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O’HAREconcept presentation
swapnil jadhavjudd morgenstern
edwin leedavid ofori-amoah
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Hanna Korel Gauri Verma Lin Lin Amber Lindholm
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“CONTEXT
today the airport experience is a lot like purgatory
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“it’s the gateway between you and your destination where you
spend most of your time waiting
finishstart
O’HAREAIRPORT
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“O’HARE
traveler’s first and last impression of Chicago
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1
111 11DESIGNprinciples
SIMPLIFIED COMPLEXITY
empower
INCREASED AUTONOMY
engage
MEMORAbLEEXPERIENCE
clarify
I. MAKE IT SIMPLEFrom complicated processes
and procedures to a simple user experience
III. MAKE IT CHICAGOFrom a disconnected and indistinct journey to an integrated, engaging
experience
II. MAKE IT EASYFrom over reliance on O’hare to greater customer understanding
and independence
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JOURNEYdepart
connectarrive
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DEPARTO’hare as a brand has little or no presence in helping
travelers prepare for their trip
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revealing relevant information that helps travelers prepare for different points along their journey
website food delivery terminal kiosk
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FINDINGTravelers must manage disparate information sources themselves
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FINDINGUnknown travel times cause travelers anxiety
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O’hare website
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departure selection
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flight schedule
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reservation search
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reservation confirmation
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transportation options
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FINDINGTravelers feel isolated and unsupported
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terminal kiosk
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main menu
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help desk
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video chat
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FINDINGPoor information hierarchy causes confusion and hides current amenities
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terminal map
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gate route
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amenities display
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food delivery
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main menu
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order delivery
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gate selection
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daily special
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cuisine selection
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course selection
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food selection
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payment screen
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check out
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DEPARTA website that aggregates information you need to get you going
Terminal maps that clearly show what amenities are availableInfo kiosks that connect you to help wherever you are
Food delivery at the gate lets travelers take advantage of terminal amenities
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CONNECTConnecting travelers must manage down time
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building an enjoyable environment
pausing bench work lounge gate furniture gate furniture
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FINDINGNo place to pause
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pausing bench
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FINDINGNo place to work
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FINDINGNo place to rest
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work lounge
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lounge cafe
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steelcase workspring
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work stations
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collaborative workspace
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lounge
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lounge seating
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FINDINGUncomfortable gate areas
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terminal gate
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gate overview
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dining
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social seating
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multi-use bench
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FINDINGLimited gate entertainment
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gate sponsorship
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interactive entertainment
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CONNECTLounge and workspaces make previously elite features accessible to everyone
Brings entertainment and comfort closer to the travelerBringing the Chicago experience to travelers
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ARRIVEBaggage claim is important because it’s your most lasting
impression of the airport and the gateway to the city
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making the transition into the city smooth and enjoyable
claim display carousel signage carousel display claim seating tourism kiosk
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FINDINGFinding your way to the carousel is not clear
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claim display
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carousel signage
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FINDINGPeople are tethered to the carousel with nothing to do
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carousel display
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carousel display
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FINDINGUncomfortable carousel waiting area
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claim furniture
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claim lounge
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FINDINGChicago is not well represented
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tourism kiosk
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main menu
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pre-planned itinerary
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event options
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ARRIVEServices that help create a positive lasting impressionSignage that communicates real-time information
Waiting area that helps end your travel experience on a good note
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DEPARTrevealing relevant information to help
travelers along their journey
CONNECTbuilding an enjoyable environment
ARRIVEmaking the transition into the city smooth and enjoyable
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THANK YOULASER WOLF STYLE