Download - Engage Mobile Users
How to Engage Mobile Users
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OPTIMIZE YOUR WEBSITE• Websites should target mobile users
– Users spend more time online on a mobile device than desktop
• Sites should be accessible – Easy to navigate
• Make transition seamless from desktop to mobile
3
USE MOBILE SEARCH RESULTS• Tailor mobile search results
– Ensure that your company appears in organic search results
• Provide relevant information to mobile users– Search should coincide with where and
when users access the site
4
MAKE APPS COMPELLING• Apps should be relevant
– Ensure that apps receive timely updates
• Consider user feedback– Provide a fresh take on the app
• Apps should retain an audience– Graphics should keep audience engaged
and entertained
5
INCREASE INCENTIVES• Integrate SMS Marketing
– Use SMS to provide consumers with quick information and offers
– Promote other mobile tools
• Offer games and interactive opportunities– Shows brand personality
• Reward users – Provides incentive to use apps, products or
service
6
GEOTARGET CONSUMERS• Use consumers’ locations to target
interests– Make content relevant
• Provide consumers with push notifications– Make it valuable– Should be time or location sensitive
7
UTILIZE RESPONSIVE DESIGN• Content should appear uniform across
desktop and mobile devices– Message should be clear and concise– Seamless transition across devices
• Content should load quickly– Retains interest among users