Download - European Odyssey Marketing Plan 2009
Transcript
o Marketing Goals and Objectives
o Communication Mix -Print Media
-Internet/Interactive-Personal Selling
o Month to Month Execution Plan
oIncrease awareness of the European Odyssey Tour among FSU students
oReach out to the other campuses in Tallahassee, including Florida A & M University and Tallahassee Community College
oRecruit 35 participants
For questions about the marketing plan please contact recruiter