ethical?

- Improved goodwill- Better reputation- Motivated staff- Increased efficiency and

productivity- Reduced costs

Find Out More

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