Mobile first strategy tips
88%
of users are less likely to return to a site after a bad experience
Make it consistent Make it fast
Source: “A Beginner’s Guide to Website Speed Optimization”Confidential & Proprietary
Make it easy for your users
74%
of people will abandon a mobile website that takes more than 5 seconds to load
1/3
Source: Google Mobile Ads Blog
Make it fast
say speed is the most important factor when using the mobile web
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Accelerated Mobile Pages
● Articles are loaded instantly
● Everyone has access to use it
● Deepen engagement with related articles
Make it easy for your users
61%
Will leave a mobile site
if they don’t see what they are looking for right away
Ease of use Touch friendly Font size
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Source: Google Mobile Ads BlogConfidential & Proprietary
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Types of content that we share
Emotion - when we care we share
Social Proof - we’ll share what makes us look cool, smart, savvy
Practical Value - If your content is useful, people will spread the word
Stories - the undercurrent of contagious content. People don’t share information, we share stories.
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Evergreen
Trending
In-depth
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Ideas for new content
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Social media best practices
Post on a regular schedule
Create catchy snippets
Have a clear call to action
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Multiple ways to earn money from your content
● Access to over 1M Google advertisers
● Right ads at the right time for your audience
● Yield management for more control over ads on your site
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Ad alternative: Contributor by Google
Empower users
Option to not see ads
Educate your users that it costs money to remove ads
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Ad alternative: Google Consumer Surveys
● Monetize through user friendly surveys
● Users are asked to answer a short survey in exchange for free access to the publisher’s content
● Publisher’s are then paid for each survey answered
google.com/consumersurveys
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Matched content
A simple way to promote your articles to your users. Increase page views, time spent on site, reader loyalty, ad impressions, and ultimately ad revenue
Generate revenue. When ads are served, they’ll be formatted to match the other recommendations within your Matched content units
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Think mobile first
Make your content unique
Leverage social to drive more traffic
Unlock revenue
What’s your strategy?
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