A is for Google
Alerts, Analytics, and Adwords…
Getting Google to work for you.
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Who is Sanjay Singhal
• And why should you listen to me about web tools and traffic?– Seven years of e-commerce experience. Pretty much since the beginning.
• SimplyAudiobooks.com– 150,000 visitors a month
• Graboid.com– 4.2 million visitors a month
• Mealchase.com– Just getting going
– 45,000 visitors a month
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Alerts, Analytics, and Adwords
• Google provides great tools to help any web-based business be more successful.
• Alerts– Find out what people are
saying about you
• Analytics– Find out how well your
website is doing
• Adwords– Get visitors to your website
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Alerts
• Google Alerts is a service that sends you an email with links to any internet hit with keywords that you specify– Blogs
– Websites
– News Stories
– Youtube Videos
• What can you get alerted about?– You
– Your industry
– Your competition
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Signing up for Alerts
• Alerts.google.com
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Verify
• Alerts.google.com
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What You Get
• Alerts.google.com
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Analytics
• Google Analytics is a free service you can use to get deep information on what people are doing with your website.– Visitor volume trends
– Where they’re coming from
– What pages they go to on your site
• Can you do it yourself?– No
• Then why are you talking about this?– So you *know* about it
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How Analytics Works
• analytics.google.com
• How does it work?– Sign up for an account
– Enter basic website information
– Get a snippet of code to insert on every page of the site
• Analytics then reports back– Tracks each visitor via a cookie
– Tells you interesting information about them and what they do on the site
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You Can Learn What?
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You Can Learn What?
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Out of Curiousity
• Hi Steve Jobs
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Adwords
• Adwords is a way to advertise on Google
• Adwords was a revolution (and not invented by Google)– Pay per click, not per impression
– Context-sensitive
• It is the most targeted, cost-effective advertising medium there is– Only people who are looking for your product will see you
– You only pay if they’re interested enough to come to your site
• Any flaws?– Limited volume, non-interruptive
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Adwords
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Adwords
• Is it complicated?– It can be
• Can I do it myself?– Yes!
• Adwords.google.com– Bottom left of page
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Adwords
• Is it complicated?– Just follow
your nose
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Adwords
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Adwords
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Adwords
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Adwords
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Getting Adwords to Really Work
• Location, Location, Location
• So pick your keywords carefully!– Be creative, this is an art
– Episodes vs Shows
• Tidbits– Quality score and minimum bids
– Adwords editor
– Golden triangle (not necessarily)
