Download - Ethics
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Social Behaviour
Ethics & Legal
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Electronic Commerce, Ninth Edition 22
Learning Objectives
• Laws that govern electronic commerce activities
• Laws that govern the use of intellectual property by online businesses
• Online crime, terrorism, and warfare
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Electronic Commerce, Ninth Edition 33
Learning Objectives (cont’d.)
• Ethics issues that arise for companies conducting electronic commerce
• Conflicts between companies’ desire to collect and use data about their customers and the privacy rights of those customers
• Taxes that are levied on electronic commerce activities
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Electronic Commerce, Ninth Edition 4
The Legal Environment of Electronic Commerce
• All businesses:–Must comply with the same laws and regulations–Face the same set of penalties
• Web businesses face additional complicating factors–Web extends reach beyond traditional boundaries
• Subject to more laws more quickly• Web businesses are international businesses
–More interactive and complex customer relationships• Due to increased communications speed and efficiency
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Not legalNot ethical but legal
ethicalSocially Responsible
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Electronic Commerce, Ninth Edition 6
Borders and Jurisdiction
• Physical world of traditional commerce–Territorial borders clearly:
• Mark range of culture• Mark reach of applicable laws
• Physical travel across international borders–People made aware of transition through:
• Formal document examination• Language and currency change
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Electronic Commerce, Ninth Edition 7
• Geographic influences of area’s dominant culture–Limit acceptable ethical behavior and laws adopted
• Culture affects laws directly and indirectly–Through its effect on ethical standards
FIGURE 7-1 Culture helps determine laws and ethical standards
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8
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Electronic Commerce, Ninth Edition 9
Borders and Jurisdiction (cont’d.)
• Power–Form of control over:
• Physical space• People and objects residing in physical space
–Defining characteristic of statehood–Effective laws require effective enforcement–Effective enforcement requires ability to:
• Exercise physical control over residents • Impose sanctions on violators
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10
Free the Grapes
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ETHICAL DECISION ETHICAL DECISION MAKINGMAKING
SOCIAL-SOCIAL-ENVIRONMENTAL ENVIRONMENTAL
FACTORFACTOR
OPPORTUNITOPPORTUNITYY
INDIVIDUALINDIVIDUALFACTORSFACTORS
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•Identify and Define the Facts
•Define, Higher Order
•Stake Holders
•Options
•Consequences
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•Golden Rule
Golden Rule
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Emmanuel Kant
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Descarte:
Text
Once you start it might lead to something bad
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Advertising Regulation
• Policy statements cover specific areas–Bait advertising–Consumer lending and leasing–Endorsements and testimonials–Energy consumption statements for home appliances–Guarantees and warranties–Prices
• Other regulatory agencies–Food and Drug Administration (FDA); Bureau of
Alcohol, Tobacco, and Firearms (BATF); Department of Transportation (DOT)
Electronic Commerce, Ninth Edition 64
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What right do you have to own my DATA
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•Cookies
•Spyware
•Shopping carts (PII)
•Behavioural targeting
•Search engines & Gmail
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Informed Consent
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Electronic Commerce, Ninth Edition 78
Privacy Rights and Obligations (cont’d.)
• Opt-out approach–Assumes customer does not object to company’s use of
information• Unless customer specifically denies permission
• Opt-in approach–Company collecting information does not use it for any
other purpose• Unless customer specifically chooses to allow use
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Retargeting data mining
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http://www.pastemagazine.com/articles/2012/09/watch-a-trailer-for-identity-theft-starring-jason.html
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Pay per post
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Monitor Employees
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Congress shall have the the power to “promote the progress
of science and useful arts, by securing for limited times the
authors and inventors the exclusive right to their
perspective writings and discoveries”
Article 1, section 8
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1790
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3 types of trademarks
•Copyright
•Patent
•Trademark
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Trademark is “any word name, or device or
combination thereof... Used in commerce... To identify and distinguish
goods from those manufactured or sold by others and to indicate
the source of the goods”
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Business Process Patent
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One Click Checkout
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PatentsDynamic Delivery of Banners
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Typo Squatting
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Fordmortorsrecall.com
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john zuccarini
What connection do they have?
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Sting differs from Barry Diller why?
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VS.
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Electronic Commerce, Ninth Edition 66
Online Crime
• Online versions of physical world crimes–Theft, stalking, pornography distribution, gambling
• New online crime–Commandeering computer to attack other computers
• Law enforcement obstacles–Jurisdiction issues
• Tricky to determine
–Prosecuting across international boundaries• Internet provides new life to old fraud scams
–Advance fee fraud–Nigerian scam (419 scam)
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Child security
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Electronic Commerce, Ninth Edition 65
Online Crime, Terrorism, and Warfare
• Internet–Opened up worldwide possibilities for people to
communicate–Opened doors for businesses to:
• Reach new markets• Create opportunities for economic growth
–Useful tool for perpetrating crimes, conducting terrorism, waging war
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child protection
COPA
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Gambling and porn
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Privacy & Confidentiality
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•http://www.youtube.com/watch?v=BGrji2bIiG8hyperlink
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Affiliate Affiliate taxestaxes
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Net Neutrality