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Establishing a creative vision
Alexandre Mandrykagamewhispering.com
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Who’s this guy?
• Born in Paris• 12 years as a designer/creative director• Ubisoft, Relic, consulting
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WHAT IS A CREATIVE VISION?
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Have you asked yourself these questions?
• Is it fun?• Is it good?• Is it beautiful?
Questions so vague they are dangerous
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What is a creative vision?
• It is a process
• It is thinking of what you want for your audience
• It is also inspiring your team with a clear target
Thinking before acting
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Game
Meaning
Mandate
Player Experience
Clear rationale Rallying target
Focus creative effort
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It can be very concrete
“The people’s car”A car for every family
The specs followed1 000 Reichsmarks maxEconomical usage5L/100Km100Km/h600Kg maximumFits 4 to 5 people
Mandate
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A message to the world
“Dad, thank you for showing me that there is honor in looking back and respecting the past.”
Meaning
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Private Ryan: It doesn't make any sense, sir. Why? Why do I deserve to go?
Private Reiben: Hey asshole! Two of our guys died trying to find you all right?
Captain Miller: Earn this.
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Old James Ryan: Tell me I have led a good life. Ryan's Wife: What? Old James Ryan: Tell me I'm a good man. Ryan's Wife: You *are*.
It is our responsibility to be worthy of the sacrifice of our elders
Meaning
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“Need for speed, but at night”
• How do you represent speed at night?
Use lightsBunched to create contrastReflection is neededGround has to be wet
Helps find the right questions and make decisions
Player Experience
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Meaning
Mandate
Player Experience
Abstraction
Time
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TOP DOWN PROCESS
Define your projectCommunicate your vision
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- Features- Systems- Rules... ?
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Doing things in the right order
Execution Reflection
Consumption
Heading straight for execution leaves results to chance,which is a largely unacceptable process at industrial level
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Doing things in the right order
ExecutionReflection
Consumption
It then helps direct execution and becomes a rationale evaluation metric
First establish your vision
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We start wrong for different reasons
Mainly because we don’t know better
It reassures us, we need concrete progress
I’ve seen it at all levels
Also because we use the player perspective
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Understand your material
MandateMake a Mario Kart like
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Analysis takes time
MandateRomeo and Juliet + Modern times
Over 300 years
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Ubisoft’s long process
• Core team• Research for 3-4
months• 3-4 days workshop– Offsite– In a castle– With the CCO
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Communication:Not an exact science
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Avoid misinterpretations
MandateMake a movie about WWII
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Team
Implementation
Creative
Business
Communicate through different layers
Meaning
Mandate
Player Experience
Rational flow Creating a unified vision Not what individuals ‘like’
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Establishing Player Experience
Professional Gamer
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An audience is mesmerized
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Technique is at the service of intention
• Shaky camera • Slightly out of focus• Sound is distorted• Looks into camera
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TEAM DYNAMIC &BOTTOM UP PROCESS
Engage your team membersSupport creativity
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Being creative
Malsow’s hierarchy of needs
Abraham Maslow
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Intrinsic needs
Competency Autonomy Purpose
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Respect competencies
Competency
Autonomy
Purpose
Give a problem Let me find a solution
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If you don’t ...
Strong vision No team engagement
Vision must be rationale
Let the team member find their solutions
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Supporting Bottom-Up
Process
Vision
Game
FeaturesFeatures Features
Coding DesignArt
• Engage your team disciplines
• Do the team specialists understand and share it?
• They deliver the features
• They are specialists, They know best
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The Sands of Time
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Creativity VS Management
• Finding the creative core takes times• It can fail• Creativity is about finding something hidden• Management is about limiting uncertainty
What is needed is Creative Management
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Week 1 Week 2 Week 3 Week 4
Gold
Ideas
Understand creative process (vision, brainstorm ...)
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Take away
• You are a creator, not a gamer anymore
• Understand creativity and respect it
• Establish a clear objective and work as a team