Engaging the Community – the core of Transition
Transition Training 2007
Some questions
• Why do we awareness raise?
• How does engagement happen?
• Who are we trying to reach?
• How many do we need to reach?
Why awareness raise?
• The messages in the media are profoundly contradictory and confusing
• The Transition message is clear and helpful: PO + CC = Systems rethink
• Transition has a big vision and needs many people to make it work
Responses to Peak Oil & Climate Change
CLIMATE CHANGE
• Climate engineering
• Carbon capture and storage
• International emissions trading
• Climate adaptation• Nuclear power
P O + C C =Systems Re-think
• Planned Relocalization
• Energy Descent Pathways
• Local Resilience
PEAK OIL
• Burn everything!relaxed drilling
regulationsbiofuelstar sands and non-
conventional oils
• Resource nationalism
• Resource Wars
Stages of change
Transition Training 2007
Pre-contemplation
Contemplation
Preparation
Change
Who needs what?
“Keep going?” “Something else?”
“What will I do? and how?”
What needs doing?
Is there a problem?
Talks, films, information!Peak oil films, 11th hour
Detailed reasons for change, and solutions
Re-skilling; transition teams; bus timetables
Support, company celebrations, deepening work
Who is in your “community?”
Transition Training 2007
Interested in different topics
Housing / built environment
Energy
Education
Food, land
Different cultures or countries
White UK
Irish
BME
Muslim
Other social / demographicbreakdowns – class, age…
Style of learning / engaging
Physical – digging, cycling…
Kinaesthetic – senses, auditory, touch
Emotional – feelings, connection
Mental - talks, books, articles
Values and Motivations
Personal security
Loyal to family / social group
Entrepreneurs
Collective well being
When are people available?
Working week Some evenings?
Weekends
Looking after children Daytime; creche will help out of school hours
Part time workers Some day / evenings
Retired Daytime and evenings
How many do we need to reach?
Awareness raising
Splash! 5 – 10%?
400 came to Totnes launch
First year
Sep 2006
Rippling out!
Bring in natural supporters
Second year
Sept 2007
Consolidation
Create a solid centre.
Keep changes going
Third year
Sept 2008
Reaching out
Outreach work to precontemplation
How many do we need to reach?
• Change is non-linear!
• Between 15 – 20% can create the tipping point
• Social connectors help to widen and bridge
• External changes are working in your favour??
Designing a program
Stage Sept. Oct. Nov. Dec.
Pre-cont. End of Suburbia + discussion
Power of Community + discussion
Contempln. The Future of Food
Preparation Energy saving workshop
Insulate your home
Change Launch home groups
Low-carbon Christmas fair