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The Endless Business Possibilities of Big DataTimo Elliott, Global Innovation Evangelist, SAP @timoelliott
Big Data Is…
Process dataHuman data
Machine data
© 2014 SAP AG. All rights reserved. 4Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012
Unstructured50TB
Semi-structured2 TB
Structured12 TB
Only
12%used today
Average data volume per company
9 TB 75 TB
0.6 TB 5 TB
4 TB 50 TB
SMBs: LEs:
Base: 634 business intelligence users and planners
Companies don’t use most of their data
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Big Data is at Peak of Inflated Expectations…
Source: Gartner
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Benefits from Big Data Initiatives
Source: Information Difference Research Study: “Big Data Revealed”
1. “DON’T KNOW” (51%)
2. Identified new business opportunities (31%)
3. Improved operational efficiency (11%)
4. More reliable decision making (9%)
5. Identified new product opportunities (6%)
Back To The Future…
Petabytes
DataScientists
+ IoT
Big Data
Descriptive:What happened?
Diagnostic:Why did it happen?
Predictive:What will happen?
Prescriptive:How can we make it happen?
Taking Analytics To The Next Level
Inertia
Comfort level
Low-hanging fruit
Common tools
Low skills required
Little data needed
Limited data or app integration required
Lack of experience
Scary “black box” algorithms
Challenging problems
Sophisticated tools and techniques
Data science and big data skills
High volume, velocity, variety data
Significant data and/or application integration
cloud
data
mobileMORE!
sensorsspeed
social
There’s Been An Explosion of New Technology
10
Big Data Discovery =
Big DataData DiscoveryData Science
Gartner Strategic Planning Assumption: By 2017, Big Data Discovery Will Evolve Into a Distinct Market Category
Big Data Discovery
• Volume, velocity, or variety of data
• Potential business impact
• Difficult to implement• Potentially expensive• Lack of skills available
• Ease of use• Agility and flexibility• Time-to-results• Installed user base
• Complexity of analysis
• Potential impact• Range of tools• Smart algorithms• Difficult to implement• Slow and complex• Narrow focus of
analysis
• Limited depth of information exploration
• Low complexity of analysis
BIGDATA
DATASCIENCE
DATADISCOVERY
Big Data Discovery
• Simpler to use than data science
• Accessible to a wider range of users
• Broad range of data manipulation features
• Able to handle new types of data sources
• With adequate performance for big data
BIG DATA
DISCOVERY
Potential impact per user
Potential user base
The Rise of the Citizen Data Scientist
Business analyst
Data scientist
Citizen data scientist
Big Data Discovery From SAP
Big Data
Discovery
SAP HANA (+ Hadoop etc.)
SAP Predictive Analytics 2.0
SAP Lumira
Big Data Discovery From SAP
DEMOBIG DATA
DISCOVERY
SOCIALANALYTICS
MOBILEAPPLICATIONS
CLOUDNETWORKS
From Technology to Simple Business Innovation
SIMPLE
Hyper-personalizeCustomer Experience
Plan & optimizeResources in Real-time
Engage & empowerWorkforce of the Future
Harness the intelligence ofNetworked Economy
Key Areas of Opportunity
CUSTOMERENGAGEMENT
Reinvent Luxury Service
20© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Burberry
The benefits of the SAP HANA platform are significant with a hugely simplified footprint.
We’re putting the whole business on the SAP HANA Enterprise cloud ”
“
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Listening to Customers
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Improving Customers LivesCombine structured and unstructured data for
complaint handling and patient experience reporting
“The improved information flow allows Medtronic to address product performance issues efficiently, accurately, and effectively and to detect trends at an earlier stage.”
New Products & Services
Connected Cars
National Hockey League
EMPLOYEEEMPOWERMENT
Empowering Individual Performance
University of Kentucky“Saving 1% in Student Retention can save my University’s bottom line $1M a year”
Empowering Employees
Predictive HR? : Employee Will Leave Within 12 Months
RESOURCEOPTIMIZATION
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Unilever
“if we knew then what we know now, we would have started deploying SAP HANA much earlier, because it’s so important for business... We think it’s even more disruptive than we initially thought — we’ve only just started”
Marc Béchet, VP Global IT ERP, Unilever
Textile Rubber & Chemical Company500 Employees, 4 internal IT staffBusiness Suite on HANA
Why in-memory? Because it simplified our IT Landscape
In 5 minutes we could see more information than we could in the last 7 months ”
“
Internet of Things
Sensors Enable New Processes and Applications
Weissbeerger Beverage Analytics
Transport For London
Smart Washrooms
Networked Crane Safety
The Datification of Truck Tires
© 2014 SAP AG. All rights reserved. 41
Aggregate Insights
Kaeser Compressor
“Our predictive maintenance solution has enabled us to proactively attend to maintenance needs and
increase service levels for customers“
Drones
Predictive Maintenance
DEMO
NETWORKEDECONOMY
Networked Economy: The Next Economic Revolution
All figures are in Trillions; 1990 international dollars; Source: Department of Economics, UC Berkeley, BAIN 8 MacroTrends Brief.
1850
Industrial economy
$0.36T
IT economy
1970
$12.10T
1990
Internet economy
$27.50T
2020
Networked economy
$90.0TGrossworld
product
Information Ecosystems
47
CONCLUSION
Hyper-personalizeCustomer Experience
Plan & optimizeResources in Real-time
Engage & empowerWorkforce of the Future
Harness the intelligence ofNetworked Economy
Let us work with you to help you run better
Packaged Applications
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DESIGNTHINKING
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Thank you!
@timoelliott