Download - Engaging customers through social media
Engaging Customers Through Social Media
Julia BrewsterAdministration Support Librarian
Calgary Public LibraryApril 29, 2011
WHAT I WILL COVER
• What is Social Media?
• Why is Social Media important for libraries?
• What you need to know to do it right
• Calgary Public Library and OBOC
• Social Media tools
What is Social Media?
WHY SHOULD YOUR LIBRARY BE ENGAGED IN SOCIAL MEDIA?
IT’S WHERE YOUR CUSTOMERS ARE
DIGITAL/VIRTUAL PRESENCE
COMMUNITY ENGAGEMENT
INSTANT FEEDBACK
PROFESSIONAL DEVELOPMENT
HOW TO DO IT RIGHT!
http://www.flickr.com/photos/johnhildreth/5630829088/
IT TAKES TIME
BE AVAILABLE
STAY RELEVANT
BE HONEST AND REAL
http://www.flickr.com/photos/triciawang/3594018801/
BE OPEN TO CRITICISM
You don’t have to do it all but do more than one
WHO IS DOING IT WELL?
One Book One Calgary
• Inaugural launch of OBOC November 2010• Blog posts • Exploring Our Past• Examining the present• Imagining Our Future
• Twitter• Hashtag #oboc2010• Facebook
SO NOW WHAT?
Hootsuite + Twitter = Great Pair!
QUESTIONS ?
What I readBlogs• The Librarian in Black• David Lee King• Mashable• Stephen’s Lighthouse• TechCrunch
Websites• Mashable.com• TechCrunch.com• Lifehacker.comBooks• Doing Social Media So it Matters:
A Librarian’s Guide• Social Media 101 by Chris Brogan