#StateOfSEO
Welcome! We will Begin Shortly
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The State of SEO
#StateOfSEO
About LXRSEO
A Product offering by leading Search Marketing Agency, NetElixir
Our goal is provide the world’s best and easiest suite of SEO Tools to users
across the globe.
Follow us @LXRSEO
www.LXRSEO.com
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#StateOfSEO
What is SEO?
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Understanding Google (As best as we can)
Understanding Websites
Sending More Traffic to Websites
The Art of…
Then…
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How does Google work?
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How does Google work?
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Three Functions:
• Crawling
• Indexing
• Displaying Information
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Crawling
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Indexing
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When Google’s algorithm puts the
information they crawled in order
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Displaying Information
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How do they
know?!
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On Page Optimization
Off Page Optimization
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On Page Optimization
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What’s in a Website?
• Page Title
• Meta Description
• Content
• Heading Tags
• Images
• Internal Links
• Robots.txt & Sitemap
• Technical Considerations
• Load Time
• Mobile Friendliness
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Off Page Optimization
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What is that?
• Other people linking to you
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Let’s Time Travel
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SEO Pre 2012
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SEO Post 2012
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Page Titles of the Past
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• Over Character Limit (65 Characters)
• Keyword Heavy
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Meta Descriptions of the Past
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Off Page Optimization of the Past
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Old Tactics & Numbers Games
• General Web Directories
• Article Directories
• Link Wheels
• Press Releases
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Google Penalties and Algorithm Changes
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“Famous” Google Updates
• Panda
• Penguin
• Venice
• Hummingbird
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Google Panda
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What it Targeted:
• Thin Content
• Poorly Written Content
• Unnecessarily bloated content
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Google Panda
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Google Panda
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Google Penguin
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What it Targeted:
• Backlink Spam
• On Site Spam
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Google Venice
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What it Did:
• Localized National Search
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Google Venice
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Google Hummingbird
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What it Was:
• A Complete Algorithm Change
• Goal is to make search conversational
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SERP Display
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SERP Display
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SERP Display
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So… What can I do now?
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SEO: Dead?
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SEO: Dead?
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SEO: Dead? Far From it!
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SEO Tactics Strategies for the Future
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What you must do
• Use natural language… Write for your end user
• Use Structured Data
• Focus less on Back Links Be careful with keywords
in anchor text of backlinks
• Focus on Metrics, not Rankings
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Begin with your Website
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On Page Strategies
• Make Your Site Load Fast
• Write Good, Informative Content – Use LSI Guidelines
• Keep On Page Elements within limits on targeted pages
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Page Title
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Good To Know…
• Displays in SERP and Browser Tab
• Very Important On Page Element
Best Practice
• Character Limit is <~65 Characters
• Include Major keyword
• Use NATURAL Language
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Meta Description
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Good To Know…
• Displays in SERP ONLY
Best Practice
• Character Limit is <~156 Characters
• Include Major keywords
• Use NATURAL Language
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Content
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Good To Know…
• Google can read your website just like
your end user
Best Practice
• Consider a 300 Word Minimum
• Include Major Keywords a couple times
• Write for the End User, not the Search
Engines!
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Operation: Off Page
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Does it Still Work?
• 100% Still Effective
• Focus on building brand equity, not building links
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Effective Off Page Strategies
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5 Things you can do now
• Social Media
• Legitimate Reviews
• Legitimate Guest Blog Posts
• Community Do-Goodery
• Infographics & Information Creation
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Real Life Example
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Rug Manufacturer
• Review Post
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Real Life Example
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LXRSEO
• Guest Blog Post
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Results
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LXRSEO
• Position 1 Ranking
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Steps to Effective SEO
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The Roadmap
• Think Like a Marketer 1st
• Think Like a Human 2nd
• Think Like an SEO 3rd
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Questions?
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