Download - Enterprise 2.0 - A new Age of Aquarius?
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Enterprise 2.0A new Age of Aquarius?
Stephen Collinsacidlabs
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Who am I?
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You need to be ready
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Your customers want to be engaged
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Smart. Innovative. Lots of ideas.
Communicators.
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Neither efficient nor effective
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We’re at a tipping point
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What it is... and isn’t
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It’s not this
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It’s also not cause for this
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Tim O’Reilly established his
“Web 2.0 principles” in
2005
Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html
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The Web As Platform
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My Web 2.0 InfrastructureApplication Usage Launched
Email and calendar May 2003
Photos February 2004
Travel 2000
2007
2006
Project management 2004
CRM and contacts March 2007
Accounting 1998!!!
Time tracking 2006
Presentations 2006
Video 2005
Contacts and CV 2003
Contact syncing (local, Gmail, Highrise) Beta
Events 2003
Events and tracking 2004
Tracking, problem solving July 2006
Lifestreaming 2006
Location awareness 2008
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Harnessing collective intelligence
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Data is the Next Intel Inside
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The end of the software release cycle
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Lightweight programming (and business) models
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Software above the level of a single device
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Rich user experiences
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People not process
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Network effects
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Reed’s Law
“The value of a group-forming network increases exponentially... its implications
are profound.”
“The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4)
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Then Web 2.0 moved inside the wall
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“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
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Mr Enterprise 2.0
http://www.flickr.com/photos/ross/250133349/
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Web 2.0 for business. Sort of.
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Uses the tools of Web 2.0
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Puts people at the centre
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Significant increases in productivity and innovation
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Visible, persistent, transparent activity
across business
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Benefits realisation
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Improved knowledge retention (with better
opportunities to capture previously
tacit knowledge)
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Better adoption of tools as near-zero barrier to use
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Emergent efficiency over predefined patterns
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Greater transparency and visibility of activity
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Minimise duplication and rework
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Boosted productivity as people can work
more naturally
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SLATES
“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
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“These [tools] are part of a platform that’s readable by anyone in the company, and they’re persistent. They make an episode of knowledge work widely and permanently visible.”
Dr Andrew McAfee, HBS
“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
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Search
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Linking
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Authorship
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Tags
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Extensions
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Signals
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A better ecosystem
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So we get better, richer outcomes
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Systems can push new information
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Users can pull to themselves just as
easily
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Users can pull to themselves just as easily
Flow
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Building the Enterprise 2.0 organisation
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In successful, satisfied organisations, tool choice is driven by
business not IT
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
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Collaboration and cocreation
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
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Tapping distributedknowledge
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
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Organisational and management transformation
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
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Conversation. Collaboration. Community.
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Cluetrainwasright
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Business is actually about people and conversations
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Right strategy, right processes, right tools, right time
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So what might they need?
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Wikis
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Blogs
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Mashups
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Communities
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Bookmarks
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Social networks
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So what else?
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Busy vs. Bursty
Bursty vs. Busy
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“The burst economy, enabled by the Web, works on innovation, flat knowledge networks, and discontinuous productivity.”
Anne Truitt Zelenka, Web Worker Daily
http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/
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Attraction. Engagement. Retention.
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“Employee recruitment and retention could become one motivator and one very significant ROI.”
Bill Ives, FASTForward
http://www.fastforwardblog.com/2006/12/22/diy-km-and-recruitment/
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My (everyone’s) generation
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Success stories
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CIA
http://community.e2conf.com/docs/DOC-1090
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Janssen-Cilag
http://www.e-gineer.com/v2/blog/2007/12/building-enterprise-20-on-culture-10.htm
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Do you really want to miss this boat?
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“Networked, social-based opportunities are so explosive today that when we pursue them we’re flung forward at pace.”
James Governor, RedMonk
http://www.redmonk.com/jgovernor/2007/04/17/hyper-productivity-and-information-saturation-economics/
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A BIG opportunity
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Imagine
http://www.flickr.com/photos/midnight_trucker/376653652/
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Licensing
http://www.slideshare.net/trib
http://creativecommons.org/licenses/by-nc-sa/3.0/
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Like the cool pictures?
iStockphoto.com and Flickr
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strategies, tools and processes to empower knowledge workers
Stephen Collins
[email protected] trib22+61 410 680722
www.acidlabs.orgtwitter.com/tribwww.linkedin.com/in/stephencollinswww.facebook.com/profile.php?id=692035946