Download - EXHIBITING AT RANDBURG SQUARE
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2010 / 2011
For further information kindly contact:
Monique Pienaar
T: 082 721 3719
F: 086 633 6545
E-mail: [email protected]
EXHIBITING AT RANDBURG SQUARE
Exhibiting at Randburg Square 2011 / 2012
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WELCOME TO RANDBURG SQUARE!
The centre first opened its doors in 1978 and was known as The Sanlam Centre, Randburg. It
was also the first shopping centre to be built in the country. In 2005 the building was renamed
to what it is known today – Randburg Square.
Randburg Square is situated in Randburg CBD in proximity to established residential suburbs
and has been serving these suburbs for the last 32 years. The centre is approximately 51 309
square metres big and currently has 94 shops.
The catchment area is larger than what would be found at a traditional centre and this is
mainly due to the taxi rank situated close to the centre. Therefore the centre mainly serves the
following areas: Randburg, Diepsloot, Soweto, Cosmo City, Bryanston. The influx of business in
the Randburg area has contributed to the large lunch time shopper frequenting the centre and
makes out a huge chunk of the market.
DEMOGRAPHICS
LSM 3 – 7
Low to middle income bracket
FMCG exhibitions are really recommended.
Catchment areas:
o Randburg
o Diepsloot
o Soweto
o Cosmo City
Total foot count per month is a median of 625 000.
Average dwell time around 2 hours.
44% shop during lunch time – 12 - 2pm.
Main Reasons for visiting Randburg Square
o Shopping
o Working in the area
o Browsing
Physical Address: Corner of Pretoria and Sentrum Ave, Randburg.
Exhibiting at Randburg Square 2011 / 2012
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DEMOGRAPHIC BREAKDOWN
RACE 86% = African 14% = White
AGE 22 - 35 = 40% 36 - 45 = 28% 46 – 55 = 15%
GENDER Female = 57% Male = 43%
HOME LANGUAGE African = 77% English = 12% Afrikaans = 7%
FACTS ON THE BUILDING PARKING 1830 bays – covered and open
GLA 31 876 m²
ANCHOR TENANTS Shoprite SA Post Office
Woolworths Clicks
EXHIBITOR BENEFITS:
The exhibitor can benefit from the use of an exhibition in the following ways:
Generate Leads that can result in sales.
Brand exposure and awareness as well as the opportunity to inform and educate
the market.
Product Launches – platform to introduce new products into the market and
promote trial.
Reaching a large sample of the target market, while they are shopping.
Exhibition Courts
Randburg Square offers three exhibition courts that are available for hire:
1. CENTRE COURT
View from the front View from the top
COURT SIZE PRICE SURROUNDING STORES
Centre Court 48sqm (6x8)
R 3 300.00 excl VAT per week
FNB, MTN, Cell C, Vodacom, Telkom, Escalators.
*Can be stretched to 60sqm (6x10)
6m
8m
6m
8m
Exhibiting at Randburg Square 2011 / 2012
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2. SHOPRITE COURT View from the front View from the top
COURT SIZE PRICE SURROUNDING STORES
Shoprite Court 40sqm (5x8)
R 2 750.00 excl VAT per week
Shoprite, Clicks, Pep, Edgars (upstairs)
3. WOOLWORTHS COURT
View from the front
COURT SIZE PRICE SURROUNDING STORES
Woolworths Court 25sqm (5x5)
R 2 200.00 excl VAT per week
Woolworths, Wimpy, Mr Price, Truworths
Exhibition Rates
The exhibition week runs from a Tuesday until the following Monday, the weekly rates are
as stipulated in the tables above. All rates are effective until 31 March 2012.
5m
8m
8m
5m
5m 5m
Exhibiting at Randburg Square 2011 / 2012
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Application Procedure
1. Send a detailed proposal
Description of product.
Lay-out of stand (pictures of previous exhibitions).
Events happening on the stand.
Marketing Collateral present – promoters, banners etc.
Dates and court interested.
2. Application form
Once the proposal has been approved, please complete the application form.
3. Contract
The exhibition agreement will be forwarded to you, kindly familiarise with the
content, fill out, sign and send it back.
4. Invoicing
Once the signed contract has been received an invoice will be raised and sent
on to you for payment.
5. Payment
Send your proof of payment at least two working days prior to your first day of
exhibition.
YOU WILL NOT BE ALLOWED TO EXHIBIT UNTIL FULL PAYMENT HAS
BEEN RECEIVED.
Exhibiting at Randburg Square 2011 / 2012
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PLEASE TAKE NOTE OF THE FOLLOWING
1. All application forms must be received at least 14 days prior to the exhibition in
order to allow time for paperwork.
2. All exhibition areas must be carpeted and will be for the account of the exhibitor.
Alternatively carpeting can be hired at a once off fee of R600 excl vat per week
from Randburg Square.
3. The exhibitor is responsible for all other materials such as tables, table cloths,
chairs etc. These can also be hired from Randburg Square and should you hire the
carpeting, tables and table cloths as well as a branded kiosk will be included free
of charge.
4. No exhibitor that is in competition to any of the tenants in Randburg Square will be
allowed to exhibit.
Please feel free to contact me at any time! Kind Regards Monique Pienaar Marketing Manager T: 082 721 3719 F: 086 633 6546 E-mail: [email protected]