ENGAGING AUDIENCES BY CONNECTING TO
COLLECTIONS ONLINEPAUL F. MARTY
FSU COLLEGE OF INFORMATION
19 JUNE 2008
FSU CI BOOKMARK
WORLD HERITAGE MUSEUM (1997)
“WHAT PERCENTAGE OF YOUR COLLECTION
IS AVAILABLE ONLINE?”
1700 CUNEIFORM TABLETS
DATABASE SEARCH RESULTS
DATABASE RECORD DETAILS
COLLECTIONS HIGHLIGHTS
ENGAGING AUDIENCES AROUND COLLECTIONS
% LIKELY TO VISIT WEBSITE BEFORE MUSEUM VISIT
0
10
20
30
40
50
60
Very Unlikely Unlikely Neutral Likely Very Likely
% LIKELY TO VISIT WEBSITE AFTER MUSEUM VISIT
0
10
20
30
40
50
60
Very Unlikely Unlikely Neutral Likely Very Likely
% LIKELY TO VISIT WEBSITE AND MUSEUM REPEATEDLY
0
10
20
30
40
50
60
Very Unlikely Unlikely Neutral Likely Very Likely
ENGAGING MULTIPLE AUDIENCES AROUND
MULTIPLE COLLECTIONS
ROMANS IN SUSSEX
RINGLING MUSEUM CIRCUS POSTERS
DATABASE SEARCH RESULTS
DATABASE RECORD DETAILS
ENGAGING AUDIENCES
GENERAL PUBLIC, MUSEUM VISITORS, ETC.
TEACHERS AND STUDENTS
RESEARCHERS AND SCHOLARS
INDIVIDUALS / ORGANIZATIONS WITH CIRCUS HERITAGE
ENGAGING A COMMUNITY AROUND A COLLECTION
IS HARDER THANPROVIDING ACCESS TO DATA
ABOUT A COLLECTION
HTTP://HERITAGE.FSU.EDU/
SPURLOCK MUSEUM (2002)
SPURLOCK MUSEUM (2005)