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    (Bottom line)

    (Upper line) !

    ( , )

    .

    .

    ?

    . Whats the

    bottom line? . Bottom line

    . , , , .

    4 2 ,

    .

    The bottom line Top line. (top line)

    , . Top line Upper line

    . Upper line ?

    .

    3.0 . .

    (Mission) . .

    , ,

    .

    ,

    .

    (Big Boss) ,

    .

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    , 3 .

    1.0 Bottom line, , 2.0 Top

    Line, . 3.0 Super line,

    .

    ? bottom line()

    .

    . .

    3.0 .

    .

    .

    .

    . P&L Statement .

    'Profit & Loss' 'People & Love'

    . .

    . .

    .

    .

    .

    .

    . , ? , 2 .

    Bottom Line Upper Line .

    . ?

    .

    .

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    2015

    2015

    2015

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    2015 ?

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    2015 ?

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    2015

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    2015

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    2015 ,

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    &

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    11 23

    700 2015 . 77

    5000

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    8 .

    : http://www.ibabynews.com/news/newsview.aspx?newscode=201511241126284400008418&categorycode=0010

    No,

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    CSR

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    . ,

    . fnc love fnc

    . fnc

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    . YG , , ,

    , YG with .

    : http://www.ajunews.com/view/20151202231101434

    , 2015

    http://www.ibabynews.com/news/newsview.aspx?newscode=201511241126284400008418&categorycode=0010http://www.ajunews.com/view/20151202231101434
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    28 2015

    . , ,

    , . "

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    2011 , ,

    . http://www.etoday.co.kr/news/section/newsview.php?idxno=1260500

    http://www.etoday.co.kr/news/section/newsview.php?idxno=1260500
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    19

    19 5

    200 (23 1,500)

    . , , , ,

    , 19

    CEO, , CEO,

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    :http://economy.hankooki.com/lpage/worldecono/201511/e20151130172022143180.htm

    IBE

    . 12

    39%

    . .

    , ,

    . IBE

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    : http://www.ibe.org.uk/userassets/briefings/ibe_%20attitudes_survey_2015.pdf

    , ()

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    2015 ' ' () .

    .

    .

    :http://www.newsis.com/ar_detail/view.html?ar_id=NISX20151222_0010492538&cID=10101&pID=10100

    http://economy.hankooki.com/lpage/worldecono/201511/e20151130172022143180.htmhttp://www.newsis.com/ar_detail/view.html?ar_id=NISX20151222_0010492538&cID=10101&pID=10100
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    2016 9 G20 ( )

    2017~2018 .

    - : 2016 1 26 ~27

    - :

    CSR , , , CSR

    , CSR

    - : World CSR Day

    - : 2016 2 17

    - :

    2016 1 G20

    World CSR Congress

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    .

    . 2014

    174 5(82), 4(87), 3

    (89) .

    , .

    (WEF, World Economic Forum) 142

    ( 3, 5, 6)

    .

    2011 (NIS; National Integrity System)*

    , .

    88 100 ,

    .

    * 13

    (Public Sector) (Private

    Sector) , (Private Sector)

    .

    , ,

    . 1970 (FOIA, The Freedom

    of Information Act) (Archive Act)

    . lovdata.no

    .

    Capacity,

    Governance, Integrity Mechanism .

    , Capacity Governance .

    The Act on the Openness of Government Activities

    .

    , ,

    .

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    Statoil, Nokia, IKEA

    .

    .

    FIBS +++

    , , .

    WBCSD(), CSR Europe, Global Reporting Initiative, CSR 360 Global

    Partner Network . CSR Norge CSR Europe 2020

    , GLOBAL FORUM

    CEO

    .

    CSR Action Plan

    , , 2004 UNDP() Nordic

    Representation Office(NRO)

    . CSR Europe* CSR 2020 Summit

    , .

    , 2013 RobecoSAM Sustainability Country Ranking

    CSR .

    5, 8

    . 2002 CSR

    , CSR .

    *CSR Europe: , 40

    10,000

    **Sustainability Country Ranking: , , 59

    - PIDA(Public Interest Disclosure Act, 1998, ): ,

    ,

    - (): 2005 (Public Sector) (, , )

    - Anti-Bribery legislation(): 2012

    *: Money, Politics, Power: Corruption Risks in Europe, 2012, TI

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    2% ,

    . ,

    , ,

    , .

    , , ,

    .

    *

    Money, Politics, Power: Corruption Risks in Europe, 2012, TI

    National Integrity System Assessment Norway, TI, 2012

    National Integrity System Assessment Finland, 2011, TI

    National Integrity System Assessment Sweden, 2011, TI

    First European CSR Awards Project, 2013, CSR Europe (etc.)

    Facts about Sweden CSR, 2013, Sweden.se

    Enterprise 2020 Manifesto, 2015, CSR Europe

    , 2013,

    UNIT 4 Agresso

    IT UNIT 4 Agresso 'Norwegian Association of the Blind(NABP)

    . UNIT 4 Agresso

    2011 . , 'the Web Content Accessibility Guidelines 2.0'(WCAG) ERP(

    ) .

    *: First European CSR Awards Project, 2013, CSR Europe (etc.)

    IKEA

    IKEA Better Cotton Initiative* .

    IKEA IKEA

    Green Value Chain . ,

    .

    * Better Cotton Initiative( ): 2020 30%

    , , (2010)

    *: Facts about Sweden CSR, 2013, Sweden.se

    Pajat Solutions

    IT Pajat Solutions 2011 , , CSR

    . Pajat Solutions 'Poimapper'

    , IT

    .

    . 2013 250,000 .

    *: First European CSR Awards Project, 2013, CSR Europe (etc.)

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    .

    2015

    2015 12 9 2015 .

    12 29 , ,

    617

    . 24 5, 8 11 4

    .

    10 7.89 (7.78) 0.11

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    (, , )

    2015

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    2015

    10 7.89, 0.11 .

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    2015

    , 2015 .

    = + +

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    (8.24) ,

    (7.22)

    ..

    8.02 (7.95

    ) 0.07 .

    [] , 8.00 (7.97)

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    [] 8.36

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    2015 , 8.00 (7.82)

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    8.16 (8.03) 0.13

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    (, , , , ), ,

    7.08 (6.86) , ,

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    137 484 ( 161 553) ,

    61 95 ( 79 128) .

    28

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    2015

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    One Point Lesson

    One Point Lesson

    Q. (COP21) ?

    A.

    COP(Conference of the Parties)21 (2015 11 30~12 12) 21

    .

    195

    2021 .

    2021

    2100 1.5 .

    5 2023

    5 .

    ,

    ,

    .

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