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October 29, 2013
SCOTT GALLOWAYNYU Stern
© L2 2013 L2ThinkTank.com
Watches & Jewelry
ExCErpT from the Digital IQ Index®: Watches & Jewelry To access the full report, contact [email protected]
2
October 29, 2013Digital IQ Index®:
Watches & Jewelry
ExCErpT from the Digital IQ Index®: Watches & Jewelry To access the full report, contact [email protected]
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The market for luxury watches and jewelry will breach $60 billion this year, representing 20 percent of the global luxury market.1 Over half of the growth achieved since 2009 lows is attributed to emerging markets. However, what’s old is new again as emerging markets dampen and mature markets begin to register modest, if not robust, growth. In the first half of 2013, Swiss watchmakers saw an 11 percent decrease in exports to Hong
Kong and a 19 percent drop to China (their largest and third largest markets, respectively).2
The government crackdown on gift giving (common among politicians, industrialists, and
party officials), coupled with a controlled economic slowdown is dampening retail expansion
in second and third tier cities.3
This year—for the first time in recent memory—growth rates in Europe and North
America will rival growth in APAC.
Coming HomeAs focus returns to mature markets, luxury brands are confronting the consequences of
recent efforts to increase prices in those markets. In theory, weaker sales to international
tourists would be offset by the added incentive to shop at home.4 In practice, slowing
growth abroad and weakening tourist inflows are forcing industry leaders to pivot along
several fronts.5
While You Were SleepingObsession with the East coupled with increased pricing at home has created an opening for
“affordable luxury” brands in mature markets. Michael Kors has tripled its share of the luxury
watches and jewelry market since 2009, leveraging their licensing partnership with Fossil.6
This nontraditional player has crashed the party, and is now among the top ten brands (by
segment revenue) in the United States.
1. “Market Sizes: Luxury Jewelry and Timepieces,” Euromonitor Passport, 2008-2013.2. “Chinese tourists drive Swiss watch sales,” Malcolm Curtis, The Local, July 19, 2013.3. “China calls time on expensive watches in face of crackdown,” James Shotter, Financial Times, May 3, 2013.4. “Affordable Luxury Seizes Initiative in Europe,” Rob Walker, Euromonitor International, June 7, 2013.5. “Luxury Spending in Europe Hit by Drop in Tourist Demand,” Astrid Wendlandt, Reuters, April 2, 2013.6. “Fossil Winds Up Investors,” John Jannarone, Wall Street Journal, September 4, 2013.
Firms are also registering shifts in sources of organic growth within their brand
portfolios. Barclays predicts the jewelry segment of Richemont (Cartier, Piaget, Van
Cleef & Arpels) will grow 15 percent—twice the rate of its watch business.7 The recent
acquisitions of Harry Winston by Swatch Group (March) and Pomellato by Kering (July)
reflect the shift in focus.8, 9
Lastly, while the threat of Apple’s “iWatch” is largely shrugged off at SIHH and
Baselworld, the market for wearable technology (encompassing Nike, Samsung, Jawbone,
etc.) is already $4.6 billion—meriting the industry’s attention, if not concern.10
7. “Jewellery sales set to sparkle,” Christophe Roulet, Haute Horlogerie Magazine, September 23, 2013.8. “Swatch Group Completes $1 Billion Harry Winston Acquisition,” Anthony DeMarco, Forbes, March 26, 2013.9. “Kering Acquires Pomellato,” Luisa Zargani and Miles Socha, WWD, April 24, 2013.10. “8 Wearable Tech Devices To Watch,” Kristin Burnham, Information Week, September 23, 2013.
W E S T WA r D
Source: Euromonitor International
Global Market for Luxury Watches & Jewelry by region2008–2013, in USD millions
APACNorth
America
Europe
Rest of World
$50,081
2008 2009 2010 2011 2012 2013
$46,344$49,911
$56,939 $59,511$62,216
3.0%CAGR
0.2%CAGR
10.5%CAGR
5.2%YoY growth
3.5%YoY growth
3.5%YoY growth
3
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ExCErpT from the Digital IQ Index®: Watches & Jewelry To access the full report, contact [email protected]
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Tipping point2013 has proven a tipping point for Watches and Jewelry brands in digital. For the first time, more
than a quarter of the brands reviewed in the L2 Digitial IQ Index® were classified as “Gifted” or above,
signaling increasing digital competence. Almost half of brands now support e-commerce and more
than a quarter provide concierge services from product pages. In social media, notorious holdout
Rolex launched an official presence on Facebook in April, leveraging unofficial communities previously
maintained to capture 1.5 million fans in six months.
Despite the progress, there is significant room for improvement. E-commerce remains largely an
American affair, with half the ratio of EU domains supporting online transactions. Brands continue
to focus on mobile apps, ignoring that one in seven brand sites feature broken elements when
viewed on a tablet device. Digital also presents new challenges—industry executives now report
social media represents a greater threat to brand reputation than the gray market.11
Digital IQ = Shareholder ValueOur thesis is digital competence is linked to shareholder value. This study attempts to quantify the
digital competence of 80 Watches and Jewelry brands. Our aim is to provide a tool for identifying
strengths and weaknesses, helping brands achieve greater return on digital investment. Like the
medium we are assessing, our approach is dynamic. Please reach out with comments that improve
our methodology and findings.
11. “Swiss Watch Industry Study 2013: Time for the Future,” Deloitte, September 2013.
Luxury Watches & JewelryUnited States: Market Share by Company
2013
Luxury Watches & JewelryEurope: Market Share by Company
2013
“In what area of online marketing and distribution do you see the biggest risk exposure (reputational)?”
25.5%
48.6%
12.3%
4.0%2.8%
2.1%
1.7%1.0%0.9%0.7%0.4%
Tiffany & Co.
OthersRalph LaurenGraffMichael KorsHarry Winston
RichemontLVMHRolexKering (PPR)Swatch Group
$14.40B
Top 10: 51.4%
12.4%
11.7%
6.2%
5.3%
4.2%
46.7%
2.3%
2.4%
2.6%
3.1%3.1%
Richemont
OthersPomellatoGraffTiffany & Co.Wellendorff
LVMHKering (PPR)RolexSwatch GroupChopard
$14.70B
Top 10: 53.3%
Social Media
47%
19%
57%
37%
24%
5%11%
0%Gray Market Counterfeit Goods Other
SCOTT GALLOWAYProfessor of Marketing, NYU Stern Founder, [email protected]
Source: Deloitte. n=53 executives
Source: Euromonitor International
Source: Euromonitor International
2012 2013
4
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About the Ranking
Digital IQ Classes
Genius 140+Digital competence is a point of competitive differentiation for these brands. Brands are leveraging a mix of e-commerce and concierge services to reach customers.
Gifted 110–139Brands are experimenting and innovating across site, mobile, and social platforms. Digital presence is consistent with brand image and larger marketing efforts.
Average 90–109Digital presence is functional yet predictable. Efforts are often siloed across platforms.
Challenged 70–89Limited or inconsistent adoption of mobile and social media platforms. Sites lack inspiration and utility.
Feeble <70Investment does not match opportunity.
The Methodology
25% Digital MarketingSearch, Display, and Email Marketing Efforts Search: Traffic, Web Authority, SEO/SEM
Email: Ease of Sign-Up, Frequency, Content, Behavioral Triggers
Blog & Other User-Generated Content: Mentions, Sentiment, and Brand Activity on Industry-specific Outlets (Hodinkee, TimeZone, Watchuseek)
Advertising and Innovation: Display, Retargeting, and Cross-Platform Initiatives
40% Site
20% Mobile
15% Social Media
Effectiveness of Brand Site Technology Search & Navigation Customer Service & Store Locator product pages E-Commerce & Checkout Alternative path to purchase / Concierge Services Account & personalization
Compatibility, Optimization, and Marketing on Smartphones and Tablets Smartphone Experience: Compatibility, Functionality, Ability to Transact
Tablet Experience: Compatibility, Responsiveness, UI/UX Optimization
Mobile Applications (iphone, ipad, Android): Availability, Popularity, Functionality
Mobile Search: SEO/SEM, Localization
Brand presence, Community Size, Content, and Engagement Facebook: Likes, Annual Growth, Custom Tabs & Apps, Responsiveness, Engagement
YouTube: Search Visibility, Channel Experience, Upload Views, Virality of Content
Twitter: Followers, Annual Growth, Frequency, Online Voice
Instagram: Presence, Community Size, Engagement
Emerging platforms: Pinterest, Google+, Tumblr
5
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Digital IQ Ranking
RAnk BRAnD DIGITAL IQ
11 130
12 126
13 125
14 124
15 123
15 123
17 117
RAnk BRAnD DIGITAL IQ
4 139
4 139
6 137
7 136
8 133
8 133
10 132
Tiffany & Co.Swarovski
CartierFossil
Jaeger-LeCoultreTissot
ChopardDavid Yurman
PiagetVan Cleef & Arpels
MontblancAlex and Ani
LonginesTourneau
Iwc SchaffhausenNixon
Hearts On FirePandora
De BeersHublot
OmegaTag Heuer
Baume et MercierGeorg Jensen
RolexVictorinox
MovadoBulgari
Bell & RossChaumet
Raymond WeilCitizen
Vacheron ConstantinIppolita
MikimotoShinola
BreitlingOfficine Panerai
BirksVestal
Audemars PiguetMaurice Lacroix
Harry WinstonRado
BoucheronEbel
PomellatoBulova
HamiltonOris
Patek PhilippeFrederique Constant
Jaquet DrozTudor
FabergéGirard-Perregaux
GraffRoger Dubuis
ZenithBreguet
A. Lange & SöhneShamballa Jewels
JeanrichardH.Stern
Franck MullerFRED
BlancpainCorum
Richard MilleBall Watch
De GrisogonoGlashütte Original
CertinaUlysse Nardin
QeelinMarco Bicego
MidoMilus
BuccellatiLéon Hatot
Genius, Gifted
Tourneau
The Swatch Group The Swatch Group
Richemont Nixon
Richemont Alex and Ani
Fossil Group Richemont
David Yurman Enterprises Richemont
Chopard
Richemont Hearts On Fire Company
Gifted
RAnk BRAnD DIGITAL IQ
1 147
2 146
3 140
Richemont
Swarovski
Tiffany & Co.
Genius
6
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Digital IQ Ranking
RAnk BRAnD DIGITAL IQ
23 109
23 109
27 108
28 106
29 105
29 105
29 105
LVMH
Movado Group
LVMH
Victornox
Rolex Holdings
Bell & Ross
Raymond Weil
Tiffany & Co.Swarovski
CartierFossil
Jaeger-LeCoultreTissot
ChopardDavid Yurman
PiagetVan Cleef & Arpels
MontblancAlex and Ani
LonginesTourneau
IWC SchaffhausenNixon
Hearts On FirePandora
De BeersHublot
OmegaTag Heuer
Baume et MercierGeorg Jensen
RolexVictorinox
MovadoBulgari
Bell & RossChaumet
Raymond WeilCitizen
Vacheron ConstantinIppolita
MikimotoShinola
BreitlingOfficine Panerai
BirksVestal
Audemars PiguetMaurice Lacroix
Harry WinstonRado
BoucheronEbel
PomellatoBulova
HamiltonOris
Patek PhilippeFrederique Constant
Jaquet DrozTudor
FabergéGirard-Perregaux
GraffRoger Dubuis
ZenithBreguet
A. Lange & SöhneShamballa Jewels
JeanrichardH.Stern
Franck MullerFRED
BlancpainCorum
Richard MilleBall Watch
De GrisogonoGlashütte Original
CertinaUlysse Nardin
QeelinMarco Bicego
MidoMilus
BuccellatiLéon Hatot
RAnk BRAnD DIGITAL IQ
32 103
33 102
34 99
35 98
35 98
37 95
38 94
Ippolita
Breitling
Richemont
Citizen Holdings Co.
Shinola
K. Mikimoto & Co.
Richemont
RAnk BRAnD DIGITAL IQ
17 117
19 113
19 113
21 111
21 111
23 109
23 109
LVMH
Richemont
LVMH
Pandora
LVMH
The Swatch Group
Investcorp
Average
Gifted, Average
7
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Digital IQ RankingTiffany & Co.
SwarovskiCartierFossil
Jaeger-LeCoultreTissot
ChopardDavid Yurman
PiagetVan Cleef & Arpels
MontblancAlex and Ani
LonginesTourneau
IWC SchaffhausenNixon
Hearts On FirePandora
De BeersHublot
OMEGATAG Heuer
Baume et MercierGeorg Jensen
RolexVictorinox
MovadoBulgari
Bell & RossChaumet
Raymond WeilCitizen
Vacheron ConstantinIppolita
MikimotoShinola
BreitlingOfficine Panerai
BirksVestal
Audemars PiguetMaurice Lacroix
Harry WinstonRado
BoucheronEbel
PomellatoBulova
HamiltonOris
Patek PhilippeFrederique Constant
Jaquet DrozTudor
FabergéGirard-Perregaux
GraffRoger Dubuis
ZenithBreguet
A. Lange & SöhneShamballa Jewels
JeanrichardH.Stern
Franck MullerFRED
BlancpainCorum
Richard MilleBall Watch
De GrisogonoGlashütte Original
CertinaUlysse Nardin
QeelinMarco Bicego
MidoMilus
BuccellatiLéon Hatot
RAnk BRAnD DIGITAL IQ
46 82
47 80
48 79
48 79
50 78
51 77
52 76
Citizen Holdings Co.
Patek Philippe & Co.
Kering
Movado Group
Oris
The Swatch Group
Frederique Constant
RAnk BRAnD DIGITAL IQ
53 74
54 73
55 72
56 70
56 70
58 68
58 68
Kering
Gemfields
Richemont
Rolex Holdings
The Swatch Group
Graff Diamonds
LVMH
Feeble
RAnk BRAnD DIGITAL IQ
39 91
39 91
41 90
42 89
43 87
44 85
45 84
Maurice Lacroix
Audemars Piguet
The Swatch Group
Vestal International
Birks Group
The Swatch Group
Kering
Challenged
Average, Challenged, Feeble
8
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Digital IQ RankingFeeble
Tiffany & Co.Swarovski
CartierFossil
Jaeger-LeCoultreTissot
ChopardDavid Yurman
PiagetVan Cleef & Arpels
MontblancAlex and Ani
LonginesTourneau
IWC SchaffhausenNixon
Hearts On FirePandora
De BeersHublot
OMEGATAG Heuer
Baume et MercierGeorg Jensen
RolexVictorinox
MovadoBulgari
Bell & RossChaumet
Raymond WeilCitizen
Vacheron ConstantinIppolita
MikimotoShinola
BreitlingOfficine Panerai
BirksVestal
Audemars PiguetMaurice Lacroix
Harry WinstonRado
BoucheronEbel
PomellatoBulova
HamiltonOris
Patek PhilippeFrederique Constant
Jaquet DrozTudor
FabergéGirard-Perregaux
GraffRoger Dubuis
ZenithBreguet
A. Lange & SöhneShamballa Jewels
JeanrichardH.Stern
Franck MullerFRED
BlancpainCorum
Richard MilleBall Watch
De GrisogonoGlashütte Original
CertinaUlysse Nardin
QeelinMarco Bicego
MidoMilus
BuccellatiLéon Hatot
RAnk BRAnD DIGITAL IQ
67 56
68 54
68 54
70 52
71 51
71 51
73 49
BALL Watch Company
Richard Mille
The Swatch Group
China Haidian Holdings
The Swatch Group
De Grisogono
The Swatch Group
RAnk BRAnD DIGITAL IQ
74 48
75 45
76 41
77 38
77 38
79 36
80 20
Marco Bicego
Buccellati Holding Italia
Kering
Ulysse Nardin
Milus International
The Swatch Group
The Swatch Group
RAnk BRAnD DIGITAL IQ
60 67
61 66
62 64
63 63
64 59
65 57
65 57
Shamballa Jewels
Groupe Franck Muller Watchland
Richemont
The Swatch Group
H.Stern Comércio e Indústria
Kering
LVMH
9
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ExCErpT from the Digital IQ Index®: Watches & Jewelry To access the full report, contact [email protected]
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Key Findings Siteproduct pages & Concierge HandoffOnline shoppers are 64 percent more likely to make a
purchase after watching a video of a product.12 Pictures
of products in multiple colors, finishes, or configurations
can triple online sales—and 360-degree views increase
conversion by up to 20 percent.13 Quality also matters—70
percent of consumers report detailed images as an
important factor in making a purchase decision.14
Watches and Jewelry product pages largely disappoint.
Although half offer close-up images, only a third present
multiple angles, just a quarter provide interactive content,
and less than a fifth have tools to compare between two or
more competing options.
Where product pages do succeed, customers are often left
with few options to consummate a transaction via a concierge
or personal service representative. Less than 20 percent of
brands provide web forms to start such a dialogue—and half
of these handoffs fail to incorporate dedicated phone support,
call-back options, or appointment booking.
While concierge services provide a viable alternative to
direct e-commerce, more than half the brands that offer such
functionality are already e-commerce enabled. Concierge
services are being deployed to enhance the customer
experience of brands proficient at selling online—not
compensating for an acknowledged deficit.
12. “18 Big Video Marketing Statistics and What They Mean for Your Business,” Andrew Follett, Video Brewery, July 17, 2012.13. “Why online retailers need product videos,” Graham Charlton, Econsultancy, November 10, 2010.14. “Product Images: The Power and the Glory to Convert,” Mark White, Content Ping, October 8, 2011.
IWC concierge offers the opportunity to purchase over the phone in place of e-commerce.
The Hublot comparison tool provides detailed stats on the differences between products.
Boucheron offers 360-degree views in the
product page for some of the more detailed goods
in its collection.
Zoom/EnlargeProduct Details
51%
33%
26%
16% 15% 13%
6%
Multiple Anglesof Product
InteractiveImages
Informationon Authenticity
Side-by-SideComparison
ManipulateObject (360° View)
E-MagazineArticles
Contact Us fromProduct Page
25%
18%
9% 8% 6% 6%
Email Conciergeor Service Rep
ArrangeAppointment
RequestCall-Back
Call to Purchase Item Referencedin Exchange
Watches & Jewelry: product pages and Image AssetsSeptember 2013, n=80
Watches & Jewelry: Alternative path to purchaseSeptember 2013, n=80
10
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Key Findings Digital MarketingEmailA recent survey suggests email is the channel U.S. and U.K.
consumers most prefer for initial introduction to a product
(37 percent of respondents)—double the response rate for
“social media/blogs.”15
While 73 percent of brands provide an opt-in to an email
newsletter, just over half sent a marketing message (beyond
an automated welcome note) within a six-week window of
initial sign-up.
Behavioral email tactics are more scarce. Only five brands
(Alex and Ani, Ippolita, David Yurman, Montblanc, and Tissot)
send abandoned-cart emails. Data suggests these trigger
emails result in open rates 61 percent higher and click
rates 117 percent higher than “business as usual” mailings
(baseline: 31 percent open rate, 5 percent click rate).16
Since September, open rates for email on mobile devices
hit 48 percent (55 percent for retail)—highlighting the
importance of tailoring content to small screens.17 While
more than 80 percent of brand marketing received had a
“view in browser” option to ensure device compatibility, only
two brands (Pandora and Girard-Perregaux) have invested
in responsive email design—which optimize display for
desktop, tablet, and smartphone mail clients.18
15. “Mind the Digital Marketing Gap,” Economist Intelligence Unit (EIU) & Lyris, June 2013.16. “Q1 2013 North American Email Trend Results: Open Rates Rise as Consumers Interact with email via Mobile Devices,” Epsilon, July 2, 2013.17. “Email Open Rates on Mobile Devices Top 48%,” Joel Book, ExactTarget, September 3, 2013.18. “Responsive email design: 10 great examples,” Andrew King, Econsultancy, September 19, 2013.
Watches & Jewelry: Email MarketingSeptember 2013
Promote Email Marketing
Via NewsletterOpt-in
Easy Sign-Up (One Field Required)
Ability to Customize Newsletter
SecurityConfirmation
Required
73% 59%
23%14% 9%
Welcome Note Sent
Fossil Swarovski Ippolita Alex and Ani David Yurman
First Correspondence Within 30 Days
ContentPersonalized
Abandoned Cart Trigger
ResponsiveDesign
78%55%
40%
9%3%Follow-Up
n=58
Frequency(weekly)
Top 5
Opt-inn=80
2.42 1.98 1.981.40 1.37
pandora is one of only two brands
experimenting with responsive
design emails.
Examples of abandoned cart notification emails
are rare across the Index.
11
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Key Findings Social MediaSocial StatsA recent survey of Swiss watchmakers found that 88
percent of industry executives view social media as
“important.” However, 47 percent also said that social
platforms pose a reputational risk for the brand—up from 19
percent from 2012 and outpacing gray market goods as the
“biggest online risk” faced by brands.19
Despite perceived risk, participation on Facebook,
YouTube, and Twitter has become virtually ubiquitous, and
adoption of emerging platforms—specifically Pinterest and
Instagram—continues to grow. In the battle between these
new platforms, Instagram is the clear winner in terms of both
audience and engagement.
While Swarovski’s 1.6 million followers on Pinterest inflate
the average community size on that platform, the median
community size on Instagram is nearly seven times that
found on Pinterest (3,800 vs. 567 followers). Furthermore,
15 brands have accumulated more than 10,000 followers on
Instagram, while only four brands have done so on Pinterest.
Instagram also demonstrates eight times the engagement
rates registered on Pinterest.
19. “Swiss Industry Study 2013: Time For the Future,” Deloitte, September 2013.
Watches & Jewelry: Social Media Adoptionpercentage of Brands with Official presence by platform
2010–2013
Comparative Metrics by platform2012–2013
358,479+88%0.25%
21,103+147%0.09%
28,620+402%2.32%
29,695+1,116%0.29%
SizeGrowth
Engagement
61,472+33%0.14%
Ave
rag
e E
ngag
emen
t R
ate
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0% 400% 800% 1200%
Average Annual Growth
2010, n=29 2011, n=35 2012, n=47 2013, n=80
79%
89%96%96%
45%
74%
93%85%
41%
71%
89%85%
74%
53%
71%
43%
53%45%
Facebook YouTube Pinterest Instagram Google+Twitter Tumblr
17%
N/AN/AN/AN/AN/AN/A N/AN/A
14%
Average Community Size
12
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Key Findings MobileTablet ExperienceIn March, an analysis of global traffic revealed that the
share of monthly page views captured by tablets (8 percent)
had eclipsed that of smartphones (7 percent).20 iPads also
register 3.5 times the conversion rate observed on iPhones
(2.96 percent versus 0.84 percent), leaving many brand
managers to reassess their mobile priorities.21
Advances in mobile optimization on the smartphone have
been slower to surface on tablet devices, where 94 percent
of brands rely on unmodified desktop sites. Fourteen
percent of desktop sites exhibit broken elements (typically
Adobe Flash components), and 10 percent demonstrate
sizing or alignment issues. In addition, content that does
load on tablets is rarely optimized. Less than half of the sites
support touch-and-swipe features, only a quarter optimize
selection menus for touch input, and just a sixth have
distinct UX elements depending on the device orientation
(landscape versus portrait mode).
20. “Tablets trumpt smartphones in global website traffic,” Tyler White, Adobe Digital Marketing Blog, March 6, 2013.21. “Ecommerce Quarterly: EQ1 2013,” Monetate, 2013.
Site Configuration on TabletsSeptember 2013, n=80
Tablet Experience: Features and FunctionalitySeptember 2013, n=80
41%
30%26%
16%
5%
Touch & SwipeSupport
Swipe-able Product Galleries
Optimized Dropdown Menus
Optimized for Both Landscape& Portrail Mode
Galleries Adapt toOrientation Change
(Fluid Grid)
Desktop Experience
SmartphoneExperienceTablet
Experience
94%
5%
1%
Tissot’s product gallery reformats when the device
orientation changes.
Breitling has users swipe through the different models of a collection to see details.
13
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Table of Contents
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Methodology
Digital IQ rankings6 Genius 7 Gifted8 Average9 Challenged
10 Feeble
Key Findings13 Biggest Winners and Losers14 Distribution15 Enterprise
Site16 E-Commerce17 Europe18 Product Pages & Concierge Handoff
Digital Marketing19 Email20 Search
Social Media21 Social Stats22 Facebook23 YouTube24 Top 10 Communities by Platform
Mobile26 Smartphone Experience27 Tablet Experience28 App Experience
Flash of Genius29 Piaget: Phased Investment Shifts to Mobile
30 Longines: Fan Acquisition: Trot-Gallop
31 Rolex: “Daytona Experience”
32 Jaeger-LeCoultre: “Reinvent Yourself”
33 Chopard: My Happy Sport: Personalization
34 Tiffany & Co.: Ziegfeld Collection & The Great Gatsby
35 Index Leaders: Who Won Christmas?
37 Fossil: Reaping Rewards from Replatforming
L2 Team
About L2
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October 29, 2013Digital IQ Index®:
Watches & Jewelry
ExCErpT from the Digital IQ Index®: Watches & Jewelry To access the full report, contact [email protected]
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About L2 ?
L2 is a think tank for digital innovation.
We are a membership organization that brings together thought leadership from academia and industry to drive digital marketing innovation.
ReseARch
Digital IQ Index®: The definitive benchmark for online competence, Digital IQ Index® reports score
brands against peers on more than 600 quantitative and qualitative data points, diagnosing their digital
strengths
and weaknesses.
L2 collective®: Series of benchmarking reports designed to help member brands better understand
resources, human capital, budgets, and priorities supporting digital strategies.
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The largest gatherings of prestige executives in North America.
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clinics: Executive education in a classroom setting with a balance of theory, tactics,
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Working Lunches: Members-only lunches led by digital thought leaders and academics.
Topic immersion in a relaxed environment that encourages open discussion.
40–80 attendees
coNsuLTINg
Advisory services: L2 works with brands to garner greater return on investment in digital initiatives.
Advisory work includes Digital Roadmaps, Social Media Strategy, and Organizational Strategy engagements.
MeMBeRshIP
For membership info and inquiries: [email protected]
Upcoming Events
LUNCH: BEAUTY
October 31, 2013 · New York City
LUNCH: FASHION
November 14, 2013 · New York City
November 22, 2013 · Milan
LUNCH: FASHION & BEAUTY
November 26, 2013 · Paris
November 27, 2013 · London
BrEAKFAST: YEAr IN rEVIEW
November 22, 2013 · New York City
L2 FOrUM
November 6 & 7, 2013 · New York City
Upcoming Research
DIGITAL IQ INDEx® rEpOrT:
Beauty
Fashion
Sportswear
Home Care
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ExCErpT from the Digital IQ Index®: Watches & Jewelry To access the full report, contact [email protected]