news on An “A”
Feb 20, 2012
6:30 pm Kick-off Party & Pinnacle
Awards
• All Members Welcome
• $15 incl. dinner & 2 drink tickets
• Marriott at City Center740 Town Center Drive, Newport News
Feb 21, 2012
9 am - 1 pm • Newport News
Show Day 1
• Distributors Only
• Free for Members ($25 Non-
members)
• Education prior to the show
• Marriott at City Center
740 Town Center Drive, Newport News
Feb 23, 2012
10 am - 2 pm • Roanoke, VA
Show Day 2
• End-Users Welcome
• Free for Members and Clients
• $25 non-members
•Members only bring clients
• Sheraton Hotel & Conf Center2801 Hershberger Road NW, Roanoke
presented by
Get 2012 started with some fresh ideas! MAPPA is
bringing the region’s best together to highlight the
latest and greatest for the coming year. Log onto
www.WhyMAPPA.org to register, get education
information and see a full list of exhibitors.Feb 21
Feb 23
NEWPORT NEWS
Feb 20
ROANOKE
NEWPORT NEWS
Annual
Kick-off
Party
distributor
only show
end User
show
SCHEDULE of EVENTS
SHOW SPONSORS
FroM MAPPA’s BoArd President
I hope you find as much value in your membership with MAPPA as I do.
Membership really is what you make of it and the investment is well worth the return.
As we enter the new year, please take a moment to make sure you are utilizing and
maximizing your membership.
• Are you attending the 2 annual tradeshows?
• Are you encouraging your staff or colleagues to attend too?
• Are you bringing your clients to the end-user shows?
• Are you reading the e-updates and newsletters?
• Have you reviewed the MAPPA member partnerships with SAGE and FedEx?
We continue to focus on enhancing features that will help you save time and money. If
you have any ideas or would like to volunteer with MAPPA, please email me at
[email protected] . It is through volunteers that MAPPA was created and it is
through volunteering ideas and time that we will continue to grow and better serve
you. Cheers to a prosperous New Year!
Page 1 Spring EXPO 2012
Page 2 Member Login Now Available
Page 3 Member Benefits & Features
Page 4 EXTRA! EXTRA! In the news...
Page 5 10 Things About...
Page 6 Charles River Ad
Page 7 PPAI Petitions the President
Page 8 Going to Vegas? Sit back and relax
Page 9 Business Recovery Fund
Page 10 Business Recovery Fund
Page 11 Fall Show Photo Gallery
Page 12 Nominate for Pinnacle Awards
As 2012 comes to a close I can’t help but reflect on the past year. Like most of you, I find I don’t take nearly
enough time to do this throughout the year.
In doing so, I am incredibly thankful for my family, friends and good health. I am also thankful for the
opportunity to work in the promotional product industry.
While our industry has taken an economic hit in previous years and it continues to evolve through technology
and products. I am thankful to work in this medium which allows me to help others grow their businesses, with effective marketing.
I hope all of you feel as optimistic as I do about my role in this equation. Additionally I am grateful for MAPPA’s role in helping to
communicate the importance of promotional consultants in planning effective campaigns.
The Mid-Atlantic Promotional Products Association Quarterly Newsletter Winter 2012
Larry Arntz
MAPPA Board President
To Learn More
News ON AN “A”
Mission stAteMent
MAPPA fosters the
development of
professionalism and business
ethics through education,
certification and the exchange
of ideas in a variety of
business and social
environments.
Vision stAteMent
MAPPA is formed to advance
the image of promotional
products and their use in
Virginia.
2
BoArd oF directors
Larry Arntz PresidentLarry Arntz , Inc.
Mike Irwin, MASImmediate Past PresidentAdventures In Advertising
Joey Fox Vice President / RAC Delegate Bic Graphic USA
Bob HeintzMembership ChairVitronic Promotional Group
Harold Wood Show ChairNorwood Promotional Products
Julie Strob Communications ChairHit Promotional Products
Robert Fiveash At Large Brand Fuel
Fred Clark At LargeRennie's Advertising Ideas, Inc.
Dan AgeeAt LargeThe Ridge Enterprises, LLC
Executive DirectorDana Geiger
I know, I know. The last thing you need is
another username and password. I agree.
How many can one person manage?
However, by taking the time to create your
member password and login to the MAPPA
website you will be doing yourself a huge
favor.
Here’s why...
This feature was designed to bring you more helpful tools including 24-hour access to...
• The MAPPA Online Membership Directory
• Monthly Supplier Specials ONLY for MAPPA Members
• Easy and Free Registration for MAPPA Events
• Links to MAPPA Member Publications
• Online Resource Guide with time-saving Hotlinks - Coming Soon
Member Login - Quick set-up instructions
Step 1: Go to www.WhyMAPPA.org and enter your email in the member login box
Step 2: Click on reset password, follow instructions
Step:3: Go to your email and select the new password link and enter password of choice
Step 4: Verify Profile Information
Step:5: Once complete be on the lookout for new member features
YOU ONLY HAVE TO DO THIS ONCE! YOUR COMPUTER WILL AUTOMATICALLY LOG IN EVERY
TIME YOU VISIT!
Check it out! You’ll be glad you did.
Get LoGGed in
what’s in a newsletter? YoU tell us!Please help us stay interesting. We want to know what you are doing out there...
Are you...
Opening a new office?
Doing an office fundraiser for a local cause?
Promoting your top achievers?
Running for office?
Having success with a certain product?
Tell us. We’ll print it. Submit copy and photos if possible to [email protected].
Let us share your news!
To try this new feature
News ON AN “A”
3
Feature #1 Free tradeshow registration
FREE admittance for all staff and Clients to MAPPA
tradeshows - 2 times a year
Feature #2 Access Member-only online toolkit
Members receive exclusive login ability to
the Member-Only Online Toolkit. Tools
available here will save you time and money.
Tools include:
tool 1 • Member online directory
Search a current listing of all area supplier members.
Search by product line, company name, or contact name
tool 2 • Quarterly newsletter
Keeping members apprised to current happenings and
supplier specials
tool 3 • MAPPA Member specials
Made available by suppliers members exclusive MAPPA
members
tool 4 • MAPPA resource Guide
Helpful links to sites you may not even know existed.
You’ll bookmark this page as a resource and ask yourself
how you ever managed without this tool
Feature #3 Fedex discount
Through an agreement with FedEx®, MAPPA
members receive shipping discounts on three
FedEx programs: FedEx® Express, FedEx® Ground and FedEx®
Freight. For companies that regularly ship through FedEx,
annual savings are an average of $300+.
Feature #4 sAGe savings
As a SAGE Affiliate, members of MAPPA are
entitled to discounts on a variety of SAGE
services, including: SAGE Online™, SAGE
WebExpress Pro™, SAGE WebStore™, SAGE Company Store,
and SAGE ShowLink.
Feature #5 PPB Magazine
MAPPA Members receive a free subscription
to the PPB magazine, the official monthly
business magazine of PPAI.
Feature #6 Monthly e-Updates
Keep all informed of industry news and upcoming events
Feature #7 Professional development
MAPPA helps members obtain their
MAS/CAS certification through eduction
events at tradeshows as well as through
scheduled webinars.
BeneFits of MeMBersHiP : why you Join MAPPA
Benefit #1 save Money save time
Can anyone say they have too much time or money? No, which is why we
strive to offer features designed to help you get more of each. After all,
that is the point.
Benefit #2 Make a Positive impact in the industry
Being a part of MAPPA with other members committed to preserve the
integrity of the industry can ensure a long, healthy career. Additionally,
our members help each other succeed. Why reinvent the wheel? MAPPA
members can stay connected to others who manage similar challenges.
Benefit #3 solidify your Professional reputation
MAPPA members are regarded as serious and savvy business people.
Maintaining your membership indicates to other industry professionals
that you represent a reputable company committed to maintaining the
intergrity of the industry.
FeAtUres of MeMBersHiP: tools that support the BeneFits
MAPPA’s Membership Fees are due! By
submitting your dues by December 31, you
can maximize your benefits for 2012. MAPPA
wants to make this as simple as possible.
How?Option 1: Renew online at
www.whymappa.org
Option 2: Download the PDF form from
www.WhyMAPPA.org and mail it in.
aPay MAPPA
Dues!
MAPPA MeMBersHiP AFFects YoUr BottoM Line - renew YoUr dUes For 2012
deceMBer
To Renew Your Dues
4
things in the news!
coUnterPoint® introdUces sUPer dUtY coUnter MAts
CounterPoint® has renamed Heavy Duty and Standard Duty counter mat products, introducing Super Duty counter mats.
LAS VEGAS, NEVADA (December 8, 2011) – CounterPoint’s Heavy Duty counter mat is now called Super Duty and their Standard Duty mat is
now called Heavy Duty. The change was made to align the product names with the evolution of the counter mat market.
When CounterPoint first started making counter mats, they introduced their premium counter mats as “Heavy Duty”. The mats were built
with CounterPoint’s exclusive Supported Adhesion Coating (SAC) and printed directly to the tough, plastic surface creating the industry’s
most durable counter mat. As years passed, competitors entered the market and called their inferior rubber backed mats “Heavy Duty”
degrading the perception of heavy duty. Several years ago CounterPoint introduced “Standard Duty” mats with a construction and price
point similar to competitor’s heavy duty products. CounterPoint changed “Heavy Duty” products to “Super Duty” to reflect their superior
construction and durability. “Standard Duty” was renamed “Heavy Duty” to match comparable, competitive construction and market
perception.
For more information, visit www.doyoupop.com.
cAMsinG GLoBAL AnnoUnces LAUncH oF new drinKwAre Line
Largo, FL (November 3, 2011) – Top 40 supplier, Camsing Global is pleased to announce the launch of Drinx™ a new line of drinkware for the
promotional products industry. The line includes more than 100 styles of tumblers, travel mugs, sport bottles, and a complete array of
glassware and ceramics that will fit into any promotional budget.
In an already competitive market segment, the Drinx™ line is being introduced at lower prices and lower minimums than is standard within
the industry.
According to Billy Dolan, CEO of Camsing Global , “Drinx™ is a familiar and natural product extension for Camsing. Between Adva-Lite and
Avaline, drinkware has been a major product category for us and it made more sense to combine all our resources and invest heavily in the
category with a comprehensive range of new items including glassware and ceramics. In addition to our wide product selection, Camsing has
invested significant resources to secure deep inventory in this core product category.”
To view the entire Drinx product range, please visit www.drinxline.com.
News ON AN “A”
sHowdown disPLAYs sUPPorts indUstrY witH new initiAtiVe
Showdown Displays, Ramsey, MN-based Supplier of Tradeshow and Event marketing products, announced today a new initiative in support
of industry regional trade associations.
“We simply want to say thank you to all who have helped us since we started attending industry shows, back in 2004. It’s our way to give
back to the industry that has been so supportive of our growth over the past decade,” said John Lundberg, VP Sales for Showdown.
“With that in mind, we’d like to remind all promotional products regional associations that we are ready, willing and able to help with all
your tradeshow display, tradeshow bag and signage needs. We’re also willing to provide educational webinars and workshops on how to
most effectively exhibit at tradeshows since that’s an important topic that Distributors need to communicate to their clients.”
For tradeshow needs and workshops, contact John Lundberg just as soon as you have plans that Showdown can help you realize.
Showdown Displays has been one of the INC 5000 fastest-growing companies in the United States for the past 4 years.
For additional information, please contact: John Lundberg, VP Sales Showdown Displays
E-Mail: [email protected]
Phone: 888-376-7469, Ext 130
asi/ 87188, SAGE 67383, PPAI 254687, UPIC SHOWDOWN
5
News ON AN “A”
can you think of a better
way to get to know our
members?
I can’t. This issue, MAPPA
is proud to feature Gillian
Hammond, Account
Manager for Brandfuel.
from Brand Fuel
1. I didn’t say as a little girl, “I want to sell promotional products!” I joined the industry accidently and,
seven years later, I’m still here, loving it!
2. I missed the day in school when they taught how to use a ruler. Don’t trust my measurements - for
anything.
3. I work at Brand Fuel solely for the Holiday Party.
4. I have a very sophisticated palette and can instantly taste that Diet Pepsi is NOT Diet Coke.
5. I don’t always win – but I always have fun doing it.
6. Wine. That’s the secret to life.
7. In my next life, I want to be a street cleaner so I can ride those fabulous little carts they have.
8. I am very particular about my shampoo.
9. Quiet makes my brain scream.
10. I am a firm believer that you don’t drink coffee - you ‘have’ it, you experience it.
You’re next! Email [email protected] 10 interesting facts and a picture and you could be highlighted
in our next issue.
Gillian
6
News ON AN “A”
GET A SAMPLE OF THIS STYLE FOR ONLY $10 NET
800-225-0550 / [email protected] / ASI #44620 / PPAI #111644 / UPIC CRA
Freight additional. Must mention code Z8. 1 blank sample per account. Expires 12/31/11.
5269 / WOMEN’S MICROFLEECE HOODIE
800-225-0550 / custser
[email protected] / ASI #44620 / PP800-225-0550 / custser
[email protected] / ASI #44620 / PP
AI #111644 / UPIC [email protected] / ASI #44620 / PP
AI #111644 / UPIC CRA
7
News ON AN “A”
PPAi Petitions President to reconsider ProMotionAL ProdUcts sPendinG LiMit
Reprinted with permission from PPB, Promotional Products Association International.
President Obama will issue an Executive Order instructing all Federal agencies and departments to limit spending on “non-
essential items used for promotional purposes, such as clothing, mugs, and non-work related gadgets.”
The limits on promotional spending are included in a larger effort to reduce spending on federal employee travel, vehicles,
printing and technology by 20 percent.
Thanks to the diligent efforts of one industry member who has embraced the PPAI grassroots program, PPAI was alerted
that the Executive Order was imminent late last week. PPAI President and CEO Paul Bellantone, CAE, immediately
petitioned the President and said, "while it might be tempting to limit the purchase of promotional products in order to
yield some short-term savings, in the long term, this prohibition may unintentionally diminish the good work of Federal
agencies. Time and again, promotional products have proven themselves to be the most cost-effective way to reach a very
targeted audience in a tangible, long-lasting and memorable manner.”
In addition, the PPAI Advocacy team reached out to the White House and small-business advocates within the government.
“While PPAI was not able to stop this order, we believe we were able to mitigate the overall impact further demonstrating
why the industry needs grassroots participation to be effective,” says Bellantone. "We need to make sure we have
members of Congress watching out for us.
“The government efforts against our industry are not coming through traditional channels. Executive orders are written
privately and released—without public input or debate. We must have sentinels on every public policy corner. This is the
second time in the past two months that vigilant members have given us critical insights and allowed us to preemptively
respond to threats. In both cases, those inside Washington acknowledged that they were surprised we had found out
about what they are doing.”
PPAI thanks members who are watching out for the industry and encourages everyone to join us in our advocacy efforts.
PPAI’s goal is to ensure that promotional products are viewed in a positive light. The Association will work diligently to
achieve that goal.
cALL to Action:
Have you ever sold promotional products to a Federal department?
If so, please contact PPAI immediately at [email protected] and let us know. We
will use your experience to demonstrate how promotional products can be used to
help government agencies succeed.
Look for more specific guidance on next steps to guide your advocacy efforts
throughout this week.
If you have industry critical information, please contact or Anne Lardner-Stone at
8
Are you going to Vegas?
You have a place to kick back and rest!
News ON AN “A”
9
News ON AN “A”
11
2011 FALL sHowcAse ProVes BotH FUn And ProdUctiVe
If you were one of the 215 distributors that attended the Fall Showcase or if you represented one
of the 58 supplier companies who exhibited, you know that the MAPPA Fall Showcase was a
dynamic two-day event.
The mood was exciting as the floor bustled with distriubutors and their clients after attending an
educational session facilitated by PPAI Chair of the Board Eric Eckstrand, MAS and PPAI President
and CEO, Paul Bellantone, CAE. The session highlighted research about why promotional products
work and why end-users should work through distributors to ensure quality and safety.
The result was a floor full of motivated buyers and excited exhibitors.
Thank you Sponsors!
Our Product Sponsors Rock!
PictUres sAY it Best!
News ON AN “A”
P.o. Box 56283
Virginia Beach, VA 23456
(757) 491-3114www.whymappa.org
Please note: MAPPA makes available the names of services that are sponsored by community organizations or individuals for the purpose of providing non-
biased information about various disciplines that may be of interest to our readers. MAPPA recognizes these organizations and individuals as competent and
appreciates their support, but neither recommends nor endorses them. For questions, comments, or ideas for articles for the MAPPA quarterly newsletter,
please contact the MAPPA office at (757) 491.3114.
JANJan 4-6 Las Vegas, NVwww.ppaiexpo.org
JUNJun 3-6 Atlantic City, NJwww.promotionseast.org
FEBFeb 21 , Newport NewsFeb 23 , Roanoke
SEPT
JUL
2
0
1
2
MAPPA’s
summer social
Sept 18 Chesapeake, VASept 20 Richmond, VA
The purpose of these awards is to recognize professionals that best exemplify the
values of MAPPA, and contributes not only to the association, but to the industry. The
recipient should be active in the industry, and be a current member of MAPPA.
Please nominate one or more as indicated below.
I _____________________________ from ____________________________nominate...
(Your Name Here) (Your Company Name Here)
1Supplier Company of the Year _____________________________________________
1Supplier Rep of the Year ___________________________________________________
1Distributor of the Year_____________________________________________________
1Distributor Rep of the Year _________________________________________________
1Multi-Line Rep of the Year __________________________________________________
1Volunteer of the Year______________________________________________________
MAPPA Pinnacle Awards nomination Form
To View Online Calendar
To Nominate Online
Next Issue In Homes...
March 2012
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