Peter Sunna Product Manager
Peter Yeung Business Developer Manager
Deploy EPiServer
CMS in the Cloud
“In the fast pace online
landscape, you need a
highly scalable and agile
CMS to meet the needs
of your customers
quickly.”
Highly Scalable?
Agile?
Meet the needs of your customers?
Peter Yeung
#notyetontwitter
“Deliver a great
customer experience”
CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform
CXM = Customer Experience Management
CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform
Platform today - version 7.1
• Runs in the cloud
• License file tied to IP or MAC
• All frontend servers know about each other
• Files stored on disk (VPP)
• Dependent on local services (Scheduler)
• 1-1 mapping between EPiServer site and IIS site
Web Instance
Events/Messa
ging Service
Blob/File
Service Site activation
Web Instance
Web Instance XCOPY Deploy
Scaling 1..n Scaling 1..n
Database
Platform tomorrow
Deployment
• No requirement to install MSI
• No references to Program Files
• No absolute paths
• No Scheduler Service
• No updating web.config on startup
• No server config in web.config
Copy 1 folder to deploy
Load balancing
• New Provider Model for ”Remote Events”
• Default is WCF with TCP/UDP
• Amazon provider with zero config
– Amazon Simple Queue Service (SQS)
– Amazon Simple Notification Service (SNS)
Files
• New Provider Model
– Blob Provider (Blob = Binary Large Object)
• Default is files on disk
• Provider for Amazon S3
Multi site
• Multiple sites per IIS site
• Sites created and activated in backend
Example: Amazon CloudFormation
CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform
Ecosystem
Hard to get right
Why?
Where?
Updates?
Fast
Add-on Store
Available today
Social Reach
Google Analytics
Publish from Office
Language Manager
Disqus Comments
Coming soon
Dynamic Forms
Content Activity
Content Groups
Third party
Verification?
Support?
Design guidelines?
Sales process?
The Add-On Store Benefits for Customer
• Get access to latest 3rd Party technologies/functionality
– New Functionality (e.g. translation services)
– New Verticals (e.g. retail PoS integrations)
– New Platforms (e.g Marketing Automation)
• Get access to latest EPiServer functionality
– Google Analytics
– Social Reach
• Auto Updates and Deployments
• Verified and Confidence
• Run your own Enterprise Store
Types of Add-On Partnerships
Verified Solution Add-Ons
Site-Owner Add-Ons
Joint Solution Add-Ons
Developer Add-Ons
Verified Solution Add-On
• Verify integration appropriate
• Co-Sales / Marketing Materials
• Annual Review Site Owner Solution Add-On
• Add-On Store Access
• Deeper integration (UX/UI)
• Co-Sales / Marketing Initiatives
• Bi-Annual Review
Site Owner Solution Add-On
• Add-On Store Access
• Deeper integration (UX/UI)
• Co-Sales / Marketing Initiatives
• Bi-Annual Review
Joint Solution Add-On
• Sold through EPiServer Channel
• Complete platform integration
• Engaged Sales / Marketing Teams
• Quarterly Review Developer Add-On
• Through developer channel
• Open-source solutions
• Community tested
Developer Add-On
• Through developer channel
• Open-source solutions
• Community tested
General Partner Journey
1 – Introduction
• Identify
•Application
2 - Feasibility
•Technical Feasibility
•Business Feasibility
3 Define the Relationship
•Type of Add-On
•Contract Signature
4 Development Review
•Technical Assessment
5 – Launch Plan
•Marketing
•Sales
•Support
•Training
6 – Launch
•Review
•Roadmap
•Feature Requests
Verified Solution
• Ensure integration works
Site Owner Solution Add-On
• Install / Uninstall Test
• Integration Test
• Security Test
• Performance Test
Joint Solution Add-On
• Full system test
• Pricing list
• A Sales Sheet/ Product Sheet
• Website Blurb / Info
• Sales Presentation
• FAQ sheet
• Implementation Cheat Sheet
• Press Release draft
• Support Policy
• Training information
• License Terms and Conditions (EULA, EUSA)
Marketing Automation
Analytics / Optimization
DAM / MAM / PIM
Search
Translation
Payment / Tax / Shipping
Mobile
Social
Video
Available today
Apptus
InRiver
Silverpop
ImageVault
Site Attention
SEO Manager
What’s Next?
Q1 – 10 Add-Ons
Add-On Store
Enhancements
More Marketing Initiatives
Customer Survey
CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform
User Experience
Simplicity
User centric design
Content in focus
Attention to details
CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform
Customer Experiences
Deliver
Analyze
Create
Optimize
Create
Experiences Content lies at the heart of all marketing.
Create Reuse Touchpoint
preview
Content Products Customers
Context
rules
Behavior
Context
rules
Deliver
Experiences Screens, channels and touchpoints. Did someone say
context is king?
Deliver Screen
agnostic
Create
Adaptive
Reuse Touchpoint
preview
Content Products Customers
Context
targeted
Context
rules
Behavior
Screen
agnostic
Context
targeted
Analyze
Experiences Curated insights make you stop guessing.
Web Social Mail Apps
Deliver Screen
agnostic
Create
Adaptive
Reuse Touchpoint
preview
Content Products Customers
Context
targeted
Context
rules
Overview Context
details
Engage-
ment
Behavior
Context
details
Optimize
Experiences Taking advantage of data and counting conversions.
Web Social Mail Apps
Deliver
Optimize
Channel
agnostic
Create
Adaptive
Reuse Touchpoint
preview
SEO A/B test
MVT
Content Products Customers
Self
optimized
Context
targeted
Context
rules
Goal Conversion Engage-
ment
Behavior
SEO
Bring it all together
CXM is not one piece of software, but a strategy
where several different technologies plays a key role.
Add-o
ns
Cloud
