![Page 1: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/1.jpg)
Evan WrayVice President & Co-Founder
1
Twitter: @EvanWray1
![Page 2: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/2.jpg)
1. More-modern metrics for marketing
2. The advantages that messaging apps can offer brands
3. Advice for planning messagingcampaigns
4. How to generate ROI2
![Page 3: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/3.jpg)
3
![Page 4: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/4.jpg)
The Marketplace
4
![Page 5: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/5.jpg)
Growth of Mobile Usage
Source:KCPB/Meeker 2015 Internet Trends Report5
0.4 0.3 0.3 0.3 0.3 0.4
2.4 2.6 2.5 2.3 2.4 2.4
0.40.8
1.6 2.3 2.6 2.8
3.2
3.7
4.3
4.95.3
5.6
0
1
2
3
4
5
6
2010 2011 2012 2013 2014 2015YTD
Hou
rs p
er D
ay
MOBILE DESKTOP / LAPTOP OTHER CONNECTED DEVICES
![Page 6: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/6.jpg)
37%
0
10
20
30
Internet Mobile
TIME SPENTAD SPEND
% of Time Spent in Media vs. % of Advertising Spending, USA, 2014
Source: KCPB/Meeker 2015 Internet Trends Report6
Total Internet Ad Spend = $50 BillionOf Which Is Mobile = $13 Billion
~$25B+ Opportunityin United States
Perc
enta
ges
![Page 7: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/7.jpg)
US Ad Spending on Mobile - 2015
Search Ads45%
Banner Ads*42%
Video Ads9%
Other 4%
Source: eMarketer, Sept 2015 *Includes banner, rich media, Facebook ads, sponsorships and promoted tweets7
![Page 8: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/8.jpg)
MillennialAged 18 – 358
![Page 9: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/9.jpg)
Size of US generations in 2016
U.S. Census, Bloomberg Reporting9
Gen Z Millenial Gen X Boomer
100
80
60
40
20
0
65,230,802
88,587,976
65,777,80874,370,788
![Page 10: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/10.jpg)
$500 billion
ii2011MILLENNIAL SPENDING
$600 billioniii
2015MILLENNIAL SPENDING
$1.4 trillioniv
2020MILLENNIAL SPENDING
The Millennial Audience
10
![Page 11: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/11.jpg)
Beliefs, Behaviors & Attitudes11
![Page 12: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/12.jpg)
§ Hyper-connected
12
![Page 13: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/13.jpg)
Hyper-Connected
13
86%Own smartphones
![Page 14: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/14.jpg)
Hyper-Connected
14
86%Own smartphones
87%Always have their smartphone 24/7
Sun by Fernando Affonso from the Noun Project
![Page 15: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/15.jpg)
86%Own smartphones
87%Always have their smartphone 24/7
Hyper-Connected
Alarm Clock created by iconoci from the Noun Project. Sun by Fernando Affonso from the Noun Project15
80%Reach for phone first on waking.
![Page 16: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/16.jpg)
§ Hyper-connected § Hyper-savvy
16
![Page 17: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/17.jpg)
Hyper-savvy
17
84% Don’t like traditional advertising
©The McCarthy Group
mobile banner ad by Sharon Showalter from the Noun Project
x
![Page 18: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/18.jpg)
Hyper-savvy
18
84% Don’t like traditional advertising
©The McCarthy Group
41% Females 52% MalesIgnore online search ads©2014 Goo Technologies Study
mobile banner ad by Sharon Showalter from the Noun ProjectMagnifying Glass by Pham Thi Dieu Linh from the Noun Project
x
![Page 19: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/19.jpg)
84% Don’t like traditional advertising
Hyper-savvy
63%Trust found content more than ad content
©The McCarthy Group
41% Females 52% MalesIgnore online search ads©2014 Goo Technologies Study ©RaptMedia
mobile banner ad by Sharon Showalter from the Noun Project Magnifying Glass by Pham Thi Dieu Linh from the Noun ProjectMap by Jose Moya from the Noun Project19
x
![Page 20: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/20.jpg)
§ Hyper-connected § Hyper-savvy§ Expect Access
20
![Page 21: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/21.jpg)
Expect Access
“62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.”–Source: Elite Daily, 201521
![Page 22: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/22.jpg)
§ Hyper-connected § Hyper-savvy§ Expect Access§ Community & Participation
22
![Page 23: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/23.jpg)
Community & Participation
“70% of millennials are more excited about a decision they’ve made when their friends agree with them, compared to 48% of nonmillennials.”–Source: Jeff Fromm, Millennial Marketing (via Forbes)23
![Page 24: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/24.jpg)
§ Hyper-connected § Hyper-savvy§ Expect Access§ Community & Participation§ Relevance & Personalization
24
![Page 25: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/25.jpg)
Seek Relevance & Personalization
“60% of millennials will only share content if it is thought provoking and intelligent”–Newscred Millennial Survey, 2014
25
![Page 26: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/26.jpg)
Mobile Messaging For The Win26
![Page 27: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/27.jpg)
“The social media phase of the internet ended… Messaging is the new social media.”
Fred WilsonUnion Square Ventures
27
![Page 28: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/28.jpg)
Shifting Landscape
Rise of Desktop Social Audiences
28
![Page 29: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/29.jpg)
Shifting Landscape
Rise of Desktop Social Audiences
Paid Social Media
29
$
![Page 30: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/30.jpg)
Shifting Landscape
Rise of Desktop Social Audiences
Paid Social Media
Messaging Explosion
30
$
![Page 31: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/31.jpg)
Shifting Landscape
Rise of Desktop Social Audiences
Untapped Opportunity
Paid Social Media
Messaging Explosion
Water Faucet by Edward Boatman from the Noun Project31
$
![Page 32: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/32.jpg)
Messaging Use Growing
32
BIG 4 SOCIAL NETWORKSBIG 4 MESSAGING APPS
![Page 33: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/33.jpg)
Global Messaging Leaders Breakdown
33
WhatsApp1B Monthly Active Users30B Messages per Day
Facebook Messenger900M Monthly Active Users
Viber360M Monthly Active Users
WeChat549M Monthly Active Users
LINE205M Monthly Active Users13B Messages per Day
Kakao Talk48M Monthly Active Users5.2B Messages per Day
![Page 34: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/34.jpg)
Global Messaging Leaders – Perspective
34
Viber
![Page 35: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/35.jpg)
Global Messaging Leaders – Perspective
35
![Page 36: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/36.jpg)
Global Messaging Leaders – Perspective
36
Messenger
![Page 37: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/37.jpg)
Global Messaging Leaders – Perspective
37
3.062B Monthly Active Users
![Page 38: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/38.jpg)
Messaging App Use & Sessions
Tops Apps by Usage1. Facebook2. WhatsApp3. Facebook Messenger4. Instagram5. LINE6. Viber7. Kakao Talk8. Clash of Clans9. WeChat10.Twitter
38
![Page 39: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/39.jpg)
Messaging App Use & Sessions
Tops Apps by Usage1. Facebook2. WhatsApp3. Facebook Messenger4. Instagram5. LINE6. Viber7. Kakao Talk8. Clash of Clans9. WeChat10.Twitter
39
![Page 40: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/40.jpg)
Messaging App Use & Sessions
Tops Apps by Usage1. Facebook2. WhatsApp3. Facebook Messenger4. Instagram5. LINE6. Viber7. Kakao Talk8. Clash of Clans9. WeChat10.Twitter
Tops Apps by Number of Sessions1. KaKao Talk2. WhatsApp3. WeChat4. VK5. LINE6. Viber7. Facebook8. Clash of Clans9. Instagram10.Facebook Messenger
40
![Page 41: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/41.jpg)
Messaging App Use & Sessions
Tops Apps by Usage1. Facebook2. WhatsApp3. Facebook Messenger4. Instagram5. LINE6. Viber7. Kakao Talk8. Clash of Clans9. WeChat10.Twitter
Tops Apps by Number of Sessions1. KaKao Talk2. WhatsApp3. WeChat4. VK5. LINE6. Viber7. Facebook8. Clash of Clans9. Instagram10.Facebook Messenger
41
![Page 42: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/42.jpg)
The Fit
Millennial Behavior
Messaging App Experience
Hyper-Connected 3 Billion+ messaging app users
42
![Page 43: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/43.jpg)
The Fit
Millennial Behavior
Messaging App Experience
Hyper-Connected 3 Billion+ messaging app usersExpect Access Convenient
Organic part of their daily routineIn their pocketsInstant responses
43
![Page 44: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/44.jpg)
The Fit
Millennial Behavior
Messaging App Experience
Hyper-Connected 3 Billion+ messaging app usersExpect Access Convenient
Organic part of their daily routineIn their pocketsInstant responses
Crave Community & Participation Trusted inner circlesGroup chatsBuild for sharing1:1Conversations, not broadcasts
44
![Page 45: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/45.jpg)
The Fit
Millennial Behavior
Messaging App Experience
Hyper-Connected 3 Billion+ messaging app usersExpect Access Convenient
Organic part of their daily routineIn their pocketsInstant responses
Crave Community & Participation Trusted inner circlesGroup chatsBuild for sharing1:1Conversations, not broadcasts
Relevance & Personalization Content is chosen by userClosed circle = quality controlCustomizable by userAnalytics power personalization
45
![Page 46: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/46.jpg)
What Brands Need to Know About Mobile Marketing46
![Page 47: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/47.jpg)
What Brands Need to Know About Mobile Marketing
47
![Page 48: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/48.jpg)
Change Your Metrics of Success
Impressions
48
![Page 49: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/49.jpg)
Engagement
Impressions
49
Change Your Metrics of Success
![Page 50: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/50.jpg)
Change Your Metrics of Success
Engagement
Impressions Clicks
50
![Page 51: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/51.jpg)
Change Your Metrics of Success
Engagement Shares
Impressions Clicks
51
![Page 52: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/52.jpg)
Change Your Metrics of Success
Engagement Shares
Impressions Clicks Conversion
52
![Page 53: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/53.jpg)
Change Your Metrics of Success
Engagement Shares Advocacy
Impressions Clicks
53
Conversion
![Page 54: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/54.jpg)
Metrics 2.0
Traditional Metrics§ # Impressions§ # Downloads§ CPC§ CPM
Metrics 2.0§ Who’s downloading§ Where they are§ # Shares§ # Group shares§ Time spent§ Social ripple§ Most popular content§ Which app is most successful§ Accurate audience size§ Abandonment rates?
54
![Page 55: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/55.jpg)
A more modern mindset 55
![Page 56: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/56.jpg)
Focus on interactions, not interruptions56
![Page 57: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/57.jpg)
Case Studies57
![Page 58: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/58.jpg)
Mobile Messaging Campaigns
Creative AssetsStickersEmojiVideosGifsPhotos Filters & Frames58
![Page 59: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/59.jpg)
Mobile Messaging Campaigns
Campaign BenefitsNon-disruptiveActiveOptimized for mobileCreated for sharing
59
![Page 60: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/60.jpg)
#PopeIsHope Campaign Goals
§ Reach millennials§ Position it around US visit§ Make him relatable§ Spread the message of
“good is winning”§ Create Viral Content60
![Page 61: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/61.jpg)
#PopeIsHope Designs
61
![Page 62: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/62.jpg)
#PopeIsHope Campaign: Initial Results
62
119kDownloads
21.5MImpressions
500kShares
![Page 63: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/63.jpg)
#PopeisHope Campaign Expansion
63
Christmas Pack Mexico Pack Easter Pack
![Page 64: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/64.jpg)
#PopeIsHope Campaign: Final Results
64
142kDownloads
29.6MImpressions
1.1MShares
![Page 65: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/65.jpg)
Jose Cuervo Campaign Goals
§ “Have a Story” Message§ Reach target 21+
millennial audience§ Promote conversation and
shares of Jose Cuervo content
65
![Page 66: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/66.jpg)
Jose Cuervo Designs
66
![Page 67: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/67.jpg)
Jose Cuervo Campaign Results
67
87.7kDownloads
31.2MImpressions
1.2MShares
![Page 68: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/68.jpg)
Campaign Results Comparison
68
87.7kDownloads
31.2MImpressions
1.2MShares
142kDownloads
29.6MImpressions
1.1MShares
Cuervo
![Page 69: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/69.jpg)
Brand Account Campaigns
Creative AssetsStickersEmojiVideosGifsPhotos Filters & FramesPlus…69
![Page 70: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/70.jpg)
Brand Account Campaigns
Creative AssetsStickersEmojisVideosGifsPhotos Filters & FramesPlus…Chatbots70
![Page 71: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/71.jpg)
Brand Account Campaigns
Campaign BenefitsNon-disruptiveActiveOptimized for mobileCreated for sharing
71
1:1 interactionDirect feedbackFrictionless
![Page 72: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/72.jpg)
1-800 Flowers Campaign Goals
§ Generate brand awareness§ Direct smartphone users to
a mobile storefront § Drive purchases and sales revenue§ Capitalize on Mother’s Day timing
72
![Page 73: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/73.jpg)
1800-Flowers Designs
73
![Page 74: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/74.jpg)
1-800-Flowers Variations
74
Viber
Line
![Page 75: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/75.jpg)
1-800-Flowers Campaign Detail
75
![Page 76: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/76.jpg)
1-800 Flowers Campaign Results
76
447kDownloads
34.2MImpressions
1.7MShares
Drove 10% of Mobile Site Traffic
![Page 77: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/77.jpg)
Planning: Best Practices77
![Page 78: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/78.jpg)
Relevancy
78
![Page 79: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/79.jpg)
Campaign Positioning
79
![Page 80: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/80.jpg)
Quality Design
80
![Page 81: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/81.jpg)
User Experience
81
![Page 82: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/82.jpg)
Targeting
geo targeting by Cristiano Zoucas from the Noun Projectclock by Christian Shannon from the Noun Project
82
![Page 83: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/83.jpg)
Targeting
geo targeting by Cristiano Zoucas from the Noun Projectclock by Christian Shannon from the Noun Project
83
![Page 84: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/84.jpg)
Targeting
geo targeting by Cristiano Zoucas from the Noun Projectclock by Christian Shannon from the Noun Project
84
![Page 85: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/85.jpg)
Targeting
85
WeChat Viber Kik Line
PicsArt Messenger Kakao Talk
![Page 86: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/86.jpg)
86
![Page 87: Evan Wray Vice President & Co-Founder - Monotype · Growth of Mobile Usage 5 Source:KCPB/Meeker 2015 Internet Trends Report ... Messaging App Use & Sessions Tops Apps by Usage 1](https://reader035.vdocuments.us/reader035/viewer/2022070610/5af775587f8b9a5b1e908928/html5/thumbnails/87.jpg)
Thank You!swyftmedia.com
87