Reading Day in Latvia: How to improve life? By reading together.
Kitija Balcare, Communication & Corporate Relations Consultant
#SumLab2014, Italy, Matera, 26.09.2014
Reading Day was part of the European Social Fund project «Development and implementation of the support programs for establishing the support system for the young people under the exclusion risk».
Project is implemented by University of Latvia in cooperation with 6 other high-schools, 15 municipalities, 25 schools, 5 NGOs and Ministry of Education and Science.
Project is implemented as European Social Fund activity 1.2.2.4.1. „The establishment of inclusive education and the support system for the young people under the social exclusion risk, the training, supply and increasing of the competence of the needed personnel”.
www.atbalsts.lu.lv
What is precondition for social well-being,
happy life and good career?
LITERACY
How to tell story to people?
ENGAGEMENT
How to tell story to more people?
STAKEHOLDER ENGAGEMENT
READING DAY: #LatvijaLasa
INGREDIENTS OF SUCCESS:
+ STAKEHOLDER ENGAGEMENT + KEY OPINION LEADERS INVOLVEMENT+ DIRECT COMMUNICATION+ READY-MADE TOOLKIT FOR SHARING+ PUBLIC INCLUSIVE ACTIVITY + SOCIAL MEDIA POTENTIAL + FLASHMOB + MEDIA RELATIONS+ REPORTING & FEEDBACK
RESULTS
