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EvaluationWhat kind of media institution might
distribute your media product and why?
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Style ModelsIn creating my magazine I used a few different style models to inspire the style and influence the layout.
The reason I chose these brands is because they all represent a similar target audiences. They all cover a similar range in music. If I created an original magazine that had similar demographics, it would be worth looking into their publishing houses and researching the big names in the industry.
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NME is published by IPC Media, which is a subsidiary of Time Inc. They are a large publishing house based in the UK that distribute a variety of different magazines. Alongside NME, they also distribute UNCUT. They are both under the Men’s Entertainment section, suggesting they’re subscribers are majority male.
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Bauer Media Group is a multinational media group, based in Germany. They publish both Q and MOJO. They also own Kerrang, having a strong foothold in the music magazine industry. Q and Mojo are both listed under mens entertainment, again suggesting a similar demographic to mine. Mojo is the most similar in terms of music genre and format, however, Mojo is aimed at middle aged men, whereas my INDY magazine has a young/teenage (16 – 21) audience.
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Who do I pick?
Publishing houses tend to dominate particular markets, this is shown by both Bauer and Time Inc.’s music magazine: Nme, Q, Mojo, Uncut. It would make sense that one of these companies published my magazine, considering the similarities in genre/style.
A company like vibe media, which publishes RnB magazines, would not publish my magazine. This is because that would be taking a big risk, they know they can make money from RnB. People may not accept a new Indie Rock magazine from the renowned RnB company. Whereas they would accept one from someone like Bauer.
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BAUERI think in the end I would pick Bauer. They are well established in the industry (the audience won’t have a problem with them publishing a new indie rock magazine.)I feel that my magazine represents a similar audience to MOJO, but a younger version of that demographic. It would make sense for Bauer to reach out to the younger audience in order to make a profit. They already dominate that section of the music/media magazine industry and in order to further capitalize on it, they’d want a magazine like ‘INDY’ to increase their portfolio.