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Engaging Small Town Communities – What’s Worked and Challenges that Remain
© 2016 Enroll America | StateOfEnrollment.org
Julie A. Grasson, M.Ed.Hospital Council of NW Ohio
&Toledo/Lucas County CareNet
Assistant Director
Introduction
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Hospital Council of Northwest Ohio
Toledo/Lucas County CareNet
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Ohio Association of FoodBanks(10 Agencies Collectively Serving all 88 Counties)
Ohio Association of Foodbanks
Access Health Mahoning Valley
Asian Services in Action, Inc. (ASIA)
Cuyahoga Health Access Partnership (CHAP)
Community Action Committee of Pike County
Freestore Foodbank
Ohio Association of Free Clinics
Southeast, Inc.
The Community Action Program Corporation of Washington Morgan Counties
Toledo/Lucas County CareNet
Ohio Consortium
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Statewide Consistency
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Look Familiar?
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Our Counties:Largest: Lucas with 441,815
Smallest: VanWert with 10,846
Lucas & Allen only metro counties
Adam s
A llenAshland
Ashtabula
Athens
Augla ize
Belm ont
Brown
Butler
C arro ll
Champaign
C lark
C lerm ont
C lin ton
C olum biana
Coshocton
Crawford
Cuyahoga
D arke
Defiance
D elaw are
Erie
Fairfie ld
Fayette
Franklin
Fulton
G allia
G eauga
G reene
G uernsey
Ham ilton
Hancock
Hardin
H arrison
H enry
H ighland
Hocking
Ho lm es
Huron
Jackson
JeffersonKnox
Lake
Law rence
Licking
Logan
Lora in
Lucas
M adison
M ahoning
M arion
M edina
M eigs
M ercer
M iam i
M onroeM ontgom ery
M organ
M orrow
M uskingum
Noble
O ttaw a
Paulding
PerryP ickaw ay
Pike
Portage
Preble
Putnam
Richland
R oss
Sandusky
Scioto
Seneca
Shelby
S tark
Sum m it
T rum bull
Tuscarawas
U nion
Van W ert
V inton
W arren W ashington
W ayne
W illiam s
W ood
W yandot
H illsda le Lenawee M onroe
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Where to startBest Community Partners:• Libraries• United Ways• Hospitals• YMCA’s• Free Clinics• Health
Departments• Job and Family
Services• Re-Entry
Coalitions• Mental Health
Providers
Building Partnerships
• Trusted Sites
• Similar Missions
• Population Based
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THINKING OUTSIDE THE BOX
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• Family owned restaurants• Pizza delivery• Sit down• Take Out
• Parent/Teacher Organizations• Laundry Mats• Drug stores• Social Media• Community Organization News Letters (Write the article for
them)• Mental Health Agencies• Academy of Medicine• Hospitals• Universities
New Ideas
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Outreach Ideas
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MEDIA INVOLVEMENT
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• Meet with health reporters with local news stations and TV stations
• Phone Banks• Social Media• Ask to be on Sunday talk shows• Letters to the Editors• Press Release
• Ask host sites to send out as well• Send to talk radio stations
Send personalized thank you letters…not emails!
Ways to Engage the Media
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THE CONNECTOR
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OE1 = Google Docs
• United Way 211• Hospital Call
Centers• Resource/Referral
Networks
Centralized Scheduling
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• Connector is available in all 50 states • Approximately 25 states have organizations that do
scheduling utilizing it• For more details
Centralized Scheduling
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Centralized Scheduling
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Utilizing Google Docs or the Connector:• Uniformity/ Consistancy • Central Scheduling• Client Follow Up• Reporting• Outreach
Centralized Scheduling
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Centralized Scheduling
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Questions
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Discussion
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Red: Community PartnershipsWho are your most important partners in the community that either provide referrals to you, or have given you access to communities in need of enrollment assistance?
Pink: Messaging/CommunicationsWhat is the most effective community resource you have utilized for media (paid, earned, social media, etc)
Yellow: PopulationsWithin your communities, who are key populations of focus that you have had success in enrolling?OR Who have you struggled to reach? How do you hope to more effectively serve this population moving forward?
Orange: OutreachWhat is your most effective outreach strategy? What has helped you the most in raising your visibility and reputation throughout the rural communities you serve?