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Ethical Frameworks for Behavioral Design
Brad Nunnally ~ #sxbehavior ~ SxSW 2011
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What are Ethics?
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It’s About Decision Making
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Neither Are RIGHT or WRONG
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Modifying Behavior = Manipulation
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Strive to do good
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Virtue Ethics
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Categorical Imperative
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Utilitarianism
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T
Timing
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Altruism
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Kickstarter
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Ready For Zero
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Many other frameworks exist
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Determine Your Goals
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Walk The Right Path
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ReferencesPHI 110: Introduction to PhilosophyFoundation of Libertarian EthicsSchool of Humanities and SciencesNicomachean EthicsGroundwork of the Metaphysicals of MoralsUtilitarianismIntroduction of Positive PhilosophyEthics: A Graphic Designer’s Field Guide
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Brad NunnallyUser Experience Designer
Email - [email protected] - @bnunnallyBlog - http://www.bradsramblings.comSlideshare - http://slidesha.re/gBFMZi