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BUSINESS BACKGROUND
1980sF O U N D E D Y E A R
CHONG MAN TUCKF O U N D E R N A M E
9AM – 10PMB U S I N E S S H O U R
TUCK KEEB I O B R I E F
The dried meat business was interviewed in Penang - ‘TUCK KEE Dried Meat’.
1980an F O U N D E D Y E A R
CHONG MAN TUCKT H E F O U N D E R
Was founded after his marriage (27 years old)‘TUCK KEE Dried Meat’ is named due to the founder’s
name is related and also a remembering on his effort on the dried meat business.
TUCK KEEH I S T O R Y
MAIN PRODUCTT U C K K E E
Pork Dried Meat
Seasoned & Dried Food
Minced Chicken
Dried Meat
Business Background
KHUE CHOW KONG F O U N D E R N A M E
1970sF O U N D E D Y E A R
10AM-10PM DAILYB U S I N E S S H O U R S
No. 30, Jalan Hang Lekir, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
L O C A T I O N
OLOIYAB I O B R I E F
1970an
KHUE CHOW KONGT H E F O U N D E R
(Grandfather of Raymond Khue) ventured into making orange juice.
He had a Taiwanese friend who willing to exchange his recipe of making dried meat with him who always visit him when he reached Malaysia.
RAYMOND KHUE3rd Generation of Family Khue
take over the company currently with the assistant of his brother.
OLOIYAH I S T O R Y
MAIN PRODUCTO L O I Y A
SAVOURY MINCED CHICKEN
DRIED MEAT
Hakka-style Beef Dried
Meat
Minced Pork Dried Meat
5 – 10 CO M P E T I TO RS
TUCK KEEC O M P E T I T O R S
TOP 3 COMPETITORS in their respective geographical market
LOONG KEE
OLOIYA
BAH KUAH ENG
LOONG KEEC O M P E T I T O R O F T U C K K E E
1976sF O U N D E D Y E A R
Currently 21 Branches Nationwide
Ayer Itam, Butterworth and Gurney Plaza( B R A N C H O U T L E T S I N P E N A N G )
L O C A T I O N
Dried Meat, Meat Floss, Meat Fluff and MooncakeP O P U L A R P R O D U C T S F O R F E S T I V E F A V O U R I T E S
Food Fairs, Food Exhibitions and Festive EventsP R O M O T I O N E V E N T S
1970sF O U N D E D Y E A R
One of the dominant company in this industry
36 branch outlets in Malaysia
Penang Island & Butterworth( 2 O U T L E T S I N P E N A N G )
L O C A T I O N
High Popularity
OLOIYAC O M P E T I T O R O F T U C K K E E
Good Quality of Their Products
Good Service Manner
Reasonable Price
Chicken Dried MeatM A I N P R O D U C T
Seafood Dried Meat, Meat Floss, PastryS U B P R O D U C T S
OLOIYAC O M P E T I T O R O F T U C K K E E
A small shopnot a chain nor a franchise
Lebuh Cecil, GeorgetownL O C A T I O N
Dried Meat, Meat Floss and OthersS T A N D A R D I Z E D P R O D U C T S
Roasted PorkD I F F E R E N T I A T E D P R O D U C T S
BAK KUEH ENGC O M P E T I T O R O F T U C K K E E
5 - 10 CO M P E T I TO RS
TOP 3 COMPETITORS in their respective geographical market
BEE CHENG HIANG
WING HEONG
LOONG KEE
OLOIYAC O M P E T I T O R S
1930sF O U N D E D Y E A R
Well known & the Biggest Dried Meat Chain
Originated from Singapore
BEE CHENG HIANGC O M P E T I T O R O F O L O I Y A
More than 200 branches all around Asia including Korea, China, Malaysia, Macau, Thailand, Philippines, Indonesia, Taiwan,
Hong Kong and Singapore
Dried Meat, Meat Floss, Chinese Sausages, Mooncakes and some Snacks like Grilled Cuttlefish
P R O D U C T S
BEE CHENG HIANGC O M P E T I T O R O F O L O I Y A
WING HEONGC O M P E T I T O R O F O L O I Y A
1970sF O U N D E D Y E A R
Klang Valley6 B R A N C H O U T L E T S
L O C AT I O N
Chicken, Beef and Pork Dried MeatM A I N P R O D U C T S
Won high popularity among the local residents
LOONG KEEC O M P E T I T O R O F T U C K K E E
1976sF O U N D E D Y E A R
Currently 21 Branches Nationwide
Ayer Itam, Butterworth & Gurney Plaza( B R A N C H O U T L E T S I N P E N A N G )
L O C A T I O N
Dried Meat, Meat Floss, Meat Fluff & MooncakesP O P U L A R P R O D U C T S
( F E S T I V E F A V O U R I T E )
Food Fairs, Food Exhibitions & Festive EventsP R O M O T I O N E V E N T S
OBSTACLES
TUCK KEE OLOIYA
Approval from Government
Lack of Huge Capital
Cost of Expenses
Limited Marketing
Outdated Technology
Insufficient Workers
Limited Supplier
Limited Choice of Product
NATURE OF BUSINESS
TUCK KEE OLOIYA-Oligopoly Market - Oligopoly Market
- 5 – 10 Competitors- 5-10 Competitors
- Protected by strong barriers to entry - Protected by strong barriers to entry
- Standardized products : dried meat - Differentiated products : seafood dried meat, duck dried meat, old style burger and etc…
- Price Taker - Price Maker
- Inconstant advertising and promotion - Constant advertising and promotion
- Rarely invented new products - Launching of new products annually
STRATEGIES
TUCK KEE
OLOIYA
- Lower the sugar content
- Invent new product annually
- Rent a shop in a strategic location
- Apply subsidies from government
- Purchasing more machineries to replace the insufficient of workers
- Cut down unnecessary expenses
- Held promotion events and advertisements frequently
- Vacuum packaging for the convenience of tourists
SIMILARITIEST U C K K E E & O L O I YA
Non – Halal Business
Family Business
DIFFERENCEST U C K K E E & O L O I YA
Used of Technology
Advertising Promotion
Number of Premises
Management
RECOMMENDATIONTUCK KEE
Make more Advertising and Promotion- Create an official website and promotional campaigns
Launching of New Products Frequently- Attract the attention of the customers- Customize exclusive product
Providing Services for the Convenience of the Customers- Delivery services- Online shopping- Phone order services
O L O I YARECOMMENDATION
Expand the Market to Asia Pacific- Thailand, Vietnam, China and Singapore- Non-halal countries
Enlarge the Company- Become one of the company listing on Bursa Malaysia
in order to gain capital - Obtain approval from the shareholders
Inventing New Halal Product- Get halal verification/certification- Can enter to the market of the Islamic countries such as
Indonesia, Brunei and Philippine
THANK YOU
AMANDA CHIONG
BRIDGET HSU
CHAU XET NEE
WONG DEVIN
NGO JIA HAUR
FOO ZHI FUNG
MARCO LIONG
LE JIA NIAN