LEAD FUNNEL FORMULA™
Copyright © Business Blueprint® This document has been created exclusively for members of Business Blueprint. Reproduction or redistribution of this document is strictly prohibited without the written permission of Business Blueprint
TARGET MARKET(AVATAR)
Established Business Owners
Start Up Business Owners
LEAD GENERATION
(ATTRACT)
Joint Ventures
Electronic Direct Mail
Content Marketing
Facebook Advertising
LEAD MAGNET
(CAPTURE)
Free Business Plan
Template
New Rules of Business Seminar
Targeted Free Templates
CONVERSION TOOL
(CONVERT)
New Rules of Business Seminar Magalog Infomercial
DVDFollow Up
Phone Calls
PRODUCT 1(SHOW VALUE)
Business Blueprint Gold
Membership
UPGRADE STRATEGY
(OFFER MORE)
MemberConcierge
Reminder of Special Benefits
PRODUCT 2(DELIVER & DELIGHT)
Business Blueprint Platinum
Membership
(EXAMPLE OF BUSINESS BLUEPRINT)
LEAD FUNNEL FORMULA™
Copyright © Business Blueprint® This document has been created exclusively for members of Business Blueprint. Reproduction or redistribution of this document is strictly prohibited without the written permission of Business Blueprint
TARGET MARKET(AVATAR)
LEAD GENERATION
(ATTRACT)
LEAD MAGNET
(CAPTURE)
CONVERSION TOOL
(CONVERT)
PRODUCT 1(SHOW VALUE)
UPGRADE STRATEGY
(OFFER MORE)
PRODUCT 2(DELIVER & DELIGHT)
(FILL-IN-THE-BLANKS - WHAT I’M DOING NOW?)
LEAD FUNNEL FORMULA™
Copyright © Business Blueprint® This document has been created exclusively for members of Business Blueprint. Reproduction or redistribution of this document is strictly prohibited without the written permission of Business Blueprint
TARGET MARKET(AVATAR)
LEAD GENERATION
(ATTRACT)
LEAD MAGNET
(CAPTURE)
CONVERSION TOOL
(CONVERT)
PRODUCT 1(SHOW VALUE)
UPGRADE STRATEGY
(OFFER MORE)
PRODUCT 2(DELIVER & DELIGHT)
(FILL-IN-THE-BLANKS - WHAT I’M MOVING TO?)
LEAD FUNNEL FORMULA™
Copyright © Business Blueprint® This document has been created exclusively for members of Business Blueprint. Reproduction or redistribution of this document is strictly prohibited without the written permission of Business Blueprint
TARGET MARKET(AVATAR)
LEAD GENERATION
(ATTRACT)
LEAD MAGNET
(CAPTURE)
CONVERSION TOOL
(CONVERT)
PRODUCT 1(SHOW VALUE)
UPGRADE STRATEGY
(OFFER MORE)
PRODUCT 2(DELIVER & DELIGHT)
(FILL-IN-THE-BLANKS )
