Download - European Development of Excellent Cluster Organizations - Challenges and Ways to Move Forward -
European Development of Excellent Cluster Organizations
- Challenges and Ways to Move Forward -
Dr. Gerd Meier zu Köcker
Director
iit – Institute for Innovation and Technology
Middelfart, 27 August 2015
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Why?
How?
Indicators
Role of Policy
Why Cluster Management Excellence Matters?
How to Gain Excellce?
The European Approach
Role of Cluster Policy
3 Source: Lämmer-Gamp, Meier zu Köcker, Christensen, Clusters are Individuals, 2011
Quality and Intensity of Business Services Provided by the Cluster Managements Make the Difference
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Higher Intensity of Cooperation within Clusters
Leads to Higher Monetary Added-values
Monetary added values compared to investments of all cluster actors
Cluster Monitor Germany, July 2012, 50 Cluster representing about 5000 company
low similar high
low similar high
Monetary added values compared to investments of cluster actors, which are actively involved in cooperation
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Examples for Innovation in the Field of
Emerging Industries
16 Sources: gerber and Limmatdruck Zeiler
Food
Sensors Packaging
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Why?
How?
European Approach
Role of Cluster Policy
How to Develop an Excellence Cluster Organisation ?
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Free Riders
Reactive Actors
Active Actors
Key Drivers
• Selfish
• Non-cooperative
• Sleeping giants
• Can be transform from non-cooperative to cooperative actors
• Hidden Champions
• Cooperative actors
• Pearls within cluster
• Self-motivated
Selfishness and Trust within Cluster Organisations
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From Internationalisation Towards International
Strategic Partnerships
Sustainable
strategic
partnerships
Looking for
external partners
Among cluster
actors
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Interested in Cluster Management Excellence
On the Way Towards Cluster Management Excellence
Committed to Cluster Management Excellence
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© VDI/VDE-IT 31.08.2015
Bronze and Gold Labelling
- Similarities and Differences -
Cluster-Benchmarking Labelling Cluster
Management Excellence
- Self-Assessment - Third party expert assessement
- No documented evidence required - Documented evidence required
- Intended as a tool for continuous - Intended to confirm excellence
improvements
- Comparing characteristics with peers - Absolute quality criteria regarded
- Motivates to do better - No political influence possible
- Facilitates to get the Gold Label
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European Secretariat for Cluster Analysis
www.cluster-analysis.org
© VDI/VDE-IT 31.08.2015
The “one-stop-shop” for benchmarking and labelling of cluster organisations:
• Independent department within VDI/VDE-IT
• Coordinating body for all cluster labelling activities under ECEI scheme within Europe
• Entrusted by ECEI-consortium and EC
• ESCA involves international pool of benchmarking and labelling experts
• Decisions for Silver- and Gold-Label done by international expert group (no decision making by ESCA)
• Close cooperation with cluster policy makers within Europe to assure international recognition
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Cluster Management Excellence Label BRONZE
Benchmarking provides a documented entry level into improvement processes for cluster management
Benchmarking uses indicators similar to Excellence / Gold Label
BRONZE Label awarded to cluster organisations having taken part in a benchmarking exercise according to the „NGPExcellence-approach“
Validity of the BRONZE label: two years from month of benchmarking interview
Benchmarking exercise performed by the European Secretariat for Cluster Analysis (ESCA) relying on an international pool of specificly trained „Cluster Benchmarking Experts“
Procedure internationally accepted, so far >800 cluster organisations from 18 countries participated
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Principles of Benchmarking of Cluster Organisations
A positive and inspiring atmosphere of trust (between a benchmarking
expert/interviewer and the cluster manager),
including:
– Cluster manager wants to identify areas for improvement
– Cluster manager has to provide honest information
– Confidentiality of data, meaning that information is not used „against the cluster
manager“
Qualified estimates of the cluster manager are sufficient
Data assessment as exact as possible, in an effective manner
ESCA tries to anticipate and avoid any (potential) conflict of interest!
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:
Cluster Management Excellence Label SILVER
Dedicated to Cluster Excellence
Around 1.5-2 years after the first Benchmarking (and BRONZE Label) a cluster
organisation repeats the usual benchmarking process and renews the BRONZE
Label
→ (standard procedure/skype/phone interviews as well possible)
Will improvements be identified? If yes: Cluster organisation can apply for the
SILVER Label by providing a written description of at least three areas where
improvements could be achieved during the last two years and could be
demonstrated and evidenced.
SILVER Label is awarded, if evidence can be demonstrated by the cluster
organisation regarding the processes and results of these improvements of the last
two years within a one-day validation meeting of a “ESCA senior expert” at the
premises of the cluster organisation
SILVER Label is valid for two years
28 © VDI/VDE-IT 31.08.2015
GOLD Label Process
see www.cluster-analysis.org – GOLD Label
Step 1: Check whether the minimum requirements are met – then request for
formal offer and formal order
Step 2: Online-based self check of the quality indicators
Step 3: Decision is taken whether to go for the full assessment
Step 4: Full assessment: two-day on-site assessment conducted by two
independent cluster analysis experts
Step 5: Report on the assessment – then final decision by CEEG regarding
the award of the label
Step 6: Award "Cluster Management Excellence Label GOLD"
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31 Quality indicators currently published under www.cluster-excellence.eu
– „Baseline document“, describing all minimal criteria and listing of all indicators
– „Public document“, describing all indicators
– Supporting preparation: Web-based self-assessment tool for all 31 Quality Indicators
External assessment procedure with two experts, 2 days on-site:
– Local expert: Specificly trained by ESCA: knowledge of the Quality Indicators and
local language
– Lead expert: Specificly trained by ESCA, proven experience in benchmarking and
assessment methodologies, detailed knowledge of the quality Indicators and the
further EFQM-related procedures
Assessment against quality thresholds defined by ECEI: GREEN, YELLOW, RED
> 80 % need to be reached for GOLD
Decision on award of the GOLD label by an „International Cluster Excellence Expert
Group (CEEG)“ (a high-level group consisting of cluster managers holding a valid GOLD
label)
Cluster Management Excellence Label
GOLD
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Structure of the cluster
Governance
Financing of the cluster
management organization
Strategy and services
Achievements and recognition
31 indicators in five areas
Cluster Management Excellence Label GOLD