Eurostat
Making the ESS visible
Eurostat
The ESS - a large international network, unknown to the European public and faced with challenges
Eurostat
CHALLENGES • Significant increase in the
demand for data • Tough competition from
commercial data providers • • Requests for burden reduction • • Severe financial constraints
Eurostat
WHY MAKE THE ESS VISIBLE?
• To make the ESS known• To explain its work• To draw attention to the difference in quality between European statistics (ESS) and figures from other sources
Eurostat
THREE MAIN COMMUNICATION ACTIONS
•• ESS logo •• Dedicated ESS website•• Annual ESS Report
Eurostat
LOGO
• • • Vote held in 2011 to adopt this logo• • Designed in the UK• • Growing use across the ESS
Eurostat
ESS WEBSITE• • Corporate information about
ESS partners• • News, events, training
opportunities, appointments and vacancies
• • Not a duplication of national websites
Eurostat
Eurostat
Eurostat
ESS REPORT• • The first publication expressing
the views of the ESS• • Shows the most recent statistical
developments and achievements• • Aims at politicians, academics
and everyone interested in statistics
Eurostat
WHO IS INVOLVED• • Editorial board - ESS
members and Eurostat• • Writers / editors – Eurostat
communication officers • • Approval process – all EU
member states
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TABLE OF CONTENTS• 1. About the ESS• 2. Key achievements in 2012• 3. EU Council Presidency explained• 4. Denmark/Cyprus• 5. Measurement of well-being• 6. European Statistical Programme• 7. Future of the ESS
Eurostat
IMPACT• • Communication tools are there. Their impact
depends on the use of those tools by each individual ESS partner
• • It is more difficult to communicate for a network than for an organisation
• • It is a long process
• • Initial feedback on the ESS Report positive
Eurostat
•THANK YOU FOR YOUR ATTENTION!