Download - ENGAGING THE SOCIAL EMPLOYEE: USING TWITTER TO EMPOWER EMPLOYEES TO BECOME BRAND ADVOCATES
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@SMSsummit ▪ Boston ▪ October 29-30, 2014
www.socialmediastrategiessummit.com
#SMSSUMMIT @EA_CLARK 10|30|2014
USING TWITTER TO EMPOWER EMPLOYEES TO
BECOME BRAND ADVOCATES
ENGAGING THE SOCIAL EMPLOYEE:
#SMSSUMMIT @EA_CLARK 10|30|2014
Eric Clark - @EA_Clark
Assistant Head of School
Woodward School for girls
www.about.me/ea_clark
3
#SMSSUMMIT @EA_CLARK 10|30|2014
• Define the role of the social employee
• Articulate the social employee framework to key stakeholders
• Identify ways to empower employees to become brand advocates
• Tailor the social employee framework to meet the needs of
individual brands
OBJECTIVES
#SMSSUMMIT @EA_CLARK 10|30|2014
EXPECTATIONS
1.INTERRUPTIONS
2.L IVE TWEETING - #SMSSUMMIT
3.FEEDBACK
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
Engaged
Integrate Social Into Everything We Do
Love Our Brand!
Collaborators
Listeners
Customer Centric
Empowered to Make Change
#SMSSUMMIT @EA_CLARK 10|30|2014
Culture
COMPANY NAME PRESENTATION TITLE 12|12|2012
TWO APPROACHES
C Suite
Middle Management
Middle Management
C Suite Entry Level Staff
Entry Level Staff
#SMSSUMMIT @EA_CLARK 10|30|2014
Starts here!
ENC BRAIN TRUST
Former Director of the
Center for Academic
Success
#SMSSUMMIT @EA_CLARK 10|30|2014
Former RD Media Specialist
@Extraverted Librarian
@ErinLibrarian0
9 @EA_Clark @Cberry21
MEET THE TRUST
#SMSSUMMIT @EA_CLARK 10|30|2014
• Break down silos
• Build communication
across campus
• Increase enrollment,
retention, and the overall
success of the college
• Professional
development
ENC BRAIN TRUST
COMPANY NAME PRESENTATION TITLE 12|12|2012
STARTS WITH
LISTENING
Prospective students
Current students
Faculty and Staff
Trustees
Administrators
#SMSSUMMIT @EA_CLARK 10|30|2014
VP of Student
Development
@JeffKirksey
VP of Spiritual
Development
@CoreyMacP
VICE
PRESIDENTS
COMPANY NAME PRESENTATION TITLE 12|12|2012
CONNECTED
#SMSSUMMIT @EA_CLARK 10|30|2014
BARRIERS
• Skepticism
• Minimal saturation
• Lack of training opportunities
• Any others?
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
LIKEABLE
MEDIA
Top
Down
Approach
#SMSSUMMIT @EA_CLARK 10|30|2014
CORE
VALUES
#SMSSUMMIT @EA_CLARK 10|30|2014
GETTING
STARTED
• Assess current culture
• Determine who will be involved
• Identify core values
• Implement training program
• Set goals and assess progress
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
ASSESSING
IMPACT
#SMSSUMMIT @EA_CLARK 10|30|2014
TOOLS OF THE
TRADE
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
QUESTIONS?
#SMSSUMMIT @EA_CLARK 10|30|2014
FIND ME
HERE • Website - www.ericalainclark.com
• Twitter - @EA_Clark
• Everything else - www.about.me/ea_clark
