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Apple Inc
Think
different.
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Apple IncIntroduction
History
Revenue
Competitors
SWOT
Product
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Established on April 1, 1976 in Cupertino, California, Apple is an American multinational
corporation that designs and manufactures consumer electronics and computer software
products
Known for hardware and software products such as:
Hardware: Mac, iPod, iPhone, iPad , iPad 2, iPod touch, Apple TV
Software: OS X, iLife, iWork, iTunes, Ping( social network)
Fortune Magazine has named Apple Inc as the most admired company in the world for
2010
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1976
1980: The early years
19811985: Lisa and Macintosh
19861993: Rise and fall
19941997: Attempts at reinvention
19982005: Return to profitability
20052007: The Intel transition
2007present: Mobile consumer electronics
era
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History SWOT CompetitorsIntroduction Revenue Product
1986
1993: Rise and fall
The success of the PowerBook and otherproducts led to increasing revenue. For sometime, it appeared that Apple could do no wrong,introducing fresh new products and generatingincreasing profits in the process. The magazineMacAddict named the period between 1989 and1991 as the "first golden age" of the Macintosh.
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History SWOT CompetitorsIntroduction Revenue Product
At the 1997 Macworld Expo, Steve Jobsannounced that Apple would join Microsoft torelease new versions of Microsoft Office for
the Macintosh, and that Microsoft made a$150 million investment in non-voting Applestock.
On November 10, 1997, Apple introducedthe Apple Store, tied to a new build-to-order manufacturing strategy.
1994
1997: Attempts at reinvention
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History SWOT CompetitorsIntroduction Revenue
19982005: Return to profitability
On August 15, 1998, Apple introduced a new all-in-one computer is IMac. The iMac featuredmodern technology and a unique design. It soldclose to 800,000 units in its first five months
On May 19, 2001, Apple opened the first officialApple Retail Stores in Virginia and California.The same year, Apple introduced the iPodportable digital audio player The product wasphenomenally successful over 100 million
units were sold within six years
Product
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History SWOT CompetitorsIntroduction Revenue Product
2005
2007: The Intel transition
At the Worldwide DevelopersConference keynote address on June 6, 2005,Steve Jobs announced that Apple would beginproducing Intel -based Mac computers in 2006.
On January 10, 2006, the new MacBookPro and iMac became the first Applecomputers to use Intel's Core Duo CPU.
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History SWOT CompetitorsIntroduction Revenue Product
2007
present: Mobile consumer electronics era
Delivering his keynote at the Macworld Expo on January 9, 2007, Jobsannounced that Apple Computer, Inc. would from that point on be known asApple Inc. The event also saw the announcement of the iPhone and theApple TV. The following day, Apple shares hit $97.80, an all-time high at thatpoint. In May, Apple's share price passed the $100 mark
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History SWOT CompetitorsIntroduction Revenue Product
2007
present: Mobile consumer electronics era
Later that year on April 3, 2010, the iPad waslaunched in the US and sold more than 300,000units on that day and reaching 500,000 by the endof the first week.[90] In May of the same year,
Apple's market cap exceeded that of competitorMicrosoft for the first time since 1989
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History SWOT CompetitorsIntroduction Revenue Product
2007
present: Mobile consumer electronics era
On January 17, 2011, an internal Apple
memo from Jobs announced that hewill once again take a medical leave ofabsence, for an indefinite period, toallow him to focus on his health.although Jobs will still remain "involvedin major strategic decisions for thecompany.
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Competitors
Microsoft
NokiaSamsung
LGMotorola
HTC
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Apple products
I - MacintoshII - iPod
III - iPhone
IV - iPad
V - Software
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iMac
iMac with magic mouse, trackpad and powerful graphics
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Mac Mini
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Mac pro
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Mac Book
Mac Book Pro
Mac Book Air
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II - Apple iPod
iPod Classic
iPod Suffle
iPod Nano
iPod Touch
The current iPod family
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iPod Classic
iPod Classic (6th generation)
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iPod Suffle
The 4 generations of iPod Shuffle
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iPod Nano
iPod Nano (6th Generation)iPod Nano (1st Generation)
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iPod Touch
iPod Touch 4th generation
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III - Apple iPhone
iPhone 4iPhone 3gs
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IV - Apple iPad
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V - Apple iPad 2
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VI - Apple Software
iTunes 10
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MEMBERS OF GROUP 1
Hong Hi
T Vit Linh L Th Thanh Nga
Bch Hng
Nguyn Duy Hc
Nguyn Huy Hong
Ph Thanh Hng
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