New Delhi, Indiawww. tdiindia.comwww.mobileandinternetadvertising.com
MAD – Internet & Mobile Advertising
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Integrated Business Model Providing Wide Range of Outdoor Solutions
Airport Advertising
MetroAdvertising
Media Services
MAD Internet &
Mobile Advertising
■ Exclusive advertising rights for 9 airports across India■ 5,500+ advertising sites spread across high visibility zones in airports
■ Exclusive advertising rights for 73 Delhi metro stations■ 1800+ advertising sites spread across strategic locations at stations
■ Specialized out of home media agency offering advertising solutions ■ Services include strategic planning, media buying and media execution
■ 150+ clients and 680 websites across Mobile and Internet advertising■ 3600 advertising solutions including ideation, conceptualization, media
planning, media buying & execution of campaigns.■ Partnerships with Google, Alibaba.com, Yahoo, Hot Star, major ad & affiliate
networks etc.
1. An Experienced Premium Transit and Digital Advertising Company. Leaders in airport advertising for 29 years, with Exclusive rights to 9 airports, 73 metro stations
2. Outdoor, Internet & Mobile advertising agency with 20 offices, Largest outdoor inventory of 6500 display sites and over 500 customers
Introduction to TDI International India P Limited
Private and Confidential
PAN India presence to provide diverse options & nation-wide campaigns to clients
• Clients can roll-out a campaign nation-wide without any implementation challenges
• All round visibility, diverse options and real time service to the clients
TDI Offices
Partner offices serving clients in every part of India including Rural, B/C cities, SMEs
20 offices serving clients in every part of India
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Introduction to Mobile and Internet Advertising Division
Founded in 2008, MAD has a dedicated team of professionals focusing on Innovations & Engagements through Social Media, Search marketing, online advertising and mobile advertising using latest advertising tools and techniques
MAD offers 360 degree advertising solutions on these media starting from ideation, conceptualisation, media planning, buying, designing, development, execution capabilities
150+ Clients & Associations with Alibaba,com, Google, Hotstar , Yahoo and major ad & affiliate networks
Clear “Processes, Checklists”
Passionate about Innovations, Quality, Service & Support
Dedicated Ideation (Pre-Sales) Team that Focuses on Creatives, Media Planning, Buying
Dedicated Social Media / Search / MIS / Operations team
MAD has fastest Campaign Execution Time
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Partnerships with Global Giants in Internet & Mobile Media
India’s first Channel Partner of www.Alibaba.com World’s Largest B2B E-Commerce Portal. 455 Million + Members spread across 200+ Countries. 6:1 Buyer : Seller Ratio making it a paradise for Exportersseeking to expand their business across the world by Buying Gold SupplierMembership from us
We are Google Ad Words SMB Partners authorised to sell Text Advertisingon Google Search, Banner Ads on Google Display Network, Video Ads onYouTube. The campaigns are created & optimized by Google Trained & Certified MAD Professionals
We are Globally the first Channel Partners authorised to sell Yahoo Native Advertising. The Campaigns are run by Yahoo & Yahoo trained MAD Professionals
We are Channel Partners Authorised to sell Advertising Inventoryon HOTSTAR (the mobile TV offering from STAR TV). The campaigns are managed by us.
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BRAND
CPM CPC/ PPC CPL
SEO/SEMCall/ Click to Action
Consulting
Banner Creation
Traffic Generation
Creative Agency
Ad Serving
Innovations
CPS
E CommerceEmailers
Reputation Managemen
tNewsletter
Web Site Roadblocks
2D / 3D Clips
Google Adwords
Multilingual Content
Ads
Facebook LinkedIn
Twitter You tube
Video pre & post roll
Campaign Ideation
Media Planning
Media Buying
Campaign Execution
mCoupon
WAP sites
Mobile Internet
sites
Interactive SMSBlu-fi
Zone Sponsorship
s
Advertorial Ring Back
Tone
Out Bound Dial
Search Campaigns
Community
Game ads
Placement Ads Mobile appsContextual/
Text Ads
CorporatePresentation
s360 degree ad solutions
Augmented Reality
Social Media
ERP s/w
Website Design
Media MixWebsite
Development
Virals Ad n/w
InteractiveVoice
Response
Ringtone
SubscriptionAlerts
Brand Zone
Customer Care Zone
Bluetooth
Voice PortalMissed Call
Keywords
Longcode
Print / FM /TV – MAD Ads
USSD
Loyalty Solutions
Mobile/Interactive
Apps
Instant Gratification
MMS - MMS Video
GamingShortcode
WallpaperSMS / WAP PUSH
Mobile & Internet Media Options we offer (Partial List)
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www.MobileAndInternetAdvertising.com
Our team of experts design & develop Creatives, Electronic Direct Mailers, SEO Friendly Websites and increase the volume and quality of traffic to client’s website for targeted keywords by improving its rank in the search results
Social Media Optimisation & Reputation Management are used to enhance Brand on the Social Networking sites and also to remove the negative search results about the Brand
Creatives, Designing, Development, SEO, SMO & Reputation Management
Creatives
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MAD has the Fastest Execution Time – Case Study
MAD adopted 60 creative in NIGHT as per display size and got the client
approval
Creatives created and sent to Yahoo, Bharat
Student, Zapak, Orkut, Ad Network
Yahoo, Bharat Student , Zapak QC
done
Yahoo, Bharat Student , Zapak
went live
Proof of deployment/Screensho
ts sent
5:00pm; 22-Sep 10:00am; 23-Sep 10:19am; 23-Sep
3:16pm; 23-Sep 2:00pm-3:00pm; 23-Sep 1:00pm-2:00pm; 23-Sep
Contract Signed
Total Turnaround Time from signing the contract to deployment at 5 different
websites/ad networks: : 17 hours
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B2C Case Studies : Social Media Engagement & 360 solution
Phase – I : Teaser Campaign for a week
Phase –II : Answer and meet Big Boss
Result – 31,031 likes in 20 days.
Facebook “Big Boss Ke Saath”
Build awareness of HCL ME Laptops
Execution through Microsite, Contests, Banners,
Social Networking, Email
Outcome : 25m impressions, 1m registrations of
potential customers
3 step Campaign
Register with the microsite, Name the mascot, Winner gets the latest HCL ME Laptop, free
HCL ME – Name the Mascot
0
360 Solution - Ideation, Creation, Media Panning, Media Buying & Implementation 0
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MoneycontrolIndiainfoline
Business-Standard (SmartInvestor)
Monster Indianexporters
TradeIndia FranchiseIndia
EnterpreneurIndia.in
B2B Case Studies : EDM – Cheil (Samsung), PPC for Hughes
EDM activity for Samsung Laptops Search Campaign for Hughes Global Education
Keyword: Business management
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SME, SMB, Retail Case Study
To increase the enquiries of the Telecom products from SME, SMB, Retail segments
Spread Knowledge about the advantage of the Products :
Objective of the Campaign
— Broadband— Content Delivery Network
(CDN)— Internet Leased Line (ILL)— InstaOffice
— Managed Hosting— MPLS – VPN— Secure Connect
Scope of the CampaignMedia Vehicles— Banners— Text— Search— Placement— EDM
Websites— Affiliate Network for Lead
Generation— Run On Network on the Ad
Network— Google adwords (Search)— Google adwords (Placement)
SME Organizations between 1-500 employees
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• Banner Ads were done for the promotion of above brands on www.irctc.co.in
• Banners were displayed on the fixed locations of the website
• The banners were run for fixed durations
Internet Advertising Banner Inventory Buying :Case Studies
* Through agency
*
*
* *
• Banner Advertisement on timesofindia.com
• Duration two months
• Banner Ad was done on ww.indianrail.gov.in
respectively
• Duration one month
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• SMS Activity was done for Bata Store Gurgaon Sec 17 for the promotion of the Anniversary offer for Flat 10 % off
• 85,000 SMS were sent
• SMS Promotion was done for the launch of 22 “DIGIWORLD STORES”
• 22 lacs Bulk SMS were sent with 30 days validity
Mobile Advertising : Case Studies
Some other companies - sms / obd / email campaigns
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Client Speak
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Client Speak
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Client Speak
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MAD - Partial List of Clients
……and many more
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Sanjay Sharma
Global Head
TDI International India P Limited
42, Rani Jhansi Road,
New Delhi 110055. India.
Tel: +91 11 4253 4300 Handphone: +91 98184 53031
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