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MOMENTUMthrough Innovative Engagement
Ehon Chan 1 October 2009 Engage Me
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This is not your ordinary headphone…
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Volunteers Engagement Levels
Simple actions
Easy actions
Specific, tangible actions
Active members
Advocates
Professional activists
SYMPATHISER
ACTIVIST
Adapted from: Priscila Brice-Weller
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Sympathisers
Activists
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Momentum Design
Insights
Compelling
Mission
Win-Win
Power Offer
Design
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Momentum Execution
Power Offer
Execution
Satisfaction
Engagement
Retention
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The Momentum Effect
Insights
Compelling
Mission
Win - Win
Power Offer
Design
Power Offer
Execution
Satisfaction
Engagement
Retention
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Keep things simple
Less is MORE
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Learn to LET GO
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Most organisations are worried about losing control of their “brand”
Yet, more and more people are investing in brand that reward their participation