Download - Evaluation of Broadcast media
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EVALUATION OF BROADCAST MEDIAConsider future trends in TV, internet and radio and how they will influence the use of these media in advertising.
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Common TV Dayparts
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Primetime USA
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Primetime Tonight
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Cable TV US
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Top Syndication US
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Top Among African Americans
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Top Among Hispanics US
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Top Ten Web Parent Companies W&H
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Top 10 US Web Parent Total
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Mobile & Smartphone Trends
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Top Ten Video Games to Buy Next
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Top PC Game Titles
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Media Giants
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Media Giants
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Program Rating• The program rating is calculated by • dividing the number of households tuned to a particular
show by the total number of • households in the area. For example, if 14 million
households (HH) watched House, the • national rating would be 13.1, calculated as follows:
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Sweeps Ratings• February• May• November• August
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Radio Advertising• Demographics• Talk Radio• Hispanic Radio• Network• Spot• Local