EXTENDING VALUE: OTT USE CASES

Market SnapshotCarriers Go OTT & Multi-DeviceOTT Traffic Keeps Growing

Market SnapshotEnterprise Communication Evolves

Network-agnostic, “OTT” attitude Simplify roaming and reduce costs BYOD & consumer-grade UX Communication solutions for employees Embed communication into web & mobile

“Those not embarking on carrier OTT plays may find themselves challenged by the new communications industry paradigm” - Juniper Research – Future Voice Strategies, Jan 2014

OEMs pushing the market

OS X Yosemite will let you answer calls to your iPhone from your Mac

June 4th

A Real Time Communication service on the Cloud delivering white-label Over-The-Top (OTT) Voice, Messaging & Videobetween IP/IP and PSTN via Mobile, Web apps & APIs

fring is..

Core Offering

Telephony over IP P2P Voice & Video Rich Messaging Web (desktop) AppWhite Label UX

Roamers

Challenges & Opportunities

The ‘WHIFM’

• 3M TTM, targeting ‘VACANCE’, extending B&YOU packages

• On the cloud, implementing telco business rules

• Lead by Marketing & Product It’s my mobile number…

Using my native address book… Over any WiFi/3G, worldwide… As if I was in Paris… Part of my €19.99/m plan!

Residential

Home Phone TV

• Smartphones, tablets, PCs and TV boxes• Enhanced communication: video, messaging, group calls• Create a family communication experience

Smart Phones, PCs & Tablets

Residential or Mobile line- Multiple Devices

Taking Belgacom to the Cloud & Any Device, Anywhere

• Via fring cloud to smartphones, tablets & PCs

• Synchronized address book, also on TV

• Incoming calls will ring on selected devices

• Federation to Facebook, Twitter users

• Customized business logic

Family Community on Residential landline

Upgrading a residential landlines into a ‘Family Community’

One Residential

line

Sheila

Liz

PaulRoy

RobinHome Phone B

Smartphone

Home PC

Home Phone A

One line – multi extensions Any Device Swiping calls Group Messaging & Conf calls

Audio/Video

Tablet

Expatriate

Students, immigrants & frequent travelers need to communicate back home

Strong sense of familiarity with ‘Home’ brands

Creating communication packages locally & abroad

Driving calls revenues while paving the way for next gen value-added services

Expatriate

Introducing ‘airtel talk’

P2P, Voice MSG, Video

Value Add Service

Competitive Rates

Call back Service

Enterprise

Crowdsourcing: the community answer your questions

Real Time Concierge on Mobile

Universities & Colleges

Community & Communications

RealityDorm telephony revenues…goneStudents use cell phones, laptops

OpportunityCommunity & Communication for Students, Faculty, Parents & Alumni

University owns the branded networked relationshipsInnovate revenue generating apps ‘Pay As You Grow’

TRADITIONAL - REBORN - INNOVATIVE

SEGMENTED - TIMELY – CONSUMER UX